VideoWeek

MARCH 10, 2023

The Week in TV PSB Future is a Broadcast/Online Hybrid, Says EBU Tech Chief A mixture of broadcast and online technologies can futureproof public service media, European Broadcasting Union (EBU) tech chief Antonio Arcidiacono wrote in the EBU’s tech-i magazine this week.

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GDPR Ad Tech Media Finance 52

Digiday

OCTOBER 25, 2022

Instead, the results of its programmatic transparency study aren’t expected to be made public until next year. The investigation has also required the use of digital ledger technology from the Trustworthy Accountability Group (TAG), dubbed Trustnet , to track payments between relevant parties.

Ad Tech 73

Ad Tech Demand Side Platform Non-Profit Viewability 73

Brid.tv

JANUARY 19, 2023

While working together in unity to deliver video content on connected TV devices, acting as two pieces of the same puzzle, their functions vary. In addition, users can easily connect to OTT services through apps and OTT boxes, with any mobile device, smart TV, PC, console, and so on. FAQ What Is OTT? Launch a branded OTT app with Brid.TV

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Entertainment Advertising Audience Media 52

VideoWeek

FEBRUARY 16, 2024

Roku Warns of Future Challenges After Strong Q4 Roku shares fell 15 percent on Thursday, after the TV and streaming company warned that 2024 posed a “challenging” environment for media and entertainment spending. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences.

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VideoWeek

FEBRUARY 23, 2024

This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 Walmart Ramps Up Ads Business with $2.3

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Ad Tech Pop-Up Retail Media 52

VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products). Read on VideoWeek.

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Video Ads Retail Media Ad Tech 52

VideoWeek

OCTOBER 1, 2022

Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. National linear TV revenues meanwhile are expected to be down by 3.3

Agency 52

Agency Media Non-Profit Retail 52

Basis

JULY 19, 2022

Brands that have unwittingly placed advertisements on sites that peddle COVID-19 or abortion-related misinformation, for example, have reaped public backlash and wasted spend on placements that did more harm than good for brand reputation.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Digiday

JANUARY 11, 2023

I am excited [about TV]. It’s obvious where attention is going i.e. video, whether it’s short form TikTok to longer form [on] YouTube to streaming — the TV dollars are so freaking big. Traditional TV is still much, much bigger than CTV, but when Netflix and Apple and all these guys get involved, this is serious business.

Media 68

Media Audience Entertainment Advertising 68

VideoWeek

NOVEMBER 11, 2022

YouTube Shorts Arrives on YouTube TV. YouTube Shorts launched on YouTube TV this week, adapting the mobile-first format for the CTV app. The company unveiled the new design in a blog post, noting the “maximal” use of the wider space, incorporating comments, related tags and a colour-sampled blurred background. The Week in TV.

Media 52

Media Retargeting Non-Profit Entertainment 52

Clearcode

FEBRUARY 10, 2022

In the future, websites may be able to provide their own topics based on meta tags, headers, or JavaScript on their websites. In the future, publishers will likely be able to use meta tags, HTTP headers, or JavaScript code to help the classifier identify topics included on publishers’ web pages.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Digiday

AUGUST 31, 2022

Both BDG and Vice Media teased going public via a special-purpose acquisition company (SPAC) last year but whether they were dissuaded by BuzzFeed’s blunderous SPAC experience or simply couldn’t scrounge up enough investment to make the deals worth doing, both companies ended those talks. BDG – Vice Media. What we’ve heard.

Media 67

Media Non-Profit Food Healthcare 67

Single Grain

SEPTEMBER 8, 2020

1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Data from ClickFlow also supports this, showing that title tags that include the current year receive a 50-150% increased CTR. Want to grow your organic traffic by 20-100%?

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Click Through Rate SEO Clickbait Impressions 138

VideoWeek

SEPTEMBER 8, 2023

YouTube Pushes Further into TV While Fending Off TikTok As YouTube viewing on the big screen has grown over the past few years, the company has spotted an opportunity to compete for traditional TV budgets. The UK is the most mature SVOD market in Western Europe,” said Simon Murray, principal analyst at Digital TV Research.

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VideoWeek

JANUARY 27, 2023

Top Stories Salto Set to Close as France TV Pulls Out Salto, a joint streaming venture launched by French broadcasters TF1, M6, and France Télévisions in 2020, is set to close down after France Télévisions confirmed it is withdrawing from the business. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

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Ad Tech Media Ad Server Agency 59

VideoWeek

DECEMBER 22, 2022

The report speculated that the move could be designed to keep the ads division (which existed as Alphonso before being bought out by LG in 2021) within the company, as the terms of the acquisition gave Alphonso the option to take itself public. The Week in TV. Drew Barrymore Launches Pluto TV Ad Campaign. Pay Never” model.

Ad Tech 80

Ad Tech Agency Media Retail 80

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. CNN Streaming Service Could Violate DirecTV Deal DirecTV, a satellite TV provider, has warned Warner Bros.

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Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

MARCH 31, 2023

Top Stories Bertelsmann CEO Pauses Plans for TV Mega Mergers Thomas Rabe, CEO of European media giant Bertelsmann, told the Financial Times this week that he’s putting plans to create national TV giants via mergers between European broadcasters on hold. Returns for Second Season Technology TV series Lenovo Late Night I.T.

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Agency Entertainment Media Ad Tech 52

Smart-Hub

JANUARY 4, 2023

VAST tags: for great media advertising. VAST is usually used as a tag for video ad customization and is commonly talked about in the context of video ads, too. VAST tags work great for serving ads in interactive media, as well as greatly expanding your analytics capabilities. CTV (Connected TV).

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Banner Pop-Up Video Ads Ad Exchange 40

Ad Monsters

AUGUST 2, 2022

would send out the clothing orders, with these little hang tags that led to a subscription to Complex,” says Killion. “It As many organizations did, Complex adapted to the digital space and created an online publication which has progressed far beyond its original fruition.

Entertainment 86

Entertainment Audience eCommerce Fashion 86

Single Grain

JULY 22, 2021

With the ever-increasing demand for shopping in-app, Instagram rolls out e-commerce specific features like product tags, shoppable stickers, Instagram store, and in-app checkout that make it easy for both companies and consumers take advantage of Instagram shopping. 87% of people say influencers have inspired them to make a purchase.

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Communications Pop-Up Audience Media 131

Martech

NOVEMBER 30, 2023

We spoke about her journey from studying Library Science to asset management in TV and for big brands and enterprises. We took a lot of courses that assumed you’d be sitting at a reference desk, working with the public, or working in a school. Q: How did you get into marketing? A: So, primarily, I consider myself a DAM person.

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Audience MarTech Marketing Media 98

Single Grain

SEPTEMBER 22, 2020

Giveaways or contests are promotional campaigns that give the public a chance to win a prize. Traditionally, giveaways were hosted at physical stores, on TV shows, and in magazines and newspapers. Tag your friends. Ask users to like, comment, tag and share that post to help increase the virality of the post.

Media 141

Media Audience Conversion SEO 141

VideoWeek

AUGUST 19, 2022

Streaming viewing has overtaken cable in the US, according to Nielsen’s latest The Gauge report, a landmark moment in the growth of connected TV. percent of all TV viewing in the US according to Nielsen’s data, while cable makes up 34.3 The report also suggested a potential ad-supported tier on Apple TV Plus.

Media 52

Media Ad Tech Agency eCommerce 52

Digiday

MAY 3, 2023

The second marketer added: “I appreciate all the math [in the presentations] behind the reasons to work with” these media and connected TV platforms. If the company cannot find a buyer at its present $1 billion price tag in the next few weeks, Vice Media has taken the necessary steps to possibly file for bankruptcy.

Media 66

Media Non-Profit Advertising Display Advertising 66

Lemonads

SEPTEMBER 2, 2021

Comments, likes, and shares measure the engagement of the public with your content and this will help you rank better. Before you publish your video you have the opportunity to add tags. It doesn’t matter if the medium is TV, Radio or Social Media so Youtube is no exception. Normally that step is where you will make money.

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Affiliates Marketing Click Through Rate Audience 52

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. Advertisers would work with publishers and send them ad tags directly. Examples include display, social media and TV advertising.

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Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

OCTOBER 3, 2022

Publishers can use Brid.TV’s white-label OTT apps to build an ad-supported OTT app across various devices ( Android TV, Apple TV, Samsung & LG Smart TVs) and launch it within days. The platform supports VAST and VPAID ad tags , has a built-in paywall function , and even supports a donation-based system. can help you.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Digiday

OCTOBER 10, 2022

The New York Times’ in-house data science team built the publication’s own contextual classifications of content for ad targeting, which include the emotional tenor of a story, the topics of articles readers view and the motivations audiences feel after reading an article. Reach , a U.K.-based That’s where we want to get to.”

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Single Grain

JUNE 30, 2020

Today, voice over internet protocol (VoIP) services offer a low-cost and high-tech alternative to traditional public switched telephone network (PTSN) solutions. If you watched TV at all during the early 2000s, then Vonage may stir up some feelings of nostalgia for you. Get A Free Consultation. Vonage Highlights : * Website.

Communications 52

Communications Real Estate SEO Impressions 52

Brid.tv

SEPTEMBER 5, 2022

Some of the highlighted features and tools include ad waterfalling, podding, and skipping, support for instream and outstream video ads , VAST and IMA tag formats, and more. Flowplayer (Paid). Best Suited For Pricing Large media companies and small businesses. Pricing Overview. Brightcove doesn’t disclose its prices publicly.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Single Grain

JULY 5, 2023

What are some innovative methods for optimizing title tags to increase CTR and enhance rankings in 2023? What are good tags to include in a YouTube song cover video? Recommend some tags for a Pinterest post about interior design. TV and Radio Advertising Write a 200-word TV advertising script for my [niche] business.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

FEBRUARY 16, 2022

This method also helps build up excitement by publicizing the NFT drop date in advance. Don’t miss the chance of getting additional publicity for your digital artwork by adding your drops to the NFT Calendar. It is a blockchain platform built to create decentralized video and TV over the Internet. 5) Start a Thread on NFTs.

Marketing 52

Marketing SEO Education Audience 52

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. These advertisements can be seen on various platforms such as TV, radio, online, and in print media.

SEO 52

SEO Food Audience Media 52

Single Grain

OCTOBER 9, 2023

Different Group Types: Public, Closed and Secret 1) Public Anyone can see the group name, posts and members. Public groups also appear on searches and news feeds. If you’re using your Facebook group to promote your business, a public group is beneficial. New members can add themselves without admin approval.

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Conversion Food Audience Brand Awareness 98

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

JULY 29, 2022

In this week’s Week in Review: A busy week in earnings seasons shows the first signs of a slowdown in TV ad revenues, the WFA says the industry may be facing its worst ever talent crisis, and contextual tech company Seedtag raises $250 million. Broadcaster Earnings Show TV Ad Revenues Starting to Slow. The Week in TV.

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