InMobi
JANUARY 6, 2015
In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.
Martech
FEBRUARY 15, 2023
In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.
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Digiday
JANUARY 10, 2023
This is a business that’s been working toward targeting people at scale without the knowledge of the identifiers since 2014 when the company was started. We’re already performing better than a lot of the other ad targeting systems out there. What made you so sure about Ogury’s chances?
InMobi
OCTOBER 17, 2014
of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.
Digiday
JUNE 20, 2022
In 2014, the company crowdsourced $550,000 in funding through an Indiegogo campaign. But unlike many startups, Proton hasn’t done a lot of big ad campaigns, and instead prioritizes marketing through existing users via word-of-mouth. Apple still has its own ad business through the App Store.).
VideoWeek
JUNE 16, 2023
Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.
Clearcode
SEPTEMBER 11, 2023
Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. Optimal Ad Targeting Implementing sophisticated algorithms for efficient ad targeting and delivering the right ads to the right users at the right time is a challenge.
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