Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.
InMobi
JANUARY 6, 2015
In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.
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Automatad Inc.
JANUARY 24, 2022
The commerce side of the business was expanded as Leaf Group acquired Satchi Art in 2014, and Society6 in 2013. A group of Democrats has proposed the ‘ Banning Surveillance Advertising Act (BSAA)’ that prohibits advertisers and other companies from practicing personalized or targeted ads. Moments That Matter.
Digiday
APRIL 24, 2023
Platforms expand data clean room and ad targeting options While perhaps not as colorful a category as ad innovations, platforms’ recent data innovations warrant discussion as well. The Roku clean room creates audience segments that can only be targeted with its proprietary DSP OneView.
VideoWeek
JUNE 16, 2023
Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.
Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?
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