Ad Monsters

JANUARY 12, 2024

FAST is Outgrowing AVOD To stand out as a streaming service, embracing sophisticated approaches to measurability will be crucial. “FAST channels that want to be taken seriously by advertisers must stand out with measurability. CTV is here to stay, but what changes should we expect in 2024? It won’t stop anytime soon.

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VideoWeek

DECEMBER 8, 2022

The HbbTV standard plays a major role in addressable TV advertising efforts in several European markets, but in the UK it’s yet to see much use in advertising. Germany leads the way with 18 million TV devices that are HbbTV-enabled and a market that has used ATV technology for several years. The background.

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Martech

AUGUST 23, 2022

In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. While both serve as significant shifts in the TV landscape, advertising on streaming services isn’t a dealbreaker for most viewers.

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Brid.tv

JANUARY 9, 2023

Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transaction Video on Demand (TVOD) Premium Video on Demand (PVOD) Hybrid 5 Reasons You Should Consider Implementing VOD in Your Video Strategy What You Need to Start With Video on Demand 1. Find a Reliable Video on Demand Hosting Service 2.

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MNTN

MAY 27, 2022

To make it easier to stay on top of all the headlines, we created this weekly marketing news roundup. First up in digital marketing news, Memorial Day weekend is upon us. In Connected TV news, it looks like 2022 will be the last year that Linear TV can tout itself as the top ad channel.

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

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Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Platform Overview Features Pricing 2.

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VideoWeek

JUNE 24, 2022

Top Stories. Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. Magnite and LG Partner on Planning, Activation and Analytics.

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MNTN

AUGUST 12, 2022

To make it easier to keep up, we created this roundup of all the top headlines that made an impact this week. In fact, by 2025, 118 million people in the US are expected to be streaming their favorite sports (a 71% increase compared to 2021), according to eMarketer. But there are ways that these brands can combat this.

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Martech

OCTOBER 20, 2021

establishing one streaming service name globally. but on top of that, how Discovery has grown in Europe has been by buying a lot of different companies.” “They do use mParticle,” he said, “but it’s not their CDP. Discovery Plus in Europe. This network was rebranded as Dplay. Click here to download!

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Clearcode

FEBRUARY 26, 2023

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 In this article, you will learn how they work, what the difference between them is, and when it’s best to use each of them.

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VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. “It is no longer cost-effective for us to distribute our digital content the way we have done previously,” he said in a memo to staff.

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InMobi

FEBRUARY 9, 2021

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut.

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VideoWeek

DECEMBER 15, 2023

Top Stories Vivendi Considers Splitting Havas and Canal+ into Separate Entities French media conglomerate Vivendi is exploring splitting into three separate entities: advertising giant Havas, TV business Canal+, and the investment arm that owns the publishing group Lagardère. The firm forecasts Netflix revenues to jump 50.3

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VideoWeek

JULY 8, 2022

Top Stories. YouTube has invested heavily in attracting creators onto the service, and left Short ad free at first to help kickstart the feature – though recently YouTube has begun rolling out ads within the Shorts feed. YouTube’s Shorts Reaches 30 Billion Views Per Day. billion logged in users watching Shorts each month.

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VideoWeek

DECEMBER 9, 2022

Top Stories. The Inspire portal will be rolled out across the US in the coming months, joining Meta and Alphabet’s attempts to capitalise on the popularity of short-form video content. Reach Launches US Operations for the Mirror, Express, and Irish Star. Amazon Rolls Out TikTok-Style Shopping Feed.

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VideoWeek

MAY 19, 2023

Top Stories Montana Bans TikTok The US state of Montana this week became the first US state to pass a law completely banning residents from having TikTok on their personal devices. But Montana’s complete ban of the app is a first.

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VideoWeek

JULY 7, 2023

Top Stories Netflix to Offer Episodic Ad Campaigns Netflix is expanding its ad offering with targeted and tailor-made formats, the FT reported on Monday, after the streaming giant held talks with ad executives in Cannes. And the $462 million first season of Rings of Power only retained 37 percent of its US viewers.

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VideoWeek

JANUARY 19, 2024

Top Stories Twitch Calls Time on Publisher Partnerships Amazon’s gaming-focussed live streaming platform Twitch has ended a number of major partnerships with publishers, with the partnerships failing to deliver as hoped for either party, Adweek reported this week. But as these deals have ended, they haven’t been renewed.

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MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. While OTT is the method of delivering video content, CTV is the device used to consume the content. What is OTT Advertising?

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SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Quality, measurement, and fraud reduction remain challenges and are top of mind for advertisers. Here they are: Myth No. 1: OTT and CTV are the same.

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VideoWeek

APRIL 28, 2023

Top Stories BBC Chairman Steps Down while PAC Questions Corporation’s Sustainability Richard Sharp, the chairman of the BBC, has resigned from his post today following a row over his relationship with ex-PM Boris Johnson. Sharp said he had decided to step down as his continued presence would be a distraction from the BBC’s work.

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VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Nicola Lewis, CEO, Finecast. Jenn Chen, President and CRO, Connatix.

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VideoWeek

NOVEMBER 4, 2022

Top Stories. Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. million subscribers across its services. Channel 4 Sale Plans Set to be Scrapped.

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VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 The company credited the ad tier for “most of our subscriber growth” but declined to share AVOD subscription figures or ad revenues. The subscriber boost represents a 4 percent increase on Q4 2021, and a 2 percent rise in quarterly revenues.

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VideoWeek

NOVEMBER 11, 2022

Top Stories. “The coalition we’re announcing today sends a clear message that decarbonization and supply chain sustainability is a top priority for media decision makers and the brands and businesses they represent,” said Christian Juhl, GroupM’s global CEO. The timing makes sense for Netflix.

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VideoWeek

OCTOBER 1, 2022

Top Stories. Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market. Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market.

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VideoWeek

NOVEMBER 18, 2022

Top Stories. Nielsen, for so long the dominant force in US TV measurement, lost its accreditation last year after accusations of undercounting TV viewing during the pandemic. Nielsen, for so long the dominant force in US TV measurement, lost its accreditation last year after accusations of undercounting TV viewing during the pandemic.

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VideoWeek

MAY 27, 2022

Top Stories. As well as cutting linear channels, the change will also see more money re-routed to content which works well on iPlayer, and asking Ofcom for more freedom to host entire boxsets and archive shows on its on-demand service. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million.

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VideoWeek

NOVEMBER 3, 2023

Top Stories Paramount Passes the Peak of its Streaming Investments Paramount says its investment in its streaming business has peaked ahead of schedule, meaning costs will start coming down and losses within the streaming division are narrowing. Part of Condé Nast’s restructuring is designed to cater to this volatile video landscape.

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MNTN

AUGUST 24, 2022

SVOD, AVOD, TVOD —there are so many acronyms to remember when viewers just want to keep track of their favorite characters and shows. of the US population). SVOD Platforms & Services. SVOD services are the leaders in the Connected TV (CTV) space. SVOD services have no ads. What is SVOD and How Does It Work?

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MNTN

AUGUST 24, 2022

SVOD, AVOD, TVOD—there are so many acronyms to remember when viewers just want to keep track of their favorite characters and shows. of the US population). SVOD Platforms & Services. SVOD services are the leaders in the Connected TV (CTV) space. SVOD services have no ads. What is SVOD and How Does It Work?

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

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Brid.tv

NOVEMBER 29, 2022

However, before you give over your revenue potential to just any vendor out there, it is important to decide how to monetize content and who to entrust with that process. In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. Brightcove 4.

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VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Through its TV+ initiative, OpenX says it wants to fix these problems. And secondly, OpenX will delineate TV-like CTV inventory (i.e,

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MNTN

NOVEMBER 1, 2022

On occasion, Connected TV can be used to describe a smart TV, but Connected TV more often refers to the content versus the actual hardware. OTT and CTV are often used interchangeably and can refer to the same thing. Want to know everything there is to know about Connected TV advertising ? Well, you have come to the right place.

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Brid.tv

OCTOBER 3, 2022

But before we get to our top picks, we’ll cover some basics about enterprise video platforms and what features you should look for in one. Some other common uses of enterprise video platforms are for corporate learning, customer support, or live streaming. However, choosing the right video platform for your business can be challenging.

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