AdExchanger
NOVEMBER 30, 2023
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.
VideoWeek
JUNE 14, 2023
The company sells advertising while acting as an intermediary between advertisers and publishers, which allows it to control “both sides of the ad tech market,” said Margrethe Vestager, European Commissioner for Competition. According to the Commission, Google has abused its dominant position in digital advertising since 2014.
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Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.
Paleo AdTech
DECEMBER 10, 2023
In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).
Paleo AdTech
DECEMBER 8, 2021
In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).
Brid.tv
NOVEMBER 4, 2022
If the publisher has their own ad server , the server compares this bid to any direct deals or private marketplace deals. The HTML player serves the video ad to the user. For example, the publisher might not have an ad server, which means that that part of the process simply doesn’t happen.
VideoWeek
JUNE 16, 2023
If the charges are proven, Google could be forced to sell part of its ad tech business. According to the Commission, Google has abused its dominant position in digital advertising since 2014, through both it’s publisher-facing and buyer-facing tools giving preferential treatment to AdX, Google’s own ad exchange.
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