Smart-Hub

JULY 18, 2023

It streamlines the process of purchasing TV ad space — audiences are targeted in real time according to the parameters that the advertiser inputs into DSP or ad exchange platform. By allowing advertisers to target specific audiences in real time and deliver personalized ads. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. After sealing the deal, they handle all the tracking, targeting, and reporting. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Basis

AUGUST 30, 2022

Is my ad high-definition, as many CTV devices connect to big screens? Marketers can access inventory from many different sources—from smart TV providers, to programmatic ad exchanges, to streaming device makers, and more. Another piece of an effective CTV strategy is identifying and targeting the right audience. All in all?

Advertising 78

Advertising Viewability Brand Awareness A/B Testing 78

Brid.tv

DECEMBER 21, 2022

So to help you reach a final decision, we’ve put together a quick guide to mobile ad networks, how they work, and which key features they should have. There may also be some differences in the steps involved, depending on the specific ad trading technology being used. . Ad Targeting Options. Marketplace.

Ad network 67

Ad network Mobile Ads Header Bidding CPM 67

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? You can learn more about this technology here.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently. Advertisers and effective ad buying.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JULY 8, 2022

YouTube has invested heavily in attracting creators onto the service, and left Short ad free at first to help kickstart the feature – though recently YouTube has begun rolling out ads within the Shorts feed. Verve Group acquired mobile DSP Dataseat this week. IAS Unveils Pre-Bid Sync Settings for Xandr DSP. Warner Bros.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

FEBRUARY 16, 2024

The user inputs a text prompt (one example given is ‘ A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors ‘) and the tool creates a short video based on that prompt. Revenues climbed 23.4

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JANUARY 20, 2023

Over 1,200 apps and 120 publishers were targeted, with fraudulent ads running on nearly 11 million devices. ISBA Opens Second Consultation into Origin Funding ISBA has launched its second industry-wide consultation into the funding mechanism for its cross-media measurement system Origin. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Great targeting capabilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

MobileAds

JANUARY 25, 2021

Ad Serving means the technology and service that places advertisements on websites or apps. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Targeting solutions i.e. time/day parting, geo, behavioral, location-based, etc. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

VideoWeek

OCTOBER 14, 2022

“To help advertisers reach the right audience – and ensure our ads are more relevant for consumers – we’ll offer broad targeting capabilities by country and genre (e.g. Connected TV hardware and software maker Roku this week unveiled a new series of smart home devices, a new branch for the company’s business.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Martech

JULY 22, 2021

I hope we won’t regret that return to in-person: fingers crossed. When we integrate the SSP with a DSP like The Trade Desk, Amobee or others, advertisers are experiencing the exact same workflows, same exact reports, and attribution in a way that no other supply-side platform has done,” Buchalter added. It seemed fine at the time.

Non-Profit 110

Non-Profit Marketing Advertising MarTech 110

InMobi

DECEMBER 17, 2019

Did a recently added feature prove successful for them? For example, if a similar app or competitor’s rank and user growth moves/reacts in a meaningful way on the back of a new release which includes a new feature, try it out! Cross-device tracking and measurement, though not a new challenge, is still a very real one for brands.

Pop-Up 52

Pop-Up Conversion Rate Conversion Education 52

VideoWeek

JUNE 16, 2023

Uber plans to use its data on user location and eating habits for ad targeting – for example an Uber rider who regularly orders pizza on Uber Eats might be advertised a pizza restaurant near their destination. RSMB is jointly owned by Kantar and Havas, and has also worked on implementing cross-media measurement tool CFlight in the UK.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

APRIL 26, 2022

The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. So when we talk about advertising technology, or AdTech for short, and AdTech platforms, we’re essentially just talking about software. The Ultimate Guide to AdTech Terminology.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges. What is an Ad Server?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

VideoWeek

JUNE 10, 2022

Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Advertisers using the Xandr platform can access the inventories of the major French agencies and deliver segmented TV campaigns directly via the Xandr Invest DSP. Segmented TV reached 5.7

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

VideoWeek

JANUARY 6, 2023

“These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV mode, but also allow us to enable future smart TV innovations,” said Roku devices president Mustafa Ozgen. Measurement giant Nielsen announced a launch date for its cross-platform offering Nielsen ONE Ads.

Retail 52

Retail Media Audience Ad Tech 52

VideoWeek

MAY 27, 2022

PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform. PubMatic this week launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. Smart and GDR Team Up for Targeting in the Nordics.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

OCTOBER 18, 2022

This week’s Future of TV Briefing features an interview with NBCUniversal’s chief data officer John Lee about the Comcast-owned media conglomerate’s first-party data efforts. I don’t want to go off on a tangent, but our clean room approach is we haven’t developed a proprietary clean room technology.

Non-Profit 68

Non-Profit Audience Agency Media 68

VideoWeek

AUGUST 19, 2022

Google’s Display & Video 360 DSP announced new CTV solutions on Thursday, adding Nielsen Digital Ad Ratings (DAR) to simplify planning, buying and measurement of entire CTV upfronts. Apple is expected to introduce advertising on apps pre-installed on its devices, Bloomberg reported on Sunday. Apple to Introduce Ads on iPhone Apps.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

SEPTEMBER 4, 2019

According to them, African Americans and Hispanic Americans represent the most active users of TV, radio and mobile devices: Segmenting by age goes on to show that multicultural millennials are the highest content consumers : 62% blogs. of the target audience’s characteristics. 93% smartphones. Define Your User Segments.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80