Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing 140

Marketing Audience Machine Learning Public Relations 140

Martech Series

DECEMBER 1, 2022

Precisely , the global leader in data integrity, announced it is working with Amazon Web Services (AWS) on its AWS Mainframe Modernization service. This includes mainframe systems – which are notoriously challenging to integrate effectively,” said Steven Hinzmann, Manager of Application Development at AAA Life Insurance.

MarTech 81

MarTech Marketing 81

Martech Series

JUNE 24, 2022

Launches Creative Marketplace of premium ad templates and components, for 10x faster responsive display campaign development. ResponsiveAds, the leading fluid design and creative management platform for publishing and advertising industries, launched its new Creative Marketplace with several key technology and service partners.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps. I did my own research on web analytics and Google Analytics. Q: You developed Stacktus during your time at Janus?

MarTech 85

MarTech Finance Marketing Communications 85

Martech Series

AUGUST 23, 2022

Glassbox , a leading provider of digital experience analytics for web and mobile applications, announced that it is now live on the AWS Marketplace, a digital catalog customers can use to find, buy, deploy and manage third-party software solutions. Director, Business Development at DigiCert.

MarTech 78

MarTech Marketing 78

Martech Series

AUGUST 18, 2022

Software developer Friday Innovation, LLC is taking on the $3B worldwide website builder market. Its software as a service (SaaS) platform offers everything needed in one monthly payment, making it easy to create a website, with no hidden costs. Friday was developed to compete with the best on the market.

eCommerce 86

eCommerce SEO MarTech Marketing 86

Martech Series

JUNE 16, 2022

Quantiphi, an award-winning AI-first digital engineering company, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. Our team is dedicated to helping companies achieve their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”.

MarTech 73

MarTech Audience Marketing Media 73

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Conversion 106

Conversion Audience MarTech Marketing 106

Martech Series

JULY 7, 2022

FeaturedCustomers, the world’s only customer reference platform for B2B business software and services, helps potential B2B buyers research and discover business software and services through vendor-validated customer reference content such as customer testimonials, success stories, case studies, and customer videos. SiteSpect, Inc.

A/B Testing 91

A/B Testing Marketing Conversion Rate MarTech 91

Martech Series

NOVEMBER 3, 2022

has been growing exponentially since its inception, expanding globally into Europe, Asia and South America on a mission to offer convenient online testing, provide a secure testing environment, and provide exceptional customer service to administrators and test taking candidates around the world. Based in the United States, ExamRoom.AI

Communications 92

Communications Education MarTech Conversion 92

Martech Series

NOVEMBER 29, 2022

a leader in Next-Gen Security Information and Event Management (SIEM) and Extended Detection and Response (XDR), announced at AWS re:Invent 2022 that it is supporting Amazon Security Lake from Amazon Web Services (AWS). Securonix, Inc., Securonix, Inc.,

MarTech 91

MarTech Marketing 91

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. But they often don’t even care whether their company might need this product or service. But they are more likely to churn because they no longer need your services or have a limited budget.

Manufacturing 117

Manufacturing Marketing Communications ROI 117

Martech Series

NOVEMBER 30, 2022

Granulate, an Intel Company and developer of autonomous, continuous workload optimization solutions, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 76

Advertising Marketing MarTech Audience 76

Martech Series

SEPTEMBER 20, 2022

Buildkite, an industry-leading CI/CD platform used by the likes of Shopify, Venmo, Wayfair and Pinterest, today strengthens its ties with Amazon Web Services (AWS) by launching on the AWS Marketplace. According to a recent study, 59% of developers deal with flaky tests on a daily, weekly, or monthly basis.

MarTech 67

MarTech Marketing 67

Martech Series

FEBRUARY 3, 2023

Also, replacing the UA with User-Agent Client Hints will have direct implications for the Advertising and the Browser and Analytics industries. User Agent The User Agent is a software that facilitates the interaction between the end user and the web content. Let’s see why this is the case. Windows, macOS, etc).

MarTech 90

MarTech Advertising Marketing Media 90

Martech Series

JULY 14, 2022

Unique among Marketing Cloud partners, Search Discovery also offers integrated services across data strategy, data engineering, business intelligence, analytics, optimization, and digital marketing. Marketing Technology News: Rarify and BitGo Partner to Provide Investors With NFT Analytics and Help Them Gain an Edge.

Marketing 52

Marketing MarTech 52

Martech Series

SEPTEMBER 16, 2022

Fastbase Inc, one of the leading web analytics and data providers in the world, has released the following shareholder update: HEMED Holdings. It is in talks to recruit additional software developers to build out Trustfeed.com. is being developed further and over the course of the last year has additional features.

MarTech 81

MarTech Media Marketing Advertising 81

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. Mobile app advertisers specialize in promoting products or services within mobile applications, leveraging these platforms’ unique features and user engagement levels.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Martech Series

JANUARY 18, 2023

Constellation Platform to new markets and open up new unique solutions to service Global 2000 corporations, institutional investors, the public sector, and the media. Marketing Technology News: Samba TV and MiQ Reach Multi-year Commercial Agreement The launch partners below will focus on introducing the Blackbird.AI

Media 85

Media MarTech Marketing Conversion 85

Martech

JANUARY 9, 2023

Vendors continue to expand training programs, as well as add-on professional services, to improve platform use. Online communities — for both customers and developers — are also increasingly important to strengthen platform support, advocacy and market penetration. Predictive analytics. Account-based marketing.

Marketing 121

Marketing Machine Learning MarTech Media 121

Martech Series

JULY 26, 2022

The Company will establish a digital collection platform for FGA, and co-release a limited number of FGA’s NFT products, offering services including but not limited to web hosting, digital marketing and content delivery. Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

Information Technology 93

Information Technology MarTech Media Marketing 93

Martech Series

AUGUST 31, 2022

NVIDIA Metropolis nurtures a rich ecosystem and offers powerful developer tools to supercharge vision AI applications that are designed to make the world’s most important spaces and operations safer and more efficient. Marketing Technology News: Liveplex Launches Web 3.0 Ecosystem for Loyalty and Rewards.

MarTech 72

MarTech Marketing 72

Clearcode

NOVEMBER 6, 2023

The end of third-party cookies in web browsers and the focus on using first-party data for advertising is a key force that’s driving interest in retail media. The main challenge for retailers when building a retail media network is finding a software development partner that has experience in AdTech development.

Retail 90

Retail Media Advertising Manufacturing 90

Monetize More

JANUARY 16, 2023

With technology advancing rapidly, it’s not surprising that bots have become such a prevalent force on the web. This includes tasks such as harvesting content, scraping data, capture analytics, etc. They’re often the culprit behind distributed denial of service (DDoS) attacks. Get your free guide on Types of Bad Bots here.

SEO 98

SEO Machine Learning Ad network Audience 98

Martech Series

NOVEMBER 2, 2022

First fully integrated Web3 platform to provide a streamlined experience for smart contract developers by combining development tools with observability and infrastructure. Tenderly Web3 Gateway is a fast, reliable, and easy-to-scale node solution that enables Web3 developers to handle read-heavy workloads with consistent data.

MarTech 82

MarTech Marketing 82

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. At CabinetM we define martech broadly. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

MarTech 115

MarTech Conversion Marketing Audience 115

Martech Series

NOVEMBER 1, 2022

ShortTok , an early-stage software company developing automated visual storytelling technologies, announces today that it has secured a financing commitment from Info Edge Ventures, subject to regulatory approvals. ShortTok is headquartered in New York with our technical team in Austin, and is establishing an office in Hyderabad, India.

Finance 87

Finance Machine Learning MarTech Education 87

Martech

JANUARY 10, 2023

Pre-analysis that considers budget constraints, timeline expectations and organizational capabilities helps teams avoid investing in the wrong products or services and create leaner stacks in the long run. In the 1970s, larger organizations such as IBM and Microsoft began utilizing APIs as an access point for their products and services.

MarTech 110

MarTech ROI Healthcare Finance 110

Martech Series

NOVEMBER 28, 2022

Qlik Cloud Customers Can Enhance Cloud Analytics on AWS, Databricks or Snowflake Through Real-Time Data Delivery and Transformations for Order-to-Cash, Financial Analytics and Inventory Management. Qlik’s SAP Accelerators on Qlik Cloud Data Integration are now available for Databricks and Snowflake.

Machine Learning 52

Machine Learning MarTech Marketing 52

Martech

JANUARY 2, 2024

Compare this open-source arrangement to proprietary software, where the code behind the product is the intellectual property of the organization that develops it. Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. Active Community.

MarTech 70

MarTech Marketing Cookies Audience 70

Martech Series

NOVEMBER 9, 2022

Multiweb applications bridge Web 2.0 BlockSpaces, a Web3 infrastructure platform, announced the release of its first multiweb application (mApp), designed to bridge Web3 protocols with Web 2.0-based In 2023, the company will launch low-code integration tools that let developers build their own multiweb applications within minutes.

Finance 71

Finance MarTech Marketing 71

Martech Series

JULY 1, 2022

NielsenIQ and GfK SE, two leaders in global information services, today announced a definitive agreement through which the companies plan to combine, creating new capabilities in the consumer and retail measurement industry. Marketing Technology News: GoDaddy Introduces Web Hosting Plus to its Lineup of Products.

Retail 91

Retail MarTech Marketing 91

Martech Series

JULY 11, 2022

Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. With Core Web Vitals playing such an important role in a brand’s digital success, Contentsquare set out to analyse the performance of the UK’s most popular retail websites. Ocado ranked #26 on the Fast 100 list. “In

Retail 89

Retail eCommerce Fashion SEO 89

Martech Series

JUNE 17, 2022

Namecheap , the world’s second-largest domain registrar and a global web services company, today officially introduces Relate by Namecheap, a new suite of online tools to make it easier for small businesses to succeed and grow in the digital space.

Media 78

Media MarTech Marketing 78

Martech

JUNE 27, 2022

AI Marketing, as shown in these examples, leverages technology to collect data, develop customer insights, anticipate next best actions, and make automated decisions about marketing efforts. Determining who the best buyer is for your product or service is clearly a marketing function. Which ones buy which products or services?

Machine Learning 125

Machine Learning Marketing Agency Entertainment 125

Buyer Advertising

JUNE 2, 2021

She’ll spend her internship assisting our Digital Media Solutions & Analytics team and looks forward to learning the ins and outs of Facebook Advertising and Google Search Engine Marketing. Meet Julia : Julia is an upcoming senior at The Newhouse School of Public Communications at Syracuse University.

Communications 52

Communications Media Agency Marketing 52

Martech Series

NOVEMBER 18, 2022

You start with the keyword research, review the data and trends along with analytics. As a result, content strategists can develop blogs, articles, and other types of content to engage and connect with users using more relevance. AI assists strategists in developing trending content that is based on data rather than intuition.

Marketing 120

Marketing Machine Learning SEO Real Estate 120