Martech Series

FEBRUARY 28, 2023

The new offering targets data practitioners and non-technical users such as in marketing, sales, and revenue operations teams to build data pipelines within minutes. In addition, data analysts and data engineers benefit from increased productivity and rapid development.

MarTech 66

MarTech Marketing Data Management Platform 66

Martech Series

AUGUST 26, 2022

Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary Wuhan SendCloud Technology Co., Founded in 2011, Aurora Mobile is a leading provider of customer engagement and marketing technology services in China.

Finance 83

Finance MarTech Marketing 83

Martech Series

OCTOBER 25, 2022

GoodData , a leader in data and analytics infrastructure, announced the general availability of GoodData Cloud on Amazon Web Services (AWS), the next-generation cloud analytics platform focused on ease of adoption, API-first design, and integration with the modern data stack.

MarTech 81

MarTech Marketing 81

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Martech Series

AUGUST 4, 2022

Security aspects such as ADAS, connected vehicles, and service-based functionality are all increasing the demand for our capabilities,” said Diego Tartara , Chief Technology Officer at Globant. Mobile Customer Engagement: Design personalized marketing content, engaging digital experiences, and real-time data analysis.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Martech Series

NOVEMBER 3, 2022

World’s largest professional services organization inks a strategic master reseller agreement to expand relationship with creator of hyper-expansive enterprise AI platform to enable rapid discovery and management of audio, video and other unstructured data sources.

Machine Learning 75

Machine Learning Media MarTech Marketing 75

Martech Series

JUNE 14, 2022

Services and Support Partner of the Year – Group Elite. Verint also announced the winners of the Engage 2022 Integration Challenge where partners showcased their creativity and development skills by building innovative integrations with Verint solutions to improve customer engagement. Partner of the Year – Five9.

MarTech 91

MarTech Marketing 91

Martech Series

NOVEMBER 28, 2022

Qlik Cloud Customers Can Enhance Cloud Analytics on AWS, Databricks or Snowflake Through Real-Time Data Delivery and Transformations for Order-to-Cash, Financial Analytics and Inventory Management.

Machine Learning 52

Machine Learning MarTech Marketing 52

Martech

OCTOBER 13, 2021

Yes, both store customer data – as do data lakes, data warehouses, marketing automation, email engines, personalization tools, web content managers, and a host of other systems. Each of those is designed for a specific purpose and stores customer data in a way that fits that purpose. .

Retargeting 105

Retargeting eCommerce MarTech Marketing 105

InMobi

MAY 5, 2022

May 2018: The General Data Protection Regulation takes effect in the European Union. Mobile app developers provide willing consumers with access to their content in exchange for the opportunity to present those consumers with a reasonable number of sponsor messages. April 2021: iOS 14.5 Why Addressability Matters Consumers now spend 4.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Martech Series

NOVEMBER 2, 2022

the leader in enterprise data intelligence, announced it has raised $123 million in a Series E financing led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures, with participation from new investor, Databricks Ventures. billion amid the volatile late-stage software-as-a-service (SaaS) growth equity market. Alation Inc.,

Finance 96

Finance MarTech Marketing ROI 96

Ad Ops Hero

OCTOBER 2, 2023

AI is now a board-level priority Last year, AI consisted of point solutions and niche applications that used ML to predict behaviors, find patterns, and spot anomalies in carefully curated data sets. With a pre-trained model, you can bring it into HR, finance, IT, customer service—all of us are touched by it.”

Finance 91

Finance Marketing Conversion 91

Martech

JANUARY 3, 2022

Many companies have as many internally developed applications as off-the-shelf software. Scott refers to all marketers as “marketing technologists”, which belies his personal journey to marketing from software and web development.). The Modellers are professionals who make data accessible and useful.

Marketing 117

Marketing MarTech Machine Learning ROI 117

Martech

JULY 23, 2021

Lake Lanier Islands: Location for Summer Camp. Here, however, I’ve heard that things break, APIs don’t work, there’s no customer service at weekends and deadlines for projects are impossible anyway.”. Looking to take control of your data? We have a little bit of a rap for being like the bad cops. Click here to download!

Communications 115

Communications MarTech Marketing Conversion 115

Clearcode

APRIL 7, 2022

Various solutions to this problem have emerged, with data clean rooms being one of the main ones. In this blog post, we explain what data clean rooms are, how they work, the pros and cons of them, and why some brands are building their own. What Is a Data Clean Room? How Does a Data Clean Room Work?

Cookies 97

Cookies Ad Targeting Retail Audience 97

Martech Series

NOVEMBER 8, 2022

-New cloud service unifies batch and stream processing in a single stack to accelerate market transition to real-time analytics. Disruptive on-demand pricing model unveiled to eliminate exploding cloud bills – $99 per TB of data ingested, all transformation data pipelines free. Fresher data leads to better decisions.

MarTech 77

MarTech Marketing Data Management Platform 77

Martech Series

FEBRUARY 2, 2023

Many business leaders and investors think that having access to customer data can provide them an unassailable competitive edge. More customers means you have more data and you need to collect the data. Most of the time, this assumption is incorrect, and individuals typically greatly underestimate the benefit that data provides.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

SEPTEMBER 15, 2021

He cited an IDC Technologies prediction that there could be over 500 million digital apps and services deployed using cloud native approaches by 2023. As any marketer can tell on a daily basis, the amount of data out there is proliferating. Of course, as discussed in the other Day 1 keynote, the data isn’t always perfect.

MarTech 98

MarTech Machine Learning Marketing 98

Martech

OCTOBER 27, 2023

CDPs are especially useful when organizations cannot implement their own cloud-native customer data store and can more easily implement a commercial off-the-shelf solution, or “packaged” CDP, that helps them realize the benefits of cloud technologies by managing and decisioning on its customer data. Activating the customer data.

MarTech 117

MarTech Machine Learning Conversion Marketing 117

Martech Series

OCTOBER 3, 2022

Machine learning services built on Databricks ‘ Lakehouse Platform provide expedited value to clients to solve their big data problems. “At NLP Logix we say that “Data Science is a Team Sport”, Matt Berseth, Co-Founder and Chief Information Officer.

Machine Learning 90

Machine Learning Non-Profit MarTech Marketing 90

Martech

FEBRUARY 10, 2022

At Real Story Group, we see this debate getting revisited for marketing tech stacks, particularly for customer data platforms (CDPs). Some have great vertical depth, reaching back into the enterprise to perform upstream data processing or extending forward to the engagement tier to provide real-time interaction. So let’s dig in.

MarTech 91

MarTech Machine Learning Marketing Audience 91

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Product overview.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Martech

OCTOBER 12, 2023

Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? What is customer data debt?

MarTech 121

MarTech Communications Marketing Media 121

VideoWeek

OCTOBER 20, 2023

1 will invest over €1 billion in content next year across its linear networks and streaming service Joyn, according to CEO Bert Habets. and trained on M6’s data around its products and offerings. The streaming service also added 8.76 But that is why we are pivoting so much on building Joyn and our other digital assets.

Ad Tech 52

Ad Tech Media Agency Retail 52

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. They know exactly what’s happening right now in the SaaS space and are outstanding at analyzing trends to find actionable data. So how do you become strategic and versatile? Educate yourself.

SEO 119

SEO Education Marketing Non-Profit 119

Single Grain

MAY 5, 2023

To achieve its goal, it teamed up with IgnitionOne to create an integrated approach toward a multichannel marketing campaign hinging on first-party data. 6) Vets Now – How Short-form Video Ads Generated Over 1,200 Virtual Consultations Vets Now, a UK-based veterinary service, offers out-of-hours care for pets across the country.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JULY 21, 2020

SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. B2B or B2C?:

Finance 94

Finance SEO Shipping Marketing 94