Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Brid.tv

NOVEMBER 4, 2022

The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously.

Header Bidding 72

Header Bidding Ad Server Video Ads Ad Exchange 72

VideoWeek

JUNE 16, 2023

If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

APRIL 24, 2023

Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360).

Audience 54

Audience Agency Advertising Ad Exchange 54

Digiday

JUNE 8, 2022

NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. LiveRamp is a data enablement platform headquartered in San Francisco. a legacy data analytics, and software service company founded in 1969, acquired LiveRamp in 2014.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65