VideoWeek

JUNE 14, 2023

The company sells advertising while acting as an intermediary between advertisers and publishers, which allows it to control “both sides of the ad tech market,” said Margrethe Vestager, European Commissioner for Competition. According to the Commission, Google has abused its dominant position in digital advertising since 2014.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

VideoWeek

JUNE 16, 2023

If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. The HTML player serves the video ad to the user.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

FEBRUARY 15, 2022

You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. FatTail integrates CRMs, BI platforms, financial systems, ad servers, and buying systems to provide a comprehensive platform for publishers. Create reports.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69