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Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side. Let’s say there is a platform that sells advertising space.

Header Bidding 52
Header Bidding Impressions Ad Tech Ad Ops 52
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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.

Header Bidding 52
Header Bidding Ad Server Impressions Ad Inventory 52
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