VideoWeek
JUNE 14, 2023
The company sells advertising while acting as an intermediary between advertisers and publishers, which allows it to control “both sides of the ad tech market,” said Margrethe Vestager, European Commissioner for Competition. According to the Commission, Google has abused its dominant position in digital advertising since 2014.
InMobi
DECEMBER 30, 2013
With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.
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Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.
InMobi
JANUARY 6, 2015
In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.
InMobi
SEPTEMBER 30, 2019
As a result, between 2014 and 2018, the men’s shaving market contracted by more than 11%. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 While men used to shave 3.7 times a month on average, that has recently fallen to 3.2
VideoWeek
JUNE 16, 2023
If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange.
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.
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