Basis

MARCH 14, 2024

Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And what about when it comes to different channels?

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Martech Series

MAY 31, 2022

Skyrise ‘Strategic Segments’ power multi-channel campaigns to help brands and agencies evaluate audience landscape and measure impact of activity on driving market share . Clients can build bespoke audiences to inform their planning and activate all media channels from a single source, without requiring cookies or other legacy technology.

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Martech Series

MARCH 1, 2023

In collaboration with carbon calculator specialist DK , Hawk’s initiative measures and analyses the carbon ‘weight’ of the creatives on all advertising channels; heavier creative assets have a larger impact on the overall carbon footprint of the campaign than lighter ones.

Demand Side Platform 76

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Basis

JUNE 27, 2022

Audio advertising provides a break from visual overload. 56% of Gen Z and millennials agree that audio serves as a much-needed escape. Within the broad umbrella of audio advertising , podcasts are an especially compelling opportunity, as most people listening are doing so because they want to learn. In the U.S.

Marketing 79

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Basis

NOVEMBER 7, 2023

In the early days of a campaign, when small dollar fundraising and email list building is key, there’s no channel quite like social. The fast-growing channel accounted for 12% of all political ad dollars spent during the midterms, and that spend is expected to rise to $1.3 Speaking of which. billion in the coming election cycle.

Advertising 69

Advertising Education Audience Cookies 69

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Use Case: According to eMarketer , digital audio will account for 12.7% Looking to kickstart a career in digital media?

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Media Click Through Rate Banner Native Advertising 52

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

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Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Programmatic video advertising leverages technology to buy and serve video ads that are shown during other video content. Need a refresher?

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Advertising Click Through Rate Video Ads CPM 87

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. This meant that agencies had more than one channel to source ad inventories for their advertising partners. Programmatic advertising definition: what is it?

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Receive requests from the DSPs for the type and format of the required ad inventory.

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Basis

NOVEMBER 2, 2022

Advanced TV , at its simplest, is an umbrella term that refers to the marriage of television and technology, which allows for more precise and sophisticated targeting, measurement, and tracking. Programmatic TV refers to purchasing and placing ads in TV content in an automated and data-driven manner, often by using a DSP.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. For example, there is a lightweight, low-latency HTML5 player that supports all the major audio and video file formats. Platform Type Minimum Traffic SSP, DSP, Ad Exchange 10 million monthly impressions.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Basis

JULY 19, 2022

For example, Basis DSP has integrations with specialized political data partners like L2 , TargetSmart , i360 , and DeepRoot , who provide regularly updated political data throughout the election cycle to give users the ability to target easily and efficiently. Diversify Your Digital Channels. Digital audio. Place Ethically.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Ad Monsters

OCTOBER 1, 2022

While the data is expansive, ConnectID only works with Yahoo’s DSP which has audience activation and media measurement with assets such as CTV, programmatic audio and much more. The matching process occurs through Epsilon’s DSP and their data processing system called Agility. . Unified ID 2.0.

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Cookies Ad Tech Audience Pop-Up 111

Martech

OCTOBER 18, 2021

Last week, David Raab of the CDP Institute emphasized that CDPs are a specific kind of technology built for specific purposes. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S.

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VideoWeek

JULY 8, 2022

brand remaining unchanged to provide a standalone SSAI solution for video and audio. “Nowtilus is the perfect match as it allows us to provide our clients with a completely interoperable and agnostic advanced TV and video solution that innovates with new format capabilities such as audio.” ” The Week in Tech. .

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VideoWeek

FEBRUARY 3, 2023

Scope3 Brings Carbon Monitoring to Adform DSP Adform and Scope3 have struck a partnership, enabling brands to review, plan, optimise and monitor their campaigns’ carbon footprint through the Adform DSP. CTV continues to experience this phenomenon and, increasingly, audio is quietly becoming a new channel of interest and attack.”

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Paleo AdTech

DECEMBER 10, 2023

Although Beeswax didn’t set out to be a video DSP, a growing portion of its traffic took that form, and many of its ad network customers dealt in video. The latter was written so fast that some of us suspected supernatural intervention. Comcast’s Freewheel video-focused division acquired Beeswax in 2020.

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Clearcode

JANUARY 19, 2022

As AdTech rapidly matures, a variety of companies and new channels have sprung up as a result. To be honest, there is nothing newer than deeper analysis, which absolutely depends on technology and human efforts. Despite being the hardest-hit advertising channel , it has bounced back. Digital Audio. DOOH Advertising.

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Paleo AdTech

MARCH 17, 2023

Although Beeswax didn’t set out to be a video DSP, a growing portion of its traffic took that form, and many of its ad network customers dealt in video. Also – as Ari explains to Marty and Jill in this fascinating ride – Freewheel historically avoided programmatic technology because its TV customers didn’t want or need it (yet).

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). The technologies are pretty similar.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 10, 2021

But over the years, video advertising trends have evolved from just television broadcasts to other digital channels, which have given rise to digital video advertising trends. It has become even easier to create more sophisticated and engaging video advertisement content for digital technologies such as CTV and mobile. Conclusion.

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VideoWeek

AUGUST 18, 2023

TV4 Play combines pay-TV channel C More with content from free-to-air network TV4, alongside original series exclusive to the service. The company is additionally introducing a paid “Plus” tier with the option to remove ads, as well as first access to shows before they are broadcast on the TV4 channel. The delay affects the t.co

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Ad Tech Audience Agency Media 52

Digiday

NOVEMBER 1, 2022

Teads received a nomination for Most Innovative Technology Platform. According to research from Jounce Media, Teads Ad Manager is the most efficient and transparent DSP, and the buying platform’s Teads Cookieless Translator allows advertisers to seamlessly translate existing cookie-based audiences into the most relevant cookieless signals.

Media 69

Media Entertainment Agency Audience 69

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. Who should use it? What does it do?

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Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. 6 commonly used programmatic advertising channels/formats; How Does Programmatic Advertising Work? Which we all know is definitely a hard task to do.

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Advertising Ad Inventory Video Ads Ad Space 52

Digiday

NOVEMBER 27, 2022

Dentsu’s metaverse showroom and retail lab feature some of its own products that will be on display at CES, including Scan & Know technology, which allows consumers to scan virtual items to get product details and have the product delivered. Future of commerce and retail. Provided by Dentsu. Speed reading.

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Media Retail Education Marketing 68

VideoWeek

MAY 26, 2023

The Search Generative Experience (SGE) integrates AI-generated ads into search results, using the technology to generate information and relevant products from a user query. Also this week, Channel 4 and Lloyds Bank launched a ‘Black in Business’ fund, offering five Black-owned businesses £100,000 worth of TV advertising airtime. “Our

Viewability 52

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Clearcode

APRIL 26, 2022

The main digital advertising mediums and channels. The History of Digital Advertising Technology. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Then lastly, we’ll then look at the main digital advertising mediums and channels. The transcript from the video can be found below.

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Smart-Hub

JANUARY 13, 2023

market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. Let’s look at the White Label technology and how it helps brands grow their advertising business in just one month. The process is simple: you buy ready-made adtech technology that feels and sounds like your own. Today, the U.S.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Digiday

APRIL 24, 2023

Digiday interviewed executives at Hulu, Peacock, The Roku Channel, Tubi and YouTube about their platforms’ ad offerings and recent innovations. Exceptions were Samsung TV Plus, which was limited to Samsung smart TVs, and The Roku Channel, which was primarily available on Roku devices, Amazon Fire TV and select Samsung smart TVs.

Audience 66

Audience Agency Advertising Ad Exchange 66

MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges. What is an Ad Server?

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Smart-Hub

OCTOBER 24, 2022

Spending on advertising and advertising technology continues to grow steadily, which means that this area remains profitable and perspective in the market. Automation saves time and resources to channel into further business development. AI technology reduces the amount of human labor as well as increases sales efficiency.

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Digiday

DECEMBER 13, 2022

IAB Tech Lab released support for pod bidding eight months ago, but for all the enthusiasm and excitement evinced above, all these executives are talking about it in the subjunctive tense as if it’s some Web3 technology waiting to become a reality. And that’s because it kind of is. ” Support plans.

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VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. Tesco Strikes Retail Media Deal with Vauxhall Tesco has partnered with car company Vauxhall to advertise its electric vehicles (EV) on the supermarket’s digital screens, as well as its social media and digital channels.

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