Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. Getting all their data in one location in a high-quality manner, that’s typically a huge challenge for businesses,” said Holub. Get MarTech! In your inbox.

Machine Learning 144

Machine Learning Fashion MarTech Marketing 144

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale. AI offers the potential to accelerate these benefits.

Advertising 122

Advertising Agency Communications MarTech 122

Martech Series

JANUARY 5, 2023

Roku begins year with new milestone in active accounts and highest-ever streaming hours as more viewers move to streaming. announced that the number of global active accounts now exceeds 70 million. Active accounts as of Q4 2021 was 60.1 Marketing Technology News: WebLime Launched A No-code Landing Page Builder Called Limey. “As

MarTech 83

MarTech Marketing Advertising 83

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

Audience 89

Audience Media Advertising Retail 89

Martech Series

MARCH 7, 2023

Your customers are everywhere and its easier for them as well as you as a brand to have instant connections with them across the multiple channels they are active on. But in many cases, these channels can be run separately, independent of each other. There are many various advantages to today’s digital-first world.

Audience 90

Audience ROI Marketing MarTech 90

Martech Series

JUNE 9, 2022

Hawk Platform , has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and insights technology. Marketing Technology News: Virtual Pangea Reveals Plans for the First Multilayered Metaverse.

Media 83

Media Impressions Agency MarTech 83

Martech Series

JUNE 21, 2022

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop.

Demand Side Platform 89

Demand Side Platform Retail MarTech Audience 89

Ad Monsters

FEBRUARY 7, 2023

The opportunities Web3 offers marketers in delivering more effective targeting and optimization can be broken down into three buckets; a more impactful CRM platform, interoperability between media channels, and first-party data acquisition. Most people relate Web3 Wallets to cryptocurrencies and NFTs.

Pop-Up 96

Pop-Up Retail Cookies Entertainment 96

Martech

JANUARY 12, 2022

“As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”. He added, “Customers demand experiences that are consistent and personalized across every one of these channels.”. You need the technology to be able to execute this,” he said.

Conversion 123

Conversion Machine Learning Communications Call for Action 123

VideoWeek

NOVEMBER 15, 2023

Amid all the hype around AI, one could be forgiven for thinking certain other emerging technologies have fallen by the wayside. The immersive virtual spaces have 600 million monthly active users, according to consultancy firm Metaversed, largely concentrated in “Web2” virtual worlds such as Roblox and Minecraft.

Retail 109

Retail Fashion Audience Advertising 109

Martech Series

JULY 14, 2022

Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Marketing Technology News: DataLoop Increases Offerings for Data Annotation for Clients’ Benefit.

Communications 101

Communications MarTech Audience Marketing 101

Martech

MAY 22, 2023

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” That’s okay for a starting position.

Conversion 121

Conversion MarTech ROI Marketing 121

Martech

APRIL 20, 2022

. “There’s been a positive business outcome from my point of view,” said Matthew Mullin, senior director of marketing operations and technology at Tenable, discussing his brand’s digital strategy in the same presentation. They’re now leaning on things like field marketing to drive leads from digital [channels].”

MarTech 134

MarTech Marketing 134

Martech Series

JULY 14, 2022

We live in a digital world, and customers have come to expect that all businesses have an online presence. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will ultimately drive results. Marketing Technology News: Pax8 Names Lori Frasier Chief People Officer, Americas.

Marketing 85

Marketing Impressions Conversion MarTech 85

Martech Series

FEBRUARY 15, 2023

Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors According to Forrester’s Younger Buyers Have Changed The Business Buying Landscape report​, Millennials and Gen Z constitute 64% of business buyers, with Millennials making up more than half of all business buyers.

Marketing 86

Marketing Manufacturing Finance MarTech 86

Martech Series

FEBRUARY 22, 2023

With martech at the core of marketing in the modern-day ecosystem, what matters most is not the use or adaption of ‘’too many’’ marketing technologies, but, the mix of right skills and processes to enhance existing methods and business output. But smaller to mid-sized teams might need to drive optimization with leaner resources.

Marketing 110

Marketing MarTech ROI Media 110

Martech Series

FEBRUARY 9, 2023

The partnership blends the best-of-breed features of the leading mobile wallet marketer with the innovations of a trusted all-in-one digital marketing platform to deliver the best customer loyalty channel for businesses of all sizes. These push notifications can be automated, scheduled, and geolocated.

Retail 89

Retail Communications MarTech Marketing 89

Martech

APRIL 25, 2024

My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth. One size does not fit all First, it is essential to acknowledge the breadth and heterogeneity of the 50-80+ cohort. ’ Unless there’s a good discount attached.”

Marketing 70

Marketing Machine Learning Audience Communications 70

Martech

OCTOBER 10, 2023

That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agreement to move in this direction. Governance promotes transparency by providing visibility into the organization’s marketing activities and performance.

Communications 122

Communications GDPR Healthcare MarTech 122

Martech

SEPTEMBER 28, 2023

of the world’s biggest companies have adequate internal resources to take advantage of new technologies, with over half (52%) opting for a blended skills approach to AI implementation using in-house staff alongside external suppliers. Only 23.2% based marketers are less likely to adopt AI than those in other regions.

MarTech 128

MarTech Audience Conversion Marketing 128

Martech

NOVEMBER 28, 2023

Additionally, not all establishments may have the capacity to provide extensive personalization options, and some efforts might burden staff with increased workloads. Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector.

Machine Learning 107

Machine Learning Communications Food ROI 107

Martech Series

AUGUST 29, 2022

New solution provides CPGs a holistic approach to media insights, activation and measurement. By transitioning from the use of third-party identifiers to first-party data through data enhancement, advertisers and their agencies can help create the most accurate audiences for activation, yielding greater return on campaign investments.”.

Audience 89

Audience Agency MarTech Media 89

MNTN

SEPTEMBER 22, 2023

But with the strikes halting production on any new shows , and the rising prominence of streaming drawing many viewers away from the standard linear lineup, this may just be the year we forget all about fall television and focus on Connected TV. Simply put, we shouldn’t need a whole new ad medium for a channel as effective as Connected TV.

Ad Tech 105

Ad Tech Conversion Audience Advertising 105

Martech

JUNE 13, 2022

Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential for understanding how your marketing is performing and how much each channel is contributing. As technology and trends change, so does customer behavior.

Marketing 110

Marketing GDPR ROI Cookies 110

Martech Series

OCTOBER 31, 2022

The elite digital marketing firm, Ignite Visibility, has released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva. The future is bright for CertaintyTech.

Marketing 82

Marketing Conversion Rate Conversion MarTech 82

Martech

NOVEMBER 2, 2022

There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website. Default channel grouping. In GA4 they’ve combined them all into one screen.

Cookies 120

Cookies Conversion MarTech Marketing 120

Martech

DECEMBER 14, 2021

The comment you’ll see from MarTech contributor Scott Vaughan below reflects some ideas we’ve been kicking around here all fall. Many are working remotely, in different channels, on different devices — and doing their own research. In-person meetings with sales reps are down and buyers are actively avoiding calls.

Marketing 110

Marketing MarTech 110

Martech Series

DECEMBER 1, 2022

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels.

Marketing 92

Marketing Retail MarTech Impressions 92

Ad Monsters

FEBRUARY 6, 2023

With the overconsumption of data across various channels, first-party data sets are easier to unify and activate with the right tools. We’d go one step further and include technology and human resources to extract those insights, analyze the right signals and connect them to actionable outcomes. No small hill to climb, for sure!

Cookies 98

Cookies Audience Machine Learning GDPR 98

Martech Series

FEBRUARY 15, 2023

CRN’s annual MSP 500 list identifies the industry-leading service providers in North America who are driving a new wave of growth and innovation for the channel through forward-thinking approaches to managed services, helping end users increase efficiency and simplify IT solutions, while maximizing their return on investment.

Healthcare 86

Healthcare MarTech Marketing 86

Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. This will also let Yahoo use Taboola’s technology to manage its sizable business in native advertising. What Taboola gets. Why we care.

Clickbait 124

Clickbait Native Advertising MarTech Advertising 124

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why are these platforms important? Proprietary identity graph. There is no standard model for an identity graph.

Cookies 112

Cookies Mobile Ads GDPR MarTech 112

Martech Series

JUNE 16, 2022

Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech Series

AUGUST 21, 2022

Voted Industry-Best by Solution Providers Across Five Categories and All 20 Subcategories. It also ranks highest across all 20 product innovation, managed and cloud services, support, and partnership subcategories. “In Marketing Technology News: MarTech Interview With Tal Jacobson, General Manager at CodeFuel.

MarTech 77

MarTech Marketing 77

Martech Series

NOVEMBER 9, 2022

Sports fan personalization represents a new way to reach consumers just in time for a seasonal sports activity surge. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

Advertising 81

Advertising Ad Server Audience MarTech 81

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” Verification pixel technology. Today’s announcement fulfils the promise.

Cookies 111

Cookies Viewability Audience Marketing 111

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. The vendors respond.

Marketing 123

Marketing ROI Ad network MarTech 123