Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

Pop-Up 117

Pop-Up Machine Learning Ad Tech GDPR 117

Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Why AI marketing matters AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Data integration automation replaces manual processing to enable faster, real-time decision-making.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. We’ll cover: Why AI marketing matters.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Basis

MARCH 29, 2023

Unless you’ve been doing nothing nowhere all at once for the past, say, 10 months or so, you know that artificial intelligence (AI) and automation have seized the marketing limelight. What’s the Difference Between Automation and AI in Digital Advertising? Simply put: automation works with data, while AI understands data.

Advertising 75

Advertising Machine Learning Agency Media 75

MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Basis

AUGUST 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity.

Advertising 67

Advertising Machine Learning Agency Impressions 67

Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8%

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Digiday

APRIL 17, 2023

might still be up in the air , but in the interim the platform is vying for more performance marketing ad dollars. In doing so, Gahan explained, TikTok has not only launched its shopping capabilities, self-serve dashboard and search ads , but also rolled out its artificial intelligence-driven Smart Performance Campaigns.

Marketing 89

Marketing Pop-Up Agency Media 89

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Basis

DECEMBER 1, 2023

Nothing major: just signal loss driven by the continued deprecation of third-party cookies, an uptick in digital advertising regulation and scrutiny , and massive technological advances that stand to redefine the landscape. But that isn’t the only use case for advertising automation. you know, nothing much.

Marketing 52

Marketing Communications Cookies Audience 52

Basis

JULY 11, 2022

But here’s the good news: Automated reporting exists, and it exists to make your life easier. You’ve come to exactly the right place to learn what report automation is, how it works, and what its benefits are. What is Automated Reporting? How Do Automated Reports Work? Benefits of Automated Reporting.

GDPR 83

GDPR Communications Agency Education 83

Martech

JANUARY 11, 2024

technology will command the grill to cook it.” The Oclean X Ultra Wi-Fi Digital Toothbrush provides “AI voice tips to bolster your brushing technique.” InHome Replenishment automates the re-ordering of frequently ordered items for InHome delivery subscribers. A $2000 on switch? Ummm, what?

MarTech 104

MarTech Food Electronics Media 104

Martech Series

NOVEMBER 21, 2022

announced a supply path optimization (SPO) partnership with PubMatic ( PUBM), an independent technology company delivering digital advertising’s supply chain of the future. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Horizon Media , the largest media agency in the U.S.,

Advertising 80

Advertising Media eCommerce MarTech 80

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Martech Series

AUGUST 1, 2022

Integral Ad Science , a global leader in digital media quality, announced the expansion of its integration with Mediaocean, providing advertisers with a simplified campaign creation and month-end reconciliation process. As a result, they gain insights into campaign performance and access to delivery data for month-end reconciliation.

MarTech 93

MarTech Media Agency Advertising 93

Martech Series

AUGUST 17, 2022

Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video. Marketing Technology News: Zamtel Launches WhatsApp Airtime Purchase. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Martech Series

JUNE 16, 2022

Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S.

Media 90

Media Viewability Education Impressions 90

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This is mainly because it can be used on a large scale and can automate even the most difficult tasks. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 10, 2022

iCXeed aims to deliver the best in talent and technology, through a differentiated gamified engagement culture focused on CX innovation. a full-suite digital Customer Experience (CX) company, announced that Rain Abueg has joined the company as Co-Founder and Chief Culture Officer. “We iCXeed PTE. Rain Abueg. “I

MarTech 94

MarTech Marketing Advertising 94

MNTN

MARCH 12, 2024

As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Martech

MARCH 20, 2024

These are elite performers — superhumans — resemble bionic individuals capable of excelling in diverse roles with exceptional skill and adaptability.” In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing.

Marketing 78

Marketing Communications Media MarTech 78

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. It provides automated media planning, predictive modeling and real-time recommendations. So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company. Confused yet?

Marketing 112

Marketing SEO Conversion Ad network 112

MNTN

MARCH 3, 2023

And lately, the advertising industry is buying these hammers in bulk. By leveraging similar technology to ChaptGPT and Dall-E2, Spectrum Reach now allows advertisers to type in information about their business and quickly generate personalized TV ads. PR and marketing firms are employing AI tools to perform better analysis.

Advertising 98

Advertising Ad Space Audience Marketing 98

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. An AdOps manager, who works for a digital advertising company, relies on a handful of DSPs, which slows down the launch of any advertising activities.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

Marketing 95

Marketing eCommerce Pop-Up Communications 95

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. While 76% of the industry agrees it is brand-safe to advertise in legitimate news environments, 1 in 3 U.S.

Advertising 104

Advertising Ad Tech Education Audience 104

Martech Series

OCTOBER 18, 2022

Self-serve solution makes open internet advertising accessible to smaller businesses, levelling the playing field in the ecommerce sector. With just a few clicks, a merchant can launch an advertising campaign to complement existing Google and Facebook budgets. Performance data and real-time optimisation solutions.

eCommerce 79

eCommerce Banner MarTech Audience 79

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For example, Commerce Layer is among the judges’ picks, winning Best E-Commerce Technology for its API-first checkout solution.

A/B Testing 72

A/B Testing Ad Server Native Advertising Data Management Platform 72