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How to use AI personality profiling for B2B engagement

Martech

social media activity, online searches, and even speech patterns) to identify patterns and traits indicating a person’s personality type. Another benefit is the ability to uncover hidden insights about an organization’s corporate culture. This is an extreme example of a concentrated personality type.

Audience 115
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It’s Mac Day (#40)

Seth Godin

What I didn’t realize was that revolutions like this were extremely rare, and here was one, at exactly the right moment for my career and for a new cadre of creators. A big shift the Mac announced was turning the computer from a hobbyist novelty into the center of pop culture, productivity and creative work. This was a car.

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The Importance of Black Media and Sharing Your Wealth: Cedric J. Rogers, Culture Genesis Inc.

Ad Monsters

Rogers, Co-Founder and CEO of Culture Genesis Inc., proclaims a different type of success. To honor his legacy and the history he continues to make, we chatted with him about his career in digital media and ad tech, the benefits of investing in BIPOC media, and his mission to uplift the Black community.

Media 94
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54. Lee Nadler – marketing DoubleClick in Silicon Alley

Paleo AdTech

Lee started his career on the account side of New York ad shops, starting at a small agency in New Jersey that handled the Prodigy account. As the company grew from 20 to over 1,000 employees in a few years, Lee tried to clarify and preserve the culture. … There was an ability to try new things without fear. And we knew it.”

Marketing 122
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Roundtable: Alternative Career Paths to Sales

Basis

People are reevaluating the kind of work they want to do each day and shifting their careers to match those needs. With the Great Reshuffle in mind, I’ve been getting curious about what it means for people in our industry to make career decisions that result in more happiness and job satisfaction. Claire Keating: By Way of Agency Life.

Ad Tech 77
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54. Lee Nadler – marketing DoubleClick in Silicon Alley

Paleo AdTech

Lee started his career on the account side of New York ad shops, beginning at a small agency in New Jersey that handled the Prodigy account. As the company grew from 20 to over 1,000 employees in a few years, Lee tried to clarify and preserve the culture. … There was an ability to try new things without fear. And we knew it.”

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Celebrating AAPI Heritage Month: Glenda Bautista-Baker on Finding Beauty and Truth in Misfortune

Ad Monsters

With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. She is now stepping into a new era in her career, one that started with a tale of misfortune. She is now stepping into a new era in her career, one that started with a tale of misfortune.

Ad Tech 90