Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. These bid requests are made either directly by the user’s browser or via an ad server. The highest bidder will get the impression.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Brid.tv

NOVEMBER 4, 2022

Header bidding is an advanced method of trading in ad inventory that speeds up the process and optimizes ad revenue for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. But why is that so?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Clearcode

FEBRUARY 15, 2022

Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Founded: 2014 Headquarters: Seattle, Washington.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. In other cases, the transaction occurs through a DSP.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69