Monetize More

OCTOBER 4, 2022

Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. They can also be put into an article’s body text to increase visibility.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. on average.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Implementing Remarketing Code Here are a few key considerations: You should add the remarketing tag to every page of your website through Google Tag Manager or by hardcoding it into your site.

Conversion 52

Conversion ROI Audience Cookies 52

InMobi

DECEMBER 13, 2019

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Everything is performance.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 26, 2016

It's fast becoming one of the most popular advertising channels among marketers due to: Higher engagement: Data from DG Media Mind shows the average click-through-rate (CTR) for in-stream video ads was 1.11 percent -- much higher than mobile banner ads with a CTR of 0.88

Video Ads 52

Video Ads Conversion Rate Click Through Rate Retail 52

AdvertiseMint

NOVEMBER 3, 2023

From Amazon PPC ads to basic search engine ads, the variety is vast. Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). Effective PPC management ensures that every penny spent on a PPC ad results in maximum profit. Display Ads: Visual banners on websites.

SEO 40

SEO Click Through Rate CPM ROI 40

InMobi

AUGUST 19, 2019

If possible, definitely use video ads. Our research has shown that video ads are highly effective at capturing attention, and have click-through rates that are, on average, much higher than what’s typically observed for either banners or native ads.

Click Through Rate 52

Click Through Rate Mobile Ads Impressions Video Ads 52

MNTN

FEBRUARY 6, 2024

Your ads will now start appearing on the OTT platform(s) to your target audience. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. They are usually longer than pre-roll ads and can range from 30 seconds to a few minutes.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 23, 2023

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Paid advertising is a powerful solution that can deliver up to 200% ROI. An experienced PPC consultant ensures a higher ROI from a lower cost per lead. In pay-per-click marketing , keywords matter more. Enter PPC consulting.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 1, 2023

Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 13 Reasons Why Native Advertising Works Native ads is a powerful strategy that any business – and it’s ideal for all industries – can add to its existing campaign for better ROI.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 10, 2023

By automatically adjusting bids to prioritize higher-value conversions, this ads strategy helps allocate budget more effectively. It ensures that resources are allocated towards conversions that contribute the most value to the business, optimizing return on investment (ROI).

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

AUGUST 13, 2019

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Product Display Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 13, 2019

Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. They discovered the following: 87% use video in their marketing strategy. 83% of marketers claimed to have gotten a good ROI from video. Click here to download it for free right now!

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Click here to download it for free right now! Let’s get started!

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. Clicks : The number of times users clicked on your ad. That’s right.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen. Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

NOVEMBER 14, 2023

Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since: 94% of all Facebook ad spend happens on mobile. To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages.

Ad network 98

Ad network Conversion CPC CPM 98