Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. That may be why 70% of B2B marketers report that video is more effective than any other form of content for converting leads. Use Video in Email Marketing.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

AdExchanger

MAY 1, 2024

Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well.

Advertising 57

Advertising Marketing GDPR 57

VideoWeek

APRIL 30, 2024

The company’s share price has roughly halved over the past year, as it’s dealt with a tough TV ad market and slow sales at the box office while battling to turn a profit in its streaming unit. Total revenues were up six percent year-on-year, with its traditional TV, streaming, and film businesses all recording growth.

Marketing 52

Marketing Media 52

illumin

APRIL 25, 2024

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. It’s delivered through a variety of channels or streaming services and apps. Over-the-top or connected TV?

Audience 52

Audience Advertising Ad Tech Marketing 52

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 110

Advertising Marketing Geo targeting Retail 110

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers. The top reasons include increases in fees, poor customer service, and better rates elsewhere.

Advertising 75

Advertising Finance Media Audience 75

Martech Series

OCTOBER 10, 2022

77% of CMOs to increase marketing spend over the next 12 months. Average marketing budgets to increase by 20%. 52% of CMOs expect to outsource marketing requirements to agencies. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. New service introductions (42%).

Marketing 92

Marketing SEO MarTech ROI 92

Digiday

FEBRUARY 7, 2024

Like a well-disguised blitz on third and long, traditional television was sacked for a loss of yards Tuesday night when Fox, Warner Bros. This deal is yet another signal of traditional TV’s impending demise as live sports becomes streaming’s latest shiny object,” said Forrester’s vp, research director Mike Proulx.

Media 83

Media Marketing 83

VideoWeek

MARCH 27, 2024

Managing relationships with international streaming services is a delicate balancing act for European broadcasters. On the other hand, licensing content to these players can be a very valuable source of income, particularly vital during a tough market for broadcasters. ” Follow VideoWeek on Twitter and LinkedIn.

Audience 88

Audience Marketing 88

Digiday

FEBRUARY 27, 2024

Logic would dictate that if you, a media agency, just had a client or clients move some of their work in-house, you’d probably not need a client services head, right? Traction, an independent that’s tried to reorganize itself away from traditional agency structures to one that serves clients however they need it, did just that back in 2019.

Agency 68

Agency Media Marketing 68

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

Marketing 104

Marketing Machine Learning Audience Communications 104

illumin

FEBRUARY 22, 2024

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! The answer?

Shipping 115

Shipping Ad Tech Advertising Audience 115

Martech

FEBRUARY 6, 2024

Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. Many of the services provide a free trial.

MarTech 112

MarTech Audience Advertising Media 112

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Audience 118

Audience Entertainment MarTech Marketing 118

Marketing Dive

MAY 8, 2023

Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

Agency 86

Agency Media Marketing 86

MNTN

FEBRUARY 20, 2024

Streaming TV advertising is advertising that runs within TV content watched through an internet-connected device rather than ads you may see on traditional linear television. Launch your campaign : Buy advertising space on streaming services, often using automated tools like programmatic advertising to target your audience efficiently.

Advertising 93

Advertising Marketing Audience AutoMobile 93

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. Every year the bar gets raised.

Retail 143

Retail MarTech Communications eCommerce 143

MNTN

FEBRUARY 6, 2024

In short, more people are getting acquainted with the idea that TV can be a performance marketing channel. With the rise of cord-cutting and the popularity of streaming services, connected TV advertising has become an increasingly important channel for marketers looking to reach consumers in a fragmented media landscape.

Advertising 98

Advertising Viewability Retargeting Audience 98

Digiday

JUNE 29, 2023

By contrast, this audience isn’t really tuning into traditional TV and some aren’t even watching streaming services like Netflix. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 69

Audience Media Marketing 69

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. They are not.

Advertising 105

Advertising Entertainment Audience Ad Tech 105

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Marketing 107

Marketing Brand Awareness ROI MarTech 107

More About Advertising

NOVEMBER 12, 2023

The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year between April and June 2022 – 2023. first appeared on More About Advertising.

Marketing 56

Marketing Advertising Media 56

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. YouTube TV is a streaming television service provided by YouTube, a subsidiary of Google.

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. “We’re seeing a significant shift in priorities toward growth.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

Martech Series

JANUARY 8, 2023

Introducing FLOM the Un-Social network messenger, this new rival network to traditional social media platforms, is here to revolutionize the way people connect online. Marketing Technology News: Apostle Launches New Marketing Category to Help Organizations Grow. But FLOM isn’t just about making money.

Communications 88

Communications MarTech Audience Media 88

Martech Series

NOVEMBER 14, 2022

Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same percentage (23%) often buy things they see advertised. The event features keynotes from these industry leaders: Domenic DiMeglio , Chief Marketing Officer, Paramount Streaming.

Electronics 80

Electronics Entertainment MarTech Advertising 80

MNTN

APRIL 19, 2024

A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming. That’s why taking an audience-first approach to your marketing strategy is essential to achieving success with your ad campaigns.

Ad Inventory 98

Ad Inventory Audience Advertising Media 98

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

Electronics 98

Electronics Marketing Machine Learning Media 98

Martech

SEPTEMBER 11, 2023

Marketers need the big picture when it comes to customer experiences. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment. As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers.

Food 140

Food MarTech Marketing 140

Martech Series

NOVEMBER 18, 2022

Parks Associates’ recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. .

Machine Learning 85

Machine Learning Entertainment Communications MarTech 85

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 109

Marketing Conversion Rate Audience MarTech 109

Martech Series

JULY 21, 2022

Commerce-as-a Service eliminates heavy upfront costs allowing customers to continue the shift to frictionless commerce. The transformation to Spryker’s composable architecture combined with Pivotree’s new Commerce-as-a-Service offering which removes traditional cost barriers will become a game-changer in the market.

Marketing 94

Marketing MarTech Ad Tech Agency 94

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech Series

JANUARY 12, 2023

Jay Popovich, Adam Bai, and Karen Strauss Join Glimpse— a Self-Serve Tool for Marketers, Communicators, and Creators to Uncover Human Sentiment Rapidly. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Marketing Technology News: The Role Of Influencers Within Social Commerce.

Public Relations 81

Public Relations MarTech Communications Marketing 81

VideoWeek

MARCH 7, 2024

But as the space matures, we’re also seeing companies emerge which are targeting new types of demand which have been inaccessible to traditional TV – some of which are very sizeable. Wurl meanwhile is targeting a different bucket of performance marketing spend. For a lot of these companies, CTV is a new market for them.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Martech Series

SEPTEMBER 23, 2022

Survey data also reveals Brits won’t spend more than £20 on streaming platforms per month, but appetite for ad-supported services is on the rise. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.

ROI 95

ROI MarTech Advertising Audience 95

MNTN

FEBRUARY 29, 2024

A new report from Ampere Analysis has revealed that streaming is expected to take the crown from traditional pay TV in terms of revenue — and possibly as soon as fall of 2024. Streaming now reaches a whopping 83% of households, as compared to cable’s 64%. And it looks like this year we will see yet another power shift.

Fashion 98

Fashion Retail Advertising Marketing 98