Worcester Red Sox Bring Augmented Reality to MiLB Home Games

Fans can scan QR codes to unlock four AR experiences

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring augmented reality experiences to fans during home games at Polar Park in Worcester, Mass.

Beginning June 9, attendees at Polar Park will be able to play the Workers Reality AR game by downloading a free application to their mobile device and scanning the QR code on four posters found throughout the park.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in