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Ali Schwanke: Spotlight on the expert

Martech

Creative and business came together when I got into the start-up community around 2012. As a marketer, when you spend your own money to market your own services you become aware of the ROI much faster. Q: You were a freelance photographer for over nine years. Q: Take us on the journey to starting your own business.

MarTech 73
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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. The social company doubled the number of active advertisers on Snapchat during Q4, driving revenues up 14 percent YoY.

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. Advertisers deserve easier ways to plan and manage their streaming TV spend, said Kelly MacLean, Vice President of Amazon DSP.

Food 52
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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins

VideoWeek

The FTC highlighted a 2012 email exchange between Zuckerberg and his then-CFO David Ebersman, who suggested buying Instagram could “neutralise a competitor.” The government has accused the company of acquiring Instagram and WhatsApp in a buy-or-bury strategy intended to stifle competition. Read more on VideoWeek.

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Instacart embraces ‘90s nostalgia with throwback ads and prices

Marketing Dive

The effort ties together fondness for the past while catering to consumers who are increasingly seeking value when shopping for groceries. Dive Insight: Instacart didn’t exist until 2012, but that isn’t stopping the grocery delivery platform from capitalizing on the current wave of ‘90s and Y2K nostalgia. ET Loyalty 2.0

Cookies 95
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Improve Ad Agency New business Leads with Authority Marketing

Fuel Lines

John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014. John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades.

Agency 257
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2012 CEO-CMO Summit

InMobi

He talked about some of their research on consumers, where he highlighted the fact that they see the most ROI for ads that are displayed closest to consumer homes. He also said that they are finding that mobile advertising is working real well for sample coupons as they now can target ads to the right person who intends to make a purchase.

ROI 52