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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. adults spend 62 minutes per day watching digital videos.

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

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Video Ad Servers vs Display Ad Servers: Use Both or One?

Monetize More

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. Video ad servers primarily facilitate the delivery of in-video ads.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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LATAM Airlines Reduces Cost Per User By 83% Thanks To Innovative Ad Technology

Martech Series

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners.

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How to Serve More Ads and Boost Your Revenue

Brid.tv

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. pre-roll , mid-roll , and post-roll ads).

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Roku Advertising in 2024: The Complete Guide for Marketers

MNTN

This form of CTV advertising gives you a few different options — namely static images and video ads — to connect with prospective customers and boost your brand awareness. Roku advertising leverages its users’ data and viewing habits to deliver targeted ads. How Does Roku Advertising Work?