Digiday

SEPTEMBER 12, 2022

Players from Spotify to Pandora owner SiriusXM saw ad revenue grow in the second quarter, whereas tech giants like Meta saw dips. Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. By comparison, global ad investments in radio will drop an estimated 2.4%

Marketing 75

Marketing Audience Media Mobile Ads 75

Digiday

MARCH 27, 2023

Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say. billion of ad spend and grow to $3.53 Even with economic uncertainty putting marketing budgets under intense scrutiny, podcast ad buyers said in February they had yet to see a slowdown.

Advertising 70

Advertising Audience Conversion ROI 70

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

AdPulp

SEPTEMBER 26, 2020

All episodes of Ad Chatter are now available on Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Google Podcasts In this new edition of Ad Chatter, Dan Goldgeier and I discuss: The blight of overworking people in the agency business Rao Homemade’s deceptively […].

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Agency 61

More About Advertising

JULY 26, 2020

Ben Harwood is European creative director at Feed and also co-founder of branding agency So Far So Good. He works with clients including eBay, Spotify, Nestle and Adidas. Desert Island Ads I’ve always loved the innate ability of adverts to make you feel something.

Conversion 64

Conversion Agency Advertising 64

Basis

OCTOBER 27, 2022

Here’s what to read from the week of 10/21/22 – 10/27/22 to stay ahead of the curve : Spotify Tops Subscriber Forecasts, Though Ad Revenue Grew Slower Than Expected [:01]. Spotify’s third-quarter earnings report is in, and the results are…mixed. Google puts Chrome users in control of their ad experience [:03].

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Marketing Retail Media Agency 52

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

Ad Tech 106

Ad Tech Media Agency Audience 106

Digiday

NOVEMBER 15, 2022

Cancer Research UK worked with A Million Ads and Mediacom to create hyper-localized audio campaigns to increase awareness of its Race for Life fundraising events. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.

Advertising 69

Advertising Marketing Fashion Entertainment 69

Digiday

OCTOBER 3, 2022

includes digital billboards and Spotify ads that aim to capitalize on unpredictable commuting moments. A new ad in San Francisco mentions “climate anxiety.) In 2019, the company worked with ad agencies in various cities to create local ads. This isn’t the first time Lime has focused on local marketing.

Brand Awareness 75

Brand Awareness Marketing Agency 75

Ad Monsters

DECEMBER 22, 2023

The iconic entertainment conglomerate prioritizes self-service automation to aid its agency and brand partners with transparency, accessibility, real-time measurement, and optimization. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands being first-time streaming advertisers.

Education 65

Education Audience Entertainment Impressions 65

Digiday

JULY 26, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. Over the last two years, a lot has changed for Atlanta-based advertising agency Fitzco. Like the rest of the world, the agency has weathered the Covid-19 pandemic. Remote work became the norm for many, including the ad agency.

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Agency Advertising Marketing 61

AdPulp

APRIL 21, 2018

Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. The post Spotify’s In-House Creative Team Is Raising The High-Bar appeared first on Adpulp. Today, the designation is a real honor.

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Agency Media Advertising 47

VideoWeek

JULY 7, 2023

In this week’s Week in Review: Netflix adds to its ad offering, YouTube tackles ad blocking, and Amazon scrutinises its content spending. According to the marketers, the streaming service plans to offer “episodic” campaigns that would present sequential ads across related shows.

Agency 52

Agency Media Ad Tech Demand Side Platform 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. The Week in Tech YouTube Ad Revenues Topped $9 Billion in Q4 Last Year YouTube’s ad revenues reached $9.2

Retail 52

Retail Media Cookies Agency 52

VideoWeek

MARCH 15, 2024

He added that he aims to “leave the corporate world” and pursue no further executive positions. BBC News Goes FAST in the US BBC News is launching as a free ad-supported streaming TV (FAST) Channel in the US. My contract runs until the end of 2026,” Rabe explained. “My My plan is to then move on to other tasks.”

Media 52

Media Agency Audience Non-Profit 52

Digiday

JUNE 23, 2022

Meaning the market is shrouded in uncertainty, yet marketers still need solutions for everything from ad measurement to customer data. asked Khurrum Malik, head of advertising business marketing at Spotify. To be fair, publishers seem to be in a similar predicament. How are you thinking about 2023?” People are like, I’m not sure.

Marketing 69

Marketing Conversion Cookies Agency 69

Digiday

DECEMBER 8, 2022

Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences. As Vickie Segar, founder of influencer marketing agency Village Marketing, explained, direct-to-consumer brands were quick to embrace influencers 10 years ago when she started her business.

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Agency Marketing Fashion Media 75

Martech Series

FEBRUARY 27, 2023

In fact, we saw double-digit increases in ad recall when sonic logos were applied because consumers are more apt to remember these distinctive sounds.” – James Clarke, Senior Director, Digital Marketing and Social Media, PepsiCo Foods NA “When it comes to audio and podcast advertising, we like the test and learn approach.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. podcast ad spending, predicted Insider Intelligence. So the trust is there.”

Demand Side Platform 84

Demand Side Platform Conversion Audience Ad Inventory 84

Digiday

DECEMBER 12, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. We do not invite ad tech, we do not invite agencies, we do not invite brands. We have an agency council. The Interactive Advertising Bureau provides a set of standard terms and conditions governing digital advertising deals. We have a brand council.

Ad Tech 68

Ad Tech Agency Conversion Advertising 68

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.

Advertising 68

Advertising Brand Awareness Brand Lift Agency 68

Ad Monsters

NOVEMBER 3, 2022

According to Byrne, Spotify has tested this, but there needs to be current evidence showing that people want to pay for podcasts. “There are no ads on subscription episodes, but the promotion that goes into a Spotify subscription show or an Apple subscription show can boost the overall audience of a show,” Albright explained.

Impressions 98

Impressions Audience Conversion Media 98

Digiday

NOVEMBER 14, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. Already a fixture in major advertisers’ dealings with tech platforms like Google, Meta and Amazon, this year data clean rooms were a key component of TV upfront ad buyers’ and sellers’ negotiations. The potential of PAIR.

Cookies 71

Cookies Conversion Ad Tech Media 71

VideoWeek

AUGUST 5, 2022

The offering will include a free, ad-supported tier, a paid ad tier and a paid ad-free tier. Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. French ad tech firm Criteo filed mixed results in its Q2 earnings. Warner Bros. WPP Raises its 2022 Revenue Forecast.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 69

Ad Server Audience Conversion Agency 69

Digiday

JULY 18, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. The California Privacy Protection Agency released a draft of proposed regulations for enforcing California’s privacy law. Don’t sleep on privacy regulation. but a spate of recent regulatory jabs could be setting up for a right hook. Her verdict?

GDPR 65

GDPR Ad Tech Conversion Agency 65

Digital Turbine

AUGUST 8, 2022

Globally, the most downloaded apps in the year so far include TikTok, Instagram, WhatsApp, Snapchat, CapCut, Telegram, Facebook, Meesho, Spotify, and Shopee, according to You Appi and data from Apptopia. The post Mobile Monday: Top Apps in 2022 So Far, Top Apps in 2022 So Far, and Google’s New Tool for Ad Cost Transparency?

eCommerce 98

eCommerce Demand Side Platform Impressions Advertising 98

Digiday

JULY 4, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. Heading into this year’s annual TV advertising upfront negotiations, the big story was whether TV ad buyers and sellers would move en masse away from using Nielsen’s measurements as the currency for their upfront deals. They didn’t.

Conversion 67

Conversion Agency Media Advertising 67

Digiday

FEBRUARY 27, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Nearly three years after advertisers and agencies pledged to diversify their spending to support Black-owned media companies, there remains a shortfall in the amount of money actually making it to Black-owned media businesses. We’ve definitely seen movement and momentum.

Media 66

Media Advertising Conversion Agency 66

Digiday

DECEMBER 26, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. Seb Joseph, senior news editor: Thanks to Apple strangling mobile IDs, [which] are the backbone of how Facebook stood up its ad business. But it’s the ads that are linked to e-commerce. But I think that’s been a bit of a big effect this year.

Media 68

Media Retail Brand Awareness Agency 68

Digiday

JANUARY 31, 2023

Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end. But podcast ad spend is not seeing the same adjustments yet. But podcast ad spend is not seeing the same adjustments yet.

Brand Awareness 68

Brand Awareness Ad Inventory Media Ad Targeting 68

Digiday

JUNE 20, 2022

Meanwhile major companies like Pinterest, Spotify, Dentsu Creative (which announced here at Cannes that it’s merging its creative agencies to become an integrated network) and others have re-staked their claims down the road from the Palais. Do you think that’s changed, and are they taking more risks three years later?

Media 68

Media Marketing Advertising Agency 68

Digiday

FEBRUARY 13, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-first business model to include more reader revenue options, like commerce.

Affiliates 67

Affiliates Audience Display Advertising Conversion 67

Digiday

AUGUST 29, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. There has been plenty of talk among advertisers and agencies about the need for brands to move ad dollars to minority-owned publishers to ensure they are reaching as many potential customers as possible.

Media 68

Media Advertising Conversion Agency 68

Digiday

JUNE 22, 2022

One of the things about this place is that people come here and they’re not just networking,” said Lenny Stern, co-founder of SS+K ad agency and co-chairman of M&C Saatchi US ad agency. It’s basically a way to show that there is work being done here amidst the schmoozing and party hopping, she added.

Marketing 68

Marketing Demand Side Platform Agency ROI 68

Ad Monsters

JANUARY 17, 2023

Apple’s entrance into the ad tech marketplace couldn’t have been more timely. . Apple’s Value Proposition to Ad Tech. The update kneecapped ad tech’s ability to target and measure performance, creating a significant ‘signal loss’ (or data attributed to the amount of web browsing and ecommerce behavior). .

Real Estate 52

Real Estate Ad Tech Conversion Retail 52

Digiday

JUNE 21, 2022

Subscribe: Apple Podcasts • Stitcher • Spotify. The Cannes Lions Festival of Creativity is well underway, as the crowds along the Croisette clearly indicate. He’s essentially the principal data architect for the entire holding company. ” As an industry, we’ve let ourselves down by not being present at the table.

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Marketing Conversion Cookies Ad Tech 64