Rewarded Video Ads for Websites
Playwire
JULY 24, 2022
Playwire is introducing a brand new ad unit: web rewarded video ads. These are large-format, overlay-style video ads that reward the user for watching a video ad. Key Points.
rewarded-video-ad-units 
Rewarded Video Ads – How Game Developers make Millions From It
Monetize More
OCTOBER 6, 2022
What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work?
Video Ads 
52
52 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Best Ad Placements for Game Sites
Monetize More
MAY 25, 2023
As gaming sites and apps continue to flourish, strategic ad placements have become an essential component of monetization strategies. By optimizing ad placements, game developers and publishers can not only maximize their revenue potential but also ensure a seamless and engaging experience for their users.
Banner 80
80 
What are Rewarded Video Ads?
Playwire
JULY 4, 2022
Rewarded video ads are one of the most lucrative ad units publishers have available to them. Rewarded video ads have primarily been used by app developers in the past but is also very useful for desktop apps and, for the first time, is available for web publishers as well. Get a reward.
Video Ads 52
52 
Enhance Your Brand Experience in Mobile
Digital Turbine
SEPTEMBER 25, 2023
Capturing attention and engaging mobile users are paramount to getting the most out of your ad budget. In-app advertising offers the potential for elevated creative ad experiences and the ability to serve ads at opportune moments for consumers. enjoy ads where they can interact with the brand.
Video Ads 52
52 
An Outlook On Our Rewarded Video Growth
InMobi
APRIL 26, 2022
Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.
Banner 59
59 
MuxIP and Edge Video Form Partnership for the Launch of Watch2Earn Offering
Martech Series
AUGUST 11, 2022
Leading streaming technology provider and Web3 video network drive live channel monetization through innovative cryptocurrency incentive. The Edge platform’s workflow flexibility can quickly be added to any streaming video platform – smart TV, mobile app, or website. Viewers just don’t want to switch off.”.
MarTech 87
87 
A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6
Advertising 52
52 
A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6
Advertising 52
52 
How much ad revenue can apps generate?
Monetize More
JUNE 28, 2022
What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. Ad Unit Varieties.
CPM 52
52 
How to 10X Mobile Ad Viewability: Fix these mistakes NOW!
Monetize More
JUNE 6, 2023
In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. What is Mobile Ad Viewability, and How to Measure It?
Viewability 98
98 
SAP Boosts Brand Awareness Using Gumgum’s High Impact Ad Formats and VerityTM, GumGum’s Advanced Contextual Targeting Solution
Martech Series
SEPTEMBER 6, 2022
GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.
Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]
Monetize More
NOVEMBER 24, 2022
Does Mobile Ad Sizes really matter? This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads.
Mobile Ads 59
59 
AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret
Monetize More
OCTOBER 27, 2022
The BETA version is set to change how publishers monetize their websites and reap bigger profits from their ad revenue. Video ads are some of the most lucrative and highest-paying ads around, so any opportunity to monetize casual games with videos should be met with open arms by publishers. Start running game ads.
Non-Profit 52
52 
A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance
Ad Colony
JUNE 9, 2022
With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a user perspective. A carousel of images and videos on the offer page better allows users to understand the steps toward the free in-app currency. How Better User Experience Has Increased Our Publishers’ Revenue.
Audience 74
74 
The Ultimate Guide to In-App Advertising for Publishers
Brid.tv
DECEMBER 20, 2022
And are ads even the best monetization option for your app specifically? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Unity Ads 5. Marketplace 2.
Advertising 54
54 
Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]
Monetize More
SEPTEMBER 28, 2022
The top publishers are always looking for new ways to display their ads in order to increase revenue. However, more often than not, they forget that the number of ads directly impacts the user experience and they start to clutter the site with too many ads. What is Ad Density? What is Ad Clutter? Mobile Ad Density.
Mobile Ads 52
52 
A Guide on Video Ad Monetization to Increase Ad Revenue
Automatad Inc.
OCTOBER 26, 2023
Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?
Video Ads 52
52 
A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance
Digital Turbine
JUNE 9, 2022
With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a user perspective. A carousel of images and videos on the offer page better allows users to understand the steps toward the free in-app currency. How better user experience has increased our publishers’ revenue.
Audience 52
52 
Best Mobile Ad Formats for Display Advertising Campaigns
MobileAds
JANUARY 20, 2021
So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. On overall ad spending for interstitial is high.
In-Game Advertising: How to Monetize Game Sites & Apps?
Monetize More
MAY 23, 2023
But to truly reap the benefits of this strategy, publishers need to understand not only how in-game ads work but how best to implement them. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.
Advertising 89
89 
Top Ad Formats on SmartHub 2.0 That Make Advertising More Efficient
Smart-Hub
OCTOBER 5, 2022
When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In the meantime, we’ll tell you which ad formats are the hottest this year. In-Stream Video Ads: small video ads up to 30 seconds long.
Banner 40
40 
Top 7 Reasons Why Brands Should Advertise On Mobile Games
InMobi
AUGUST 2, 2021
As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes. 3) In-Game Ads Are Highly Effective For brands and agencies looking to drive strong results, mobile games are a great choice. 37% have bought something as a result of an in-game ad.
Advertising 52
52 
Most Popular Ad Formats and Sizes and their effectiveness on SmartHub
Smart-Hub
JULY 11, 2022
Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In-app video. What is mobile video advertising? What is mobile video advertising? Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.
Video Ads 40
40 
Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments
Martech Series
NOVEMBER 23, 2022
According to the In-Game Advertising (IGA): Global Market Report 2022 , video game usage has increased by 75% and demand for interactive games has also soared since the pandemic. Some examples of this include banners, interstitials, playable or rewarded videos.
Audience 90
90 
IronSource Merges with Gaming Software Giant Unity at $4.4 Billion Valuation
VideoWeek
JULY 13, 2022
Isreali ad tech company ironSource, founded in 2010, runs a suite of monetisation tools for mobile app developers – covering both advertising and in-app purchases. The company is particularly strong in mobile gaming, offering formats including reward video and rewarded interstitials – though it does work with non-gaming apps too.
A/B Testing 59
59 
Measuring the Attention of In-Game Ads with Lumen
Digital Turbine
JULY 26, 2022
What happens when the eyeballs are on the ad, though? Digital Turbine partnered with Lumen Research to examine ad effectiveness. First, Lumen’s research showed that an astonishing 98% of gamers viewed the Digital Turbine ad unit. The ad was shown to those who requested a clue to solve a puzzle in the game.
Banner 52
52 
Digital Advertising Guide
Adtelligent
JULY 19, 2022
There are several ways of organizing this process that includes various tools to help spread the ads through different channels. Each advertising channel is unique in its way of placing the ad, the type of goals it helps to achieve, the ad formats it supports, and the question of the pricing metrics it employs.
Advertising 98
98 
InMobi Wins Eleven Awards at MOB-EX Awards 2021
InMobi
NOVEMBER 3, 2021
Honoring mobile excellence for the ninth time this year, MOB-EX rewarded the most innovative and forward-thinking mobile marketers across Southeast Asia, South Asia, and Oceania. score, Lifebuoy evaluated the user behavior to tailor video communication on social distancing, handwashing, and overall COVID preparedness.
Video Ads 52
52 
The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less
VideoWeek
APRIL 26, 2024
In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.
Non-Profit 52
52 
Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV
Digital Remedy
OCTOBER 2, 2023
The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. Ad Revenue report findings, key sub-sectors, like automotive, are poised for local growth as we close out the year. One particularly effective method is the use of interactive ad formats. drop in the U.S.
Agency 105
105 
Creative Showcase: Nerf Elite 2.0 Eaglepoint
Digital Turbine
AUGUST 5, 2022
To fit all those in a 30-second gamified video was the biggest but not impossible challenge for the DT Creative Labs team. Together with Digital Turbine, Hasbro created a game inside the advertisement to go beyond the video ad limitations. The campaign results were also measured by the independent ad measurement company MOAT.
Mobile Ads 52
52 
What is an ad network?
AdvertiseMint
NOVEMBER 7, 2023
Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?
Ad network 40
40 
13 Best Game Monetization Models for Publishers
Monetize More
AUGUST 30, 2022
As an ad management partner, who’s helped countless game publishers globally, we break down the best tips that can help you scale your ad revenue while keeping your players happy at the same time. 1- Banner Ads. Banner ads are probably one of the most popular ad unit types in video games.
Banner 52
52 
How to Put Video Ads on Your Website in 6 Simple Steps
Brid.tv
AUGUST 19, 2022
Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.
Video Ads 70
70 
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Digiday
JANUARY 25, 2023
Meaning stunt or not, the move comes off as inauthentic, she added. “If you do a stunt, it should be fairly well calculated, what the potential risks and rewards are,” said Deb Gabor, founder and CEO of Sol Marketing, a brand strategy consultancy. Remember Pepsi’s ad with Kendall Jenner?)
Marketing 84
84 
Frontline Success Leader Beekeeper Lands $50 Million Series C
Martech Series
NOVEMBER 9, 2022
In turn, Beekeeper’s staff has grown to more than 200 team members across the United States and Europe and the company is continuing to hire. Beekeeper also added Craig Bumpus to the Board of Directors. Rapidly Adding Value with a New Product Suite. View Beekeeper’s Employee Onboarding product video.
The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK
VideoWeek
JUNE 24, 2022
In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. Top Stories. Magnite and LG Partner on Planning, Activation and Analytics.
Ad Tech 98
98 
Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Digiday
JULY 24, 2022
Time and again reports spotlight how often ad dollars end up anywhere but premium sites. In other words, these sites are in the business of ad arbitrage. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. Nothing new there. In the U.S.,
Clickbait 60
60 
Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023
Monetize More
APRIL 19, 2023
With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?
Answering Your Top Mobile App User Acquisition Questions
InMobi
MARCH 28, 2019
A: The monthly cost to advertise and promote a mobile app really depends on a number of factors, including your goals and benchmarks for your ad campaign. Are you aiming to just promote your app, or do you want your ad campaign to drive app downloads or get a particularly high value individual to download your app? What is your budget?
Non-Profit 52
52 
Six Trends and Best Practices for Travel Marketers in 2022
Basis
JUNE 24, 2022
How travel marketers can respond: Address traveler concerns head on by offering flexible booking and emphasizing this in your ad messaging. The largest lift came in membership through credit cards that offer travel rewards, indicating that loyalty program subscribers were content to simply accrue points they could use in the future.
Marketing 78
78 
Matching Retailers' Mobile Goals And Ad Formats
InMobi
MARCH 31, 2016
The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy. Let's start by busting the only too pervasive myth that the "best" ad format exists. Brands need not resort to a standalone video campaign though.
Retail 52
52 
‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Digiday
JANUARY 16, 2023
.” Unlike the TikTok gold rush, in which brands dashed to create a presence and be a first-mover on the short-form video app, the push for some brands to leave Twitter hasn’t been as momentous, even with the previously mentioned upheaval. head of social at VMLY&R. And Labunski isn’t wrong. Going organic on Mastodon.
Marketing 74
74 
Let's personalize your content