The Ad Tech Blog

FEBRUARY 17, 2024

For tools and services that help automate and simplify these steps, platforms like Osano can be a game changer, offering comprehensive solutions tailored for startups. Yes, several platforms offer CPRA compliance solutions, streamlining the process for startups. Frequently Asked CPRA Questions How does CPRA affect tech startups?

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MNTN

FEBRUARY 9, 2024

A new survey from LG Ad solution has revealed that over half of Connected TV users are itching for a more shopping-friendly experience on their screens. Unlocking TV Advertising Success Beyond the Big Game MNTN Research 2023’s Big Game was the most watched game in history, but TV advertising is about more than just awareness plays now.

Electronics 98

Electronics Advertising Media Marketing 98

Ad Monsters

MARCH 12, 2024

To target an audience, an advertiser can target ZIP codes that over-index for desired attributes, such as home ownership and high-end autos, and content that over-indexes for a specific demographic, such as NFL games and men. and several composite audiences, such as those interested in travel, computer games, or online betting.

Cookies 98

Cookies Audience Manufacturing Education 98

Digiday

NOVEMBER 14, 2023

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. No small task.

MarTech 81

MarTech Data Management Platform Advertising Ad Tech 81

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 112

Cookies Advertising Finance Machine Learning 112

Digiday

FEBRUARY 6, 2024

Monday was his first day in his new role as a solutions engineer for the newsletter platform Beehiiv. In the fallout of the gaming industries’ recent series of layoffs, Wolf is among a wave of industry workers who no longer view esports as a viable career path. “I I still think gaming, as a whole, has a broader future,” Wolf said.

Conversion 89

Conversion Media Marketing 89

Martech Series

FEBRUARY 23, 2023

For Livecasting and Metaverse interactions, Agora’s solution delivers presence, giving the feeling that everyone is in the same room, and eliminates sounds like feedback and echoes. AI Noise Suppression ensures distraction-free communication, improves the quality of broadcasts and provides a more immersive audio experience.

Electronics 85

Electronics Communications Education MarTech 85

Martech Series

FEBRUARY 9, 2023

Mobile devices have been fueling gaming growth among all demographics and regions, with nearly 3.2 billion people — nearly half the world’s population — estimated to have played games in 2022. But the digital commerce experiences that fuel developers’ innovation in gaming have not kept pace with the growth.

MarTech 69

MarTech Marketing 69

The Ad Tech Blog

MARCH 10, 2024

The dawn of the General Data Protection Regulation ( GDPR ) was a game-changer for startups operating within and outside the EU. However, the integration of AI and Data Science techniques offers promising solutions, turning compliance into a competitive advantage. Can tech startups afford AI-based GDPR solutions?

GDPR 130

GDPR Machine Learning Education Marketing 130

Ad Monsters

FEBRUARY 20, 2024

Publishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they need to learn better ways to use the data. Snopes.com launched a Snopes True or False game to do just that, and according to Justin Wohl, CRO of Snopes, the trivia game has seen sustained engagement.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Martech

SEPTEMBER 8, 2023

They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. Typeface has partnered with GrowthLoop and Google Cloud to create an integrated solution that uses generative AI to help marketers create personalized content across multiple channels.

MarTech 116

MarTech Audience Marketing Media 116

Martech

JANUARY 24, 2024

With just about every vendor in the martech space looking to embed some form of AI — usually generative AI — in its offerings, it’s worth remembering that some vendors have been in the AI game for years. Before COVID-19 temporarily shut down live events, Pega was demonstrating AI image creation at its Pegaworld event.

MarTech 110

MarTech Marketing 110

PubMatic

JANUARY 15, 2024

Within the mobile environment, gaming has arisen as a new form of mass entertainment among generations both young and old. In Japan alone, the revenue from mobile games in 2022 was 8 times higher than the domestic cinema box office. But how reflective is that spending when it comes to the reality of mobile gaming?

Audience 84

Audience Brand Awareness Fashion Entertainment 84

Martech

APRIL 11, 2024

Demand capture: For prospective buyers seeking a solution, inviting them into a dialogue with your brand, typically via a lead capture form. When prospective buyers are in our system, the name of the game generally moves to efficiency. As marketers, we get blown away by new solutions and overlook fundamental problems.

Marketing 123

Marketing Manufacturing Pop-Up Conversion 123

Exchange Wire

JUNE 29, 2023

Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [.]

Entertainment 96

Entertainment Advertising Marketing 96

Ad Monsters

APRIL 11, 2024

As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Want’s diverse background spans across e-commerce, social media, entertainment, and gaming. her story is a playbook for seizing opportunities in the ever-evolving ad tech landscape.

Ad Tech 104

Ad Tech eCommerce Education Entertainment 104

Martech

SEPTEMBER 21, 2023

IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The experience, which runs October 5 through October 9, is the first third-party music experience built using Epic Games’ Unreal Editor for Fortnite (UEFN). Younger consumers watch less TV and play more games.

Entertainment 101

Entertainment MarTech Audience Media 101

Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

Ad Monsters

MAY 22, 2023

When the tensions run high, the game ceases to be fun, turning into a relentless passion for victory. The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Basis

MARCH 15, 2024

Amidst these dynamics, the allure of hype can be irresistible—particularly when a new technology, product, or solution promises a shortcut to making life better for marketers. So, how can advertising leaders distinguish between solutions that are over -hyped from those that are hyped, well, appropriately?

Advertising 52

Advertising Cookies Media Marketing 52

VideoWeek

MARCH 7, 2023

Gaming advertising business Venatus has today announced it has acquired AdinPlay, an ad tech business which specialises in monetisation of browser-based games. Venatus offers solutions which help brands reach gaming audiences – but this takes quite a few different forms, and often happens outside of videogames themselves.

Ad Tech 65

Ad Tech Video Ads Audience Advertising 65

Martech Series

JULY 15, 2022

MetaTope has partnered with Moxy.io, the marketplace for Play & Earn video games, to build a gaming infrastructure for content creators to take the next step in the evolution of one’s digital identity. integrated applications and participating games. As part of the new relationship, Moxy.io “MetaTope and Moxy.io

MarTech 133

MarTech Media Marketing Advertising 133

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

NOVEMBER 21, 2022

Leading biometrics identity verification solution in play at all stadiums to ensure fan safety and enhance game-day experiences . The implementation of FAN ID for game-day access offers fans peace of mind, knowing that those who enter a facility have completed the identity verification process and are cleared to attend LIGA MX matches.

MarTech 87

MarTech Marketing 87

Martech Series

SEPTEMBER 19, 2022

Nextbrain Technologies is a renowned metaverse development company delivering unique & enterprise-driven metaverse solutions to businesses. As the premier metaverse development company, Nextbrain uses cutting-edge technology for creating metaverse game development, metaverse development and metaverse NFT marketplace development solutions.

Real Estate 78

Real Estate Fashion Communications MarTech 78

VideoWeek

MARCH 12, 2024

Naturally, the growing interest in women’s sports presents a major opportunity for TV advertisers,” said Laura Grover, SVP, Head of Client Solutions at EDO. According to EDO, NCAA basketball games featuring University of Iowa star Caitlin Clark outperformed games without her by 7 percent.

Advertising 105

Advertising 105

Digiday

APRIL 17, 2024

“[We have] 2.3 billion followers across our league team and player accounts — it’s just massive the … share of volume of people we’re able to reach at any given time.

Fashion 64

Fashion Agency Media Marketing 64

Martech Series

JUNE 30, 2022

announced that HotPlay, the Company’s in-game advertising (“IGA”) unit, has entered into a memorandum of understanding (MOU) with Triplecom Media PVT Ltd. This proposed partnership aims to leverage opportunities rising in the Indian market, particularly in the high growth markets of hyper-casual genre games, e-sports and gaming tournaments.

Entertainment 90

Entertainment Advertising Marketing MarTech 90

Ad Monsters

MARCH 25, 2024

One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities.

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Ad Ops Cookies Ad Tech Fill rate 59

Digiday

MARCH 16, 2023

Specifically, the partnerships are with Xsolla , a video game commerce company, and Immersve , a web3 payment platform. The purpose of the first of the two partnerships is to allow Mastercard customers to use their reward points for in-game purchases, as well as to send in-game currency to friends and family.

Electronics 94

Electronics Marketing 94

Martech Series

MARCH 7, 2023

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board. “Jurgen is not only a pioneer in the gaming industry, but a true leader, influencing the development of several of the world’s most popular games and gaming devices.

Advertising 73

Advertising MarTech Audience Marketing 73

Exchange Wire

NOVEMBER 7, 2022

Bidstack, the in-game advertising and video game monetisation platform, today (November 7th, 2022) announces it has become a Unity Verified Solution. . The post Bidstack Becomes a Unity Verified Solution appeared first on ExchangeWire.com.

Audience 83

Audience Advertising 83

Martech Series

JANUARY 3, 2023

Ubitus, a cloud streaming solution leader, is the exclusive technology provider to help Sansar launch its metaverse social virtual reality platform to the cloud. Sansar is a high fidelity, hyper-realistic metaverse experience that until its partnership with Ubitus had only been available on a powerful gaming PC.

MarTech 98

MarTech Marketing 98

Martech Series

AUGUST 25, 2022

Led by the former head of TikTok’s gaming unit, Meta0 will leverage Polygon’s vast GameFi ecosystem and developer tooling to help drive Web3 expansion and interoperability. Polygon is one of the most cost-effective EVM-based blockchains, and also a favorite choice amongst game developers.

MarTech 90

MarTech Marketing 90

Martech Series

FEBRUARY 5, 2023

Digital channel creates new revenue streams for leagues, new experiences for fans and transports teams into the metaverse and Web3 Authena AG, the premier provider of NFT ownership certificates and “phygital” authentication has a solution for jersey shortages and counterfeiting of coveted team-branded merchandise.

Electronics 102

Electronics MarTech Communications Marketing 102

Digital Turbine

MARCH 15, 2023

Our devices now connect us to a whole lot more – information, media, stories, games. Every time you pick up your phone you’ll be one tap away from a special selection of premium games and content grouped in a way that makes it easy to find the ones you need or will enjoy. It started with making calls simple, easy, and universal.

ROI 105

ROI Media 105

Martech Series

FEBRUARY 17, 2023

The new multi-year deal will strengthen Anzu and Livewire’s presence in the region, allowing more French brands to connect with gamers through intrinsic in-game advertising. and TikTok, to drive brand partnerships forward and connect with the global gaming audience of over 3 billion.

Viewability 84

Viewability Audience MarTech Advertising 84