Martech

APRIL 22, 2024

This is “a proof point that we stand behind the commercial safety and readiness of these features,” Claude Alexandre, the company’s VP of digital media, said at last year’s Adobe Summit. But we don’t know that. We don’t know.” The company said Firefly was only trained on licensed content from Adobe’s image banks.

MarTech 109

MarTech Marketing Media 109

Seth Godin

APRIL 11, 2024

It’s a group of people who can’t decide what the thing they do is supposed to be. How do we know we’re working on the right things? That’s the first part of the confusion. What’s this meeting for? What’s important? Call it what it is. Say what it’s for.

Marketing 114

Marketing SEO Retail Advertising 114

Ad Monsters

MARCH 28, 2024

Gearing up for AdMonsters Ops, we spiced things up with a LinkedIn Live featuring keynote James Rosewell, the trailblazing Cofounder of Movement for an Open Web (MOW), who dished out his unique perspective on today’s tumultuous regulatory terrain. So, who is James Rosewell? He’s not your average entrepreneur.

Cookies 111

Cookies Conversion Education Marketing 111

Martech

APRIL 18, 2024

We were fortunate to feature industry leaders, climate experts, and storytellers who generously shared their experiences and recommendations for building a greener media ecosystem.” Why we care. As Martin Brian from IPG has aptly put it, we need to demonstrate that ‘purpose and profits’ are indeed compatible.”

Marketing 101

Marketing Viewability Finance Media 101

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. Now we have three different levels of events. And she’s like, ”Well, we’re only off by 3%.”

Healthcare 106

Healthcare Conversion Cookies MarTech 106

Seth Godin

OCTOBER 4, 2023

We’ve long been divided by privilege, by caste, by accidents of birth or by organized hierarchies. Some showed up asking for help while others decided to see who needed help. We are able to choose to see possibility. We are able to lead. We’re able to see beyond a day or a week into the future.

Shipping 115

Shipping 115

VideoWeek

APRIL 9, 2024

“And so I think having this kind of buy-side endorsement is really interesting for us because it gives us validation that what we’ve built works for them as well; we know that it works for publishers, we’re the most adopted ID solution on the market from a publisher standpoint.

Cookies 119

Cookies Mobile Ads Agency Audience 119

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Right now, there is a new narrative in marketing that we create demand, but it’s incorrect. Few reach here, but those who do dominate the category. Brand understanding.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

MARCH 13, 2024

I understand the apprehension, especially among creatives who fear AI encroaching on their domain. However, I firmly believe AI will be an integral part of jobs going forward, and those who don’t use it will be replaced by those who do. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

MarTech 111

MarTech Marketing Audience Agency 111

Martech

DECEMBER 18, 2023

Why are we doing this data program? We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. Change is hard — why are we doing this now? To paraphrase Hillel the Elder: “If I am not for myself, who will be for me?

MarTech 142

MarTech Communications Marketing Data Management Platform 142

Martech

APRIL 17, 2024

So here we are, nearly seven years later and we haven’t moved far on complexity. Yes, we have made incremental gains, and yes, some dramatic leaps in innovation. That’s what we should be doing (see the second point above). But now, we need a lightning bolt to propel us down the innovation path.

Pop-Up 117

Pop-Up MarTech Marketing Conversion 117

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. We added as much friction as possible,” she said. “We We get better leads, more serious leads.

Media 111

Media Marketing Machine Learning MarTech 111

VideoWeek

MARCH 7, 2024

But as the space matures, we’re also seeing companies emerge which are targeting new types of demand which have been inaccessible to traditional TV – some of which are very sizeable. We have three products: one for distribution, one for supply and one for demand. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Digiday

APRIL 8, 2024

As co-founder Neil Blumenthal told Glossy, “Who doesn’t love a celestial event?” With anything we do, we ask ourselves, ‘Does this align with our core values and who we are as a brand?’”

Marketing 84

Marketing Retail Media 84

Seth Godin

OCTOBER 2, 2023

The folks that work there, the ones who are building something they’re proud of. It matters to the unique ones, to the ones that are trying harder than the others, to the folks who create interesting and memorable experiences. Working with people who want to work with us is a privilege and a delight.

Food 117

Food 117

Martech

APRIL 5, 2024

Why we care. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data. “Our Like retailers, we have first-party data and a dedicated audience. Get MarTech! In your inbox.

Media 110

Media Retail MarTech Audience 110

Seth Godin

FEBRUARY 4, 2024

People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. To put this clearly: advertisers are paying extra to reach people who don’t care and won’t take action. In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer.

Audience 119

Audience Advertising Marketing 119

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. Adtech We will still need adtech.

MarTech 83

MarTech Conversion Cookies Brand Awareness 83

Martech

MARCH 12, 2024

You also know who those “best” customers are. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability? We may intuit that the SME in a targeted company needs detailed information.

Conversion 96

Conversion Education ROI MarTech 96

Rob Campbell

APRIL 2, 2024

We live in a place called Birkenhead in Auckland, NZ … not to mistaken for place in Liverpool with the same name. We had no idea what it was like when we bought our house on an online auction one Sunday morning in December 2020. But we absolutely loved how it looked and that was enough for us to take the plunge.

Real Estate 64

Real Estate 64

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began.

MarTech 117

MarTech Marketing SEO CPC 117

Martech

FEBRUARY 20, 2024

One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast.

Marketing 117

Marketing Retail MarTech Audience 117

AdExchanger

MARCH 6, 2024

We Need Change ASAPI Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 108

Ad Tech Audience Marketing 108

Martech

APRIL 15, 2024

And who knows where OpenAI’s Voice Engine will eventually take us? The next day, at breakfast, we met Lincoln. He asked us what we were hoping to get out of our vacation. It was a much-needed reminder that we were on vacation and to take time to reset, be present and enjoy our time together. Impressive!

Impressions 120

Impressions Food Conversion MarTech 120

Martech

MARCH 5, 2024

We are working on this now.” We resolved the issue as quickly as possible for everyone who was impacted, and we apologize for any inconvenience. The statement read: “We are aware of an issue users are having logging into our platforms. That was updated with an all-clear at 12:19 p.m. As of 1:10 p.m.

MarTech 100

MarTech Media Marketing Advertising 100

Ad Monsters

FEBRUARY 6, 2024

To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy. To do this, we have a multiple-pronged process. First, we created standardized questions for partners to answer.

Agency 119

Agency Ad Tech Media Advertising 119

Ad Monsters

APRIL 25, 2024

Yet, we didn’t need a fortune teller to see this news coming. Well, it’s looking like maybe we weren’t. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” The ad tech industry is experiencing a serious case of déjà vu.

Cookies 81

Cookies Ad Tech A/B Testing CPM 81

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing 132

Marketing MarTech Agency Audience 132

Seth Godin

FEBRUARY 29, 2024

It’s easy to imagine that sudden leaps are how we make our impact. Every four years, we have a worldwide holiday to celebrate this sort of leap. Perhaps we begin by visualizing it. Who would benefit? This is blog post #9000 (give or take). When did the leap happen? It wasn’t an external leap. Leap today.

120

120

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. So we’ve been talking, breathing, thinking about AI for a year. That’s what we understand. We now have an AI solution.

Marketing 116

Marketing Communications MarTech Agency 116

Martech

JANUARY 30, 2024

As marketers, we need to adapt to that.” We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is. What we want to do is up-level those people and really give them some advanced tactics and strategies to work from.

Marketing 115

Marketing MarTech Education Audience 115

Seth Godin

MARCH 5, 2024

And perhaps it is a beacon designed to attract people who haven’t yet heard about your work. Or maybe it’s something we do simply because we can. In our rush for serviceable, we race to the bottom. But sometimes we get the chance to create something that really matters.

103

103

Ad Monsters

MARCH 8, 2024

In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech. Traditionally male-dominated field, a transformative shift is underway. Yes, we’re breaking the mold in terms of statistics, but it’s not something we dwell on daily.

Ad Tech 128

Ad Tech Marketing Electronics Advertising 128

Seth Godin

NOVEMBER 3, 2023

There are people who get paid to play the flute or bassoon. There are far more people who volunteer to participate in a community orchestra. The metaphor is powerful, because it teaches us that we all benefit from having a community orchestra in our lives. For many, rehearsals or performances are the high points of their day.

98

98

Martech

APRIL 10, 2024

We need tools that not only function flawlessly but surpass expectations. We need a revolution, an injection of genuine creativity. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. But those days are over. Innovation shouldn’t be a buzzword.

MarTech 105

MarTech Healthcare Retargeting Audience 105

Martech

MARCH 4, 2024

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. We used to talk about “T-shaped” marketers on agile teams, but the latest response to the incorporation of AI is the “pi-shaped” marketer. Your company saves money by having one person who does everything!

MarTech 112

MarTech Marketing Media 112

Ad Monsters

FEBRUARY 8, 2024

By the summer we realized that no one was stepping up, so we decided to create an LLM that was more inclusive of the history and experiences of Black and Brown people. JP : We’re using a RAG (retrieval-augmented generation) model, a technique used in natural language processing and generative AI to improve answers.

Healthcare 118

Healthcare Machine Learning Audience Agency 118