Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

AdvertiseMint

OCTOBER 24, 2023

In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. Mobile app advertisers specialize in promoting products or services within mobile applications, leveraging these platforms’ unique features and user engagement levels. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 81

Video Ads Ad Inventory Ad Tech Advertising 81

Playwire

DECEMBER 6, 2022

Game monetization companies should do more than just sell and place ad units inside of games. Your options for game monetization companies include publisher display ad management platforms, publisher video ad management platforms, and app mediation platforms.

Video Ads 52

Video Ads Advertising 52

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

InMobi

MAY 10, 2022

We are thrilled to announce that InMobi’s bidding integration with Google is now available to all publishers on Google’s Ad Manager. Our initial release in July 2021 was only available for publishers with in-app inventory on Ad Manager 360 and AdMob.

Banner 52

Banner Video Ads 52

Brid.tv

MARCH 21, 2023

Website and app monetization with ads has recently been a leading practice for publishers. While many publishers nowadays have VOD content they can monetize, display ads are still the most prominent in the industry. Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Brid.tv

MARCH 2, 2023

Video ad monetization is one of the most lucrative ways for publishers to generate revenue. With multiple video ad formats at their disposal, publishers face the challenge of finding out what works best for their website or app. Table of Contents [ hide ] What Are Outstream Video Ads?

Video Ads 52

Video Ads Non-Profit Viewability Banner 52

Playwire

JULY 4, 2022

Rewarded video ads are one of the most lucrative ad units publishers have available to them. Rewarded video ads have primarily been used by app developers in the past but is also very useful for desktop apps and, for the first time, is available for web publishers as well.

Video Ads 52

Video Ads Advertising 52

Monetize More

NOVEMBER 25, 2022

Ad blockers are on the rise, and they’re not going away. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. How Ad Blockers Work.

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Adtelligent

JULY 19, 2022

There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

JANUARY 15, 2023

Video taking over the internet has become old news by now. For years now, the video format has been the most popular content type on the web, and it is here to stay. Video businesses are sprouting up, and if you’re thinking of starting a VOD business yourself, you should first get acquainted with video-on-demand platforms.

Audience 52

Audience Video Ads Ad network Ad Server 52

Digiday

JANUARY 31, 2023

Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps to eliminate environmentally wasteful processes, all while showing that efficiency, financial and sustainability goals can be achieved in tandem.

Media 70

Media CPM Agency Impressions 70

VideoWeek

DECEMBER 19, 2023

The State of Sustainable Advertising report used the company’s emissions data to monitor grams of CO2e per thousand impressions (gCO2PM) across three stages of the supply chain: ad selection, media distribution, and creative distribution. The report additionally highlighted the environmental impact of ad fraud.

Advertising 111

Advertising Impressions Conversion Media 111

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. More consumers are watching premium content like live events and major studio films through streaming apps.

Ad network 109

Ad network Audience Advertising MarTech 109

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Audience 84

Audience Ad Server MarTech ROI 84

Monetize More

DECEMBER 29, 2022

When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely “nice-to-have,” but a total “must-have.” Video content has already become an integral element of our everyday lives, accounting for up to 70% of internet traffic.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Monetize More

OCTOBER 27, 2022

For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones. HTML5 or H5 games are not only fun, but they’re also profitable.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

VideoWeek

OCTOBER 4, 2023

French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions. The publisher’s cookie-free solution has driven improved metrics for both itself and its partners, and the company says it is already prepared for Google’s deadline. And this work has been paying off.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

VideoWeek

APRIL 14, 2023

In this week’s Week in Review: French video publisher Brut secures another billionaire investor, Twitter merges with Musk’s X Corp, and S&P raises its forecast for US ad spend. The merger has sparked speculation about Musk’s plans for Twitter as he seeks to create an “everything app” simply called “X”.

Media 98

Media Agency Ad Tech Manufacturing 98

Brid.tv

JUNE 12, 2023

Video taking over the internet has become old news by now. For years now, the video format has been the most popular content type on the web, and it is here to stay. Video businesses are sprouting up, and if you’re thinking of starting a VOD business yourself, you should first get acquainted with video-on-demand platforms.

Video Ads 40

Video Ads Audience Ad network Ad Server 40

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. Determining if there are other on-device opportunities to place your product other than your app. Consumers in the U.S.

Audience 98

Audience Advertising Conversion Agency 98

Brid.tv

JUNE 5, 2023

For publishers looking to expand their earning potential through live streaming , we decided to ease the search by creating a list of the best live streaming platforms in 2023. IBM Cloud Video Platform Overview Features Pricing 7. Wowza Platform Overview Features Pricing Wowza Video Wowza Streaming Engine 12.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

VideoWeek

APRIL 19, 2024

In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

Media 52

Media Pop-Up Agency Advertising 52

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run smoothly and achieve their full potential. Components of video signals coverage and how to improve. App names, Domain.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

YieldBird

MAY 26, 2023

The article was originally posted on 6.10.2016 Ad blocker is of the most heavily discussed topics by publishers worldwide. Over the last few years, a lot has been written about ad blockers. From a user’s perspective, it’s God; from the publisher’s side, it’s the devil. of internet users are blocking ads.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. Little by little, the publishers became more digitally savvy. Because now, people don’t just want the content to be read; they prefer content to be video.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Smart-Hub

DECEMBER 21, 2023

It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. SmartHub's Features Have No Limits!

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Martech Series

FEBRUARY 9, 2023

The addition of accredited content-level classification for CTV to GumGum’s existing MRC accreditations, which had already included classification and reporting for desktop and mobile web, is a noteworthy achievement,” said George W. The study also found that video ads placed on a content level were 2.3x

Non-Profit 82

Non-Profit Video Ads CPA Media 82

Monetize More

APRIL 14, 2023

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to certain content policy violations.

Entertainment 97

Entertainment Ad Exchange eCommerce Media 97

Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

InMobi

JULY 28, 2021

In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Basis

FEBRUARY 7, 2023

These days, there’s no escaping digital video. In fact, research shows that US adults spend nearly over three hours per day watching digital video, and that number is only going to grow in the years ahead. What are some types of digital video ads? Let’s take a closer look at each: What are in-stream video ads?

Video Ads 75

Video Ads Banner Audience Food 75

Automatad Inc.

FEBRUARY 29, 2024

Share Tweet Share Rise in ad blocker usage rate, loss in revenue! It is a love-hate relationship, and publishers and advertisers equally suffer. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Martech

OCTOBER 13, 2023

“Out-of-home is no longer at the very top of the marketing pyramid — we are getting consideration, activity, and showing purchases, visits, app visits, store visits, etc. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Data for DOOH publishers. Why we care.

Demand Side Platform 123

Demand Side Platform Media Retail Retargeting 123