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Getting back to basics: Marketing ROI

Martech

One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. Click-through rates in general have gone down as marketers have increased their spend on this type of advertising. “The The post Getting back to basics: Marketing ROI appeared first on MarTech.

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New Study Provides Concrete Data on the Success of Interstitial Ads

Ad Monsters

In this day in age, it is growing more and more difficult to rely on banner ads. With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. According to Statista , the video ad revenue worldwide in 2023 is $176.63

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

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Best Gaming Ad Networks [2023]

Monetize More

AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads. Click here to find out how you can sign up for Google AdMob with MonetizeMore. It primarily displays video, banner, and interstitial ads.

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Remarketing Lists for Search Ads: The Tactical Guide to RLSA

AdvertiseMint

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Implementing Remarketing Code Here are a few key considerations: You should add the remarketing tag to every page of your website through Google Tag Manager or by hardcoding it into your site.

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Nextech AR Positions for Next Level of Growth in Web 3.0

Martech Series

With a 3D model, clients can interact with the product to see every detail with a 3D model: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click through rate and a 90% reduction in product photography costs.