Digital Turbine

JULY 25, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the projected growth of global consumer spend on apps over the next five years and U.S. Gaming Continues to Grow on U.S.

Advertising 98

Advertising Marketing 98

InMobi

APRIL 27, 2023

Nearly one year ago, Microsoft stunned the tech and gaming world when it announced plans to acquire Activision Blizzard. The announcement came just a week after a similarly high-stakes deal was made between Take-Two Interactive and hyper casual gaming studio Zynga. 2 Fast 2 Soon? As of yesterday, April 26, the U.K.’s

Marketing 97

Marketing Advertising 97

Martech

AUGUST 25, 2022

This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. State Farm Park in iHeartLand. Why we care.

Entertainment 114

Entertainment Audience MarTech Marketing 114

Digital Turbine

SEPTEMBER 25, 2023

Merely having a mobile presence is no longer enough for brands. Capturing attention and engaging mobile users are paramount to getting the most out of your ad budget. In fact, our survey data shows that 44% of mobile gamers in the U.S. The post Enhance Your Brand Experience in Mobile appeared first on Digital Turbine.

Video Ads 52

Video Ads Mobile Ads Audience Advertising 52

Martech Series

AUGUST 5, 2022

Isao Moriyasu dominated the mobile gaming market with his creation of the highly popular social mobile gaming platform Mobage and grew DeNA to a $6 billion market cap, and will bring his experience to further Thirdverse’s growth strategy in the metaverse and Web3. Thirdverse Inc., Thirdverse Inc.,

ROI 79

ROI MarTech Marketing Audience 79

Digital Turbine

MARCH 13, 2023

What’s the buzz in mobile this week? As one of the most popular and accessible forms of entertainment, millions of people are playing mobile games, and religious seasons are no exception. DT’s Ramadan research shows that 51% of observers in EMEA will spend more time playing mobile games during this period.

Entertainment 52

Entertainment Retail Audience Advertising 52

Digital Turbine

NOVEMBER 8, 2023

Now, think about the mobile ad experience. In games, the experience is different. With Black Friday approaching, brand advertisers have their holiday video ad campaigns ready. One thing they may still want to consider is the placement of those ads. With inflation concerns, consumers will be more prudent about their purchasing choices.

Advertising 52

Advertising Video Ads Mobile Ads Media 52

Martech Series

FEBRUARY 26, 2023

a global leader in online protection, unveiled its annual Consumer Mobile Threat Report ahead of Mobile World Congress (MWC) Barcelona. a global leader in online protection, unveiled its annual Consumer Mobile Threat Report ahead of Mobile World Congress (MWC) Barcelona.

Communications 75

Communications Entertainment MarTech Media 75

Martech

DECEMBER 20, 2023

Please take this short survey so we can have your input on the state of martech salaries and careers. Does Storyblok have skin in the game? As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. Those statistics come from an Influencer Marketing Hub report.

MarTech 92

MarTech Audience Marketing Media 92

Digital Turbine

AUGUST 29, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Gaming: Where Brands can Create Authentic Connections with Consumers. Fun with Funnels!

Marketing 98

Marketing Entertainment Cookies MarTech 98

Digiday

MARCH 20, 2023

The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space. But new data from Comscore shows that more gamers than ever are ready and willing to consume ads alongside their games. This is a misconception. aged 18 to 65.

Audience 68

Audience Advertising Media Marketing 68

Digiday

JANUARY 11, 2023

At the moment, all signs are pointing to a recession in 2023 — and the gaming and esports industries are already feeling the pressure. ” And while the broader gaming industry has long been perceived as somewhat recession-proof , the rise of free-to-play, ad-supported games such as Roblox threatens to subvert these expectations. .”

Manufacturing 66

Manufacturing Advertising Audience Marketing 66

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry.

Ad Tech 59

Ad Tech Finance Advertising Audience 59

Digiday

APRIL 24, 2023

As it enters its second year of operation, a leading mobile esports league — the Snapdragon Pro Series — is undergoing a significant upgrade that includes an expansion into both the Latin American market and “Call of Duty: Mobile” scene. million in prize money to participating players.

Manufacturing 49

Manufacturing Marketing Audience 49

Ad Monsters

JANUARY 9, 2024

Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline. Some brands — think online betting and gaming apps — need to know a user’s IP address of origin to comply with local laws. Louis in Illinois.

Advertising 59

Advertising GDPR Retargeting Ad Targeting 59

VideoWeek

JULY 13, 2022

Mobile monetisation platform ironSource has agreed a merger with Unity, one of the world’s most popular gamer creation platforms. Isreali ad tech company ironSource, founded in 2010, runs a suite of monetisation tools for mobile app developers – covering both advertising and in-app purchases. Potential for a metaverse play?

A/B Testing 59

A/B Testing Ad Tech Ad network Advertising 59

Martech Series

NOVEMBER 4, 2022

SplitMetrics, a global company offering an ecosystem of products and services for mobile-first companies and brands, expands its presence in the US with new executive hires and local team growth. SplitMetrics enables mobile-first businesses and brands worldwide to simplify their way to business success.

MarTech 75

MarTech Audience Marketing 75

VideoWeek

APRIL 18, 2024

One of the current game-changers in the world of sport broadcasting is the wave of clubs and sports leagues launching their own streaming services, allowing teams to serve video content directly to fans across connected devices – and unlike traditional TV deals, around the world.

Audience 59

Audience Marketing Media Advertising 59

Clearcode

APRIL 3, 2023

Gambling is called the ‘game of chance’ which usually evokes fun and entertainment along with the possibility of random luck. There are dozens of companies on the market that encourage people to try gambling by offering various betting platforms and online casino games. Table Of Contents Key Points What Is Gambling Advertising?

Advertising 56

Advertising Entertainment Public Relations Audience 56

Martech Series

JULY 21, 2022

is a collective of creative and technological minds focused on mobile application development, cybersecurity solutions, cryptocurrencies, NFTs, and digital marketing solutions. Producing new mobile applications for business and entertainment. Integrating cryptocurrency strategies within mobile applications. AppSwarm, Corp.

Entertainment 78

Entertainment MarTech Retail Marketing 78

Digital Turbine

DECEMBER 21, 2022

Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Timing is critical for mobile advertising. Mobile gamers aren’t the only ones who commonly have lean-back moments.

Entertainment 52

Entertainment Advertising Audience Marketing 52

Martech Series

DECEMBER 29, 2022

Imagine AR Inc an Augmented Reality Company that enables sports team, businesses, and organizations to dynamically create mobile phone AR campaigns without a technical background, is pleased to provide investors with its 2022 calendar year corporate update. 2022 HIGHLIGHTS – BIGGEST CLIENT WINS IN COMPANY HISTORY.

Entertainment 74

Entertainment Finance Shipping Manufacturing 74

Martech Series

OCTOBER 25, 2022

Founded by veterans from NCSOFT, 2K , Electronic Arts, Valve, JoyCity, Tencent , and PUBG in the United States , Korea and China , Burning Galaxy’s metaverse is launching on PC. “The global gaming and entertainment industries are shifting decisively toward an explosion of user-generated content.

Electronics 52

Electronics Entertainment MarTech Marketing 52

InMobi

AUGUST 9, 2021

billion active Android users worldwide , with more than 3 million devices across the globe using this mobile operating system. How did the Android OS become more popular, what is the current state of the global smartphone market and how will the mobile market evolve? Why is Android The Most Popular Mobile OS?

Manufacturing 52

Manufacturing Electronics Marketing Audience 52

Martech Series

FEBRUARY 14, 2023

YouAppi, a leading global marketing platform for the world’s largest mobile brands, is excited to announce that it has fully integrated adPOPcorn, owned by IGAWorks, as a supply side platform (SSP). This partnership will further establish YouAppi as a leader in programmatic advertising on a global scale.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Martech Series

DECEMBER 7, 2022

Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

VideoWeek

MAY 1, 2024

Tech firms have looked to smooth that user journey by bringing the shopping functionality onto a second screen, which has generally been a mobile device. For example, if a Pizza Hut ad airs during an NBA game on the main screen, viewers can click the remote and bring a shoppable ad onto the lower screen, which they can click to order a pizza.

Manufacturing 64

Manufacturing Advertising Media Agency 64

InMobi

NOVEMBER 8, 2021

Introduction to Metaverse The Metaverse refers to the all-encompassing virtual reality technology with digital gaming and video as the center stage. With 55% of the world’s 3 billion gamers living in Asia, the Metaverse is rapidly growing in the mobile-first Asian continent. How are Publishers Enabling this New Gaming Reality?

Video Ads 52

Video Ads Ad Inventory Advertising Marketing 52

RevX

OCTOBER 25, 2021

Mobile gaming lives of user acquisition and invests heavily when it comes to advertising spending. Mobile gaming companies tend to work with a large number of ad partners at the same time. The ever-changing playfield of mobile gaming. New mobile gamers, new habits.

Advertising 52

Advertising Retargeting CPA CPM 52

InMobi

APRIL 7, 2021

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the world and improving mobile internet speeds. trillion auctions). trillion auctions).

Entertainment 52

Entertainment Audience Video Ads Retail 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

InMobi

JANUARY 27, 2021

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Indians generated 1.8

Marketing 52

Marketing Search Advertising ROI Entertainment 52

InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. CHECK IT OUT A significant market share of all digital marketing budgets are now going to mobile and being spent programmatically.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

InMobi

APRIL 12, 2022

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. How To Successfully Reach and Influence Gen Z As a mobile-first generation, the best way to get in front of and communicate with Gen Z is through mobile apps.

Retail 69

Retail Food Mobile Ads Video Ads 69

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

DECEMBER 3, 2021

In the complex story behind identity sits a mix of consumer concerns, increasing ad fraud and ever-growing privacy restrictions led by both regulators and mobile companies. The privacy restrictions have pushed mobile publishers to deepen their relationships with their consumers and develop first-party data strategies. I certainly am.

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Viewability Banner Audience Advertising 52