Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. Contextual targeting is a bit of a throwback, harkening back to mediums like linear TV, print, and terrestrial radio—in other words, places where third-party cookies do not exist. Read on to find out!

Advertising 76

Advertising Cookies CPM Retargeting 76

Smart-Hub

FEBRUARY 12, 2024

In this guide, we will go through diverse video ad types and explore channels for launching such campaigns. Channels For Launching Video Campaigns Video ads are not an innovation in 2024, but their ecosystem is evolving continuously. And in 2023, 88% of households (again, in the US) owned at least one Internet-connected TV device.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

VideoWeek

JUNE 29, 2022

Channel hopping. Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. So we’ve been building out not just our technology, but also our partnerships to enable that.”. Finance, Yahoo! Sports etc.), Going global.

Demand Side Platform 120

Demand Side Platform Ad Tech Finance Agency 120

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Programmatic video advertising leverages technology to buy and serve video ads that are shown during other video content. Need a refresher?

Advertising 87

Advertising Click Through Rate Video Ads CPM 87

MNTN

MARCH 18, 2024

Again, real-time bidding revolutionizes the way digital ad spaces are bought and sold, leveraging technology for instantaneous auctions. DSPs Receive Bid Request : The bid request is sent to multiple demand-side platforms (DSPs) , where it’s evaluated against the advertisers’ targeting criteria.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse…. Ultimately, the campaign grew NBRx by 12X while reducing the cost-per-script by 60%.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B What in the World Is Connected TV? So what actually is connected TV?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Martech Series

JUNE 16, 2022

Since the formation of their partnership, Unruly has driven a more than 200% increase YoY (2021 vs 2022) in revenue for TMB, attributed to PMP deals set up in Unruly’s CTRL platform and increased demand driven by both Unruly’s sales channels and the Tremor Video DSP, the demand side of Tremor International’s end-to-end platform.

A/B Testing 84

A/B Testing Entertainment MarTech Audience 84

Basis

DECEMBER 19, 2023

You were particularly interested in data privacy, artificial intelligence, and convergent and connected TV—all topics that will undoubtedly maintain their relevance in the new year. Here, we tune into best practices for strategic planning, precise targeting, and measuring success on this ever-evolving and impactful channel.

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. Contextual targeting is a bit of a throwback, harkening back to mediums like linear TV, print, and terrestrial radio—in other words, places where third-party cookies do not exist. Read on to find out!

Advertising 52

Advertising Cookies CPM Retargeting 52

Unruly

JANUARY 30, 2023

Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%. We’re excited for the benefits we stand to gain now that Unruly has direct access to demand from the Amobee DSP.” About Future Today Established in 2006, Future Today, Inc.

Affiliates 52

Affiliates Audience Entertainment Media 52

Digiday

MARCH 9, 2023

Register to watch more of the discussion and learn how advertisers are employing DSPs to power local CTV campaigns. As connected TV grows and the landscape becomes increasingly competitive, traditional linear advertisers and broadcasters are flocking to demand-side platforms to target highly localized audiences more effectively.

Demand Side Platform 65

Demand Side Platform Ad Ops Audience Advertising 65

Unruly

JULY 24, 2022

Transaction expands Tremor International’s self-service DSP, CTV, and video reach, while creating new technology and partnership opportunities, including the ability to integrate major linear capabilities. Amobee would add several capabilities including campaign execution across linear and digital channels within a single platform.

Demand Side Platform 52

Demand Side Platform Marketing Media Advertising 52

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Affiliates 52

Basis

AUGUST 30, 2022

For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. Ad spend on the channel is projected to hit $29.5 What should we watch tonight? Series, doc, or movie??

Advertising 78

Advertising Viewability Brand Awareness A/B Testing 78

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? What Is Connected TV (CTV)? Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television.

Advertising 98

Advertising Audience Retargeting CPA 98

Martech Series

MARCH 1, 2023

In collaboration with carbon calculator specialist DK , Hawk’s initiative measures and analyses the carbon ‘weight’ of the creatives on all advertising channels; heavier creative assets have a larger impact on the overall carbon footprint of the campaign than lighter ones.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Unruly

MAY 2, 2023

“By leveraging Unruly and Amobee’s technology and offerings, we are now able to bring a more personalised TV experience to viewers while also creating new, more powerful opportunities for leading brands and advertisers. We’re here to give you the tools to drive change across the advanced TV space. www.unruly.co

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Digiday

DECEMBER 13, 2022

With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments. The biggest is that it creates a greatly simplified process for buying and selling inventory through ad podding akin to linear TV.

Advertising 71

Advertising Audience 71

Basis

NOVEMBER 7, 2023

In the early days of a campaign, when small dollar fundraising and email list building is key, there’s no channel quite like social. The fast-growing channel accounted for 12% of all political ad dollars spent during the midterms, and that spend is expected to rise to $1.3 Speaking of which. billion in the coming election cycle.

Advertising 69

Advertising Education Audience Cookies 69

Unruly

MAY 9, 2023

Measuring and understanding the emissions nuances of emerging channels like CTV can support the incorporation of sustainable practices early on as its growth continues. ABOUT TREMOR INTERNATIONAL Tremor International is a collection of brands built to unite creativity, data and technology across the open internet.

Media 52

Media Affiliates Advertising Communications 52

VideoWeek

JUNE 23, 2023

Omnicom Continues AI Push with Google and Microsoft Deals Omnicom went on an AI offensive at Cannes this week, announcing two new major deals with Google and Microsoft to leverage their AI technology. The Google deal will similarly see Google Cloud’s AI technology deployed within Omni, but here the focus is more on creative output.

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GDPR Cookies Ad Tech Agency 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. This meant that agencies had more than one channel to source ad inventories for their advertising partners. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+.

Entertainment 52

Entertainment Media Ad Tech Agency 52

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Native advertising: the veritable chameleon of the digital marketing world. billion this year, accounting for nearly two-thirds of total display ad spending.

Native Advertising 79

Native Advertising Advertising Demand Side Platform Video Ads 79

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Revenues were boosted by YouTube’s continued growth on connected TVs, a major focus for the company in recent years.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. Through its TV+ initiative, OpenX says it wants to fix these problems.

Media 98

Media Cookies Affiliates Agency 98

VideoWeek

MARCH 17, 2023

Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent drop in TV advertising revenues. The 40-year-old channel will be replaced by ITVX Kids on the company’s BVOD service.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

AdvertiseMint

JANUARY 24, 2024

A DSP does that job for you quickly. It connects with ad exchanges and data sources so you can find the best spots for your ads. Using a top-notch DSP means getting your message in front of the right people at the right time! For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Use case: In 2022, nearly 84% of all US households will use a connected TV. Looking to kickstart a career in digital media?

Media 52

Media Click Through Rate Banner Native Advertising 52

Basis

MARCH 7, 2023

In its non-digital form, out-of-home (OOH) advertising allows advertisers to connect with consumers in high-traffic locations to drive awareness and/or action, and to reach people in places and moments where other forms of advertising can’t. Enter: DOOH, the digital iteration of OOH advertising. What DOOH Formats and Mediums Are There?

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

VideoWeek

APRIL 21, 2023

Index Exchange says it’s Still Committed to DSP Partnerships Following Magnite’s launch of ClearLine, a product which will allow agencies to access inventory without going through a DSP, Index Exchange released a note this week reassuring DSPs that it remains committed to DSP partnerships. Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

Media 52

Media Entertainment Ad Inventory Retail 52