Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Entertainment 97

Entertainment ROI Agency Retail 97

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Food 92

Food Cookies Pop-Up ROI 92

Digiday

MAY 1, 2024

The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective methods of demonstrating ROI, especially when investing in video.

Video Ads 89

Video Ads ROI Impressions Conversion 89

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 59

Video Ads Ad Inventory Mobile Ads Cookies 59

The Ad Tech Blog

JUNE 17, 2024

When users become emotionally fatigued, they are less likely to engage with the ads, leading to lower CTRs and higher CPCs. This, in turn, affects the overall return on investment (ROI) of the campaign. Moreover, ad fatigue can damage brand perception. How can I detect ad fatigue?

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

AdvertiseMint

DECEMBER 21, 2024

Key Takeaways Brands will utilize AI-powered tools for crafting personalized and interactive TikTok ads. Enhanced analytics will offer improved ROI tracking and optimization opportunities. Short-Form Video Dominance Short-form video ads will continue to be a dominant force on TikTok.

Advertising 52

Advertising ROI Entertainment Video Ads 52

PubMatic

APRIL 10, 2025

The IABs new placement standards aim to address this challenge by offering a clearer framework for how online video is categorized, bought, and sold. The key updates include: video.plcmt : The IAB has fully adopted video.plcmt as the standard attribute for describing where a video ad will be displayed within a publishers content.

Video Ads 59

Video Ads Viewability ROI Advertising 59

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Martech

FEBRUARY 13, 2025

Some use cases, such as Content: Image/video ideation (6.1%) and Content: Lead scoring and distribution (3.2%), have seen initial adoption but were eventually abandoned, possibly due to challenges in ROI realization, integration complexity or shifting priorities. Ads: Brand safety (17.9%). Ads: Video ads creation (12.5%).

Marketing 140

Marketing MarTech Education ROI 140

Kevel

JULY 19, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Single Grain

APRIL 23, 2025

There are many ways to do this, but dynamic video ads can engage accounts and deliver personalized messages that resonate with your audience. This article explores how dynamic video ads are revolutionizing ABM messaging and driving unprecedented engagement. As you use Karrot.ai

Video Ads 52

Video Ads Conversion Rate Conversion ROI 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. adults spend 62 minutes per day watching digital videos.

Video Ads 52

Video Ads Advertising Viewability Conversion 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! However, here are several common indicators for native ads: Engagement metrics (e.g.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

AdvertiseMint

JANUARY 12, 2025

From promoted posts that naturally appear in a users feed to display ads, which offer prominent placement, there are numerous ways to capture attention. Image ads allow you to present a single image to Reddit users. Video ads allow you to display videos to targeted Reddit users.

Conversion 52

Conversion Conversion Rate ROI Brand Awareness 52

illumin

JANUARY 14, 2025

With third-party cookies phasing out and consumer preferences shifting toward more privacy-conscious behaviors, agencies will rely on first-party data , contextual advertising, and advanced attribution models to track ROI. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

Advertising 101

Advertising Marketing Retail Agency 101

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads Viewability CPM 114

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

Martech Series

FEBRUARY 2, 2023

The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners. Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp As a performance-focused brand, LATAM measures ROI on every digital campaign.

Banner 98

Banner Video Ads CPM ROI 98

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Cutting Edge Video Tools: Video ads on LinkedIn? Digital video has proven itself to be a new revenue stream for buyers. Campaigns on LinkedIn are showing a 47% lift in ROI.”

Conversion 110

Conversion Marketing Video Ads ROI 110

Single Grain

FEBRUARY 25, 2025

Creative execution : Effective video ads need engaging, persuasive, and visually appealing content. Tracking and attribution : Measuring conversions and tracking performance on YouTube is more complex than with search ads. Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness.

Agency 52

Agency Video Ads Audience Search Advertising 52

Martech

AUGUST 13, 2021

Finding the optimal ad length. Another gauge marketers should consider when executing video ads is the length of the ad, and how those ads perform on different kinds of publishers. In Q2, 30-second ads remained dominant, according to the report, accounting for 87% of all video ads. “30-second

Impressions 133

Impressions Video Ads ROI Conversion 133

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Cookies 63

Cookies ROI Retail Agency 63

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 23 JUN Webinar | 2 p.m.

Cookies 63

Cookies Pop-Up ROI Retail 63

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. TrueList ) 72% of U.S.

Advertising 102

Advertising Click Through Rate Display Advertising Video Ads 102

Martech

DECEMBER 26, 2024

Dig deeper: QR code alternative introduces shoppable video ad tool Diversifying channels to reduce brand safety risk Marketers are understandably concerned about brand safety on digital channels. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Healthcare 126

Healthcare Audience Marketing Media 126

VideoWeek

JULY 18, 2024

Back in April, IAB forecast digital video to surpass linear TV in US ad spend this year. Alternative currencies are also gaining traction, according to the report, with 28 percent of TV/video buyers now transacting on alternative currencies.

Advertising 110

Advertising ROI Video Ads Media 110

Martech Series

NOVEMBER 29, 2022

Attention data is the missing ingredient in advertisers’ quests to secure maximum ROI and we’re incredibly excited to be helping Publicis’ clients realise its potential. ”.

Display Advertising 98

Display Advertising ROI eCommerce Video Ads 98

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit Viewability CPM 40