VideoWeek

MARCH 10, 2023

The Week in TV PSB Future is a Broadcast/Online Hybrid, Says EBU Tech Chief A mixture of broadcast and online technologies can futureproof public service media, European Broadcasting Union (EBU) tech chief Antonio Arcidiacono wrote in the EBU’s tech-i magazine this week. The pilot will run for a minimum of six months.

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

DECEMBER 8, 2023

The Week in Tech Google Lets Brands Opt-Out of Search Partner Network on PMAX Google is introducing more controls for advertisers, according to Adweek , after Adalytics found the tech giant to be placing ads on pornographic and pirate websites via its ‘Search Partner Network’ (SPN). Premier League Fetches Record £6.7 billion deal.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Basis

JULY 19, 2022

For instance, people seeking information about abortions may choose to use search engines with reputations for privacy, such as DuckDuckGo and Startpage. And while CTV will come with a higher price tag leading up to Election Day—Basis’ Spring 2020 survey of political marketing organizations showed that eCPMs for CTV averaged 3.5X

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

AdvertiseMint

SEPTEMBER 26, 2023

Consistently analyze performance and progress: Track brand mentions/tags on social media, press, and other channels. These influential brands create and influence public perception in their respective fields. Utilize relevant hashtags in posts, so you appear in niche keyword searches. Stay agile and responsive in your market.

Audience 52

Audience Education Media Communications 52

Single Grain

SEPTEMBER 8, 2020

This is great news, as moving up just one spot in the organic search results can increase your click-through rate by 30.8%. . 1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Titles that contain questions have a 14.1%

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

JUNE 10, 2022

This public beta allows users to comment on various parts of the screen inside Campaigns and Forms in Marketing Hub, using a crosshairs tool to select items to comment on. Now, you can select certain properties or options inside of forms and campaigns and have a threaded conversation where you can tag another HubSpot user to discuss ideas.

Conversion 84

Conversion Media Marketing Communications 84

VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).

Video Ads 52

Video Ads Retail Media Ad Tech 52

Lemonads

NOVEMBER 19, 2020

SEO and Google Ads Courses We’ve broken down our picks for the best affiliate marketing courses into three categories, which are: SEO and Google Ads Social Media General Marketing We’ll start with SEO and Google Ads because search engines are the best way to reel in a higher number of visitors to your site at a low price. Cost: $9.99

Affiliates 52

Affiliates SEO Marketing Retargeting 52

Ad Rants

JULY 27, 2023

Search engine optimization (SEO) is a crucial aspect of digital marketing, and mastering tåhe art of SEO writing can help you rank higher on search engines. By following some SEO writing tips, you can create content that engages your audience and helps you achieve higher search engine rankings. billion searches daily.

SEO 180

SEO Audience Impressions Retail 180

InMobi

OCTOBER 19, 2012

It seems that Apple has implemented a new card style format for displaying search results returned by a new search engine and algorithm based on chomp.com technology which replaces the old list format of results. The addition of input type = "file" tagging is now available for web forms. needs to find a way to feature more apps.

Marketing 40

Marketing Ad network Cookies Advertising 40

Martech

FEBRUARY 1, 2024

From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023. Engage general counsel and possibly a diversity panel before taking AI solutions public. Swipe left for engagement Engagement also impacts social search results.

Media 138

Media Marketing Audience Machine Learning 138

VideoWeek

FEBRUARY 23, 2024

Chief executive Tag Warner told Campaign the move will make the Gay Times’ commercial offering more integrated, bringing it closer to its partners. Nestlé Pledges to Bump Up Marketing Spend in Search for Sales Volume Growth Nestlé reported 7.2 Sidekick will become part of Stagwell’s consultancy Allison.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Single Grain

MARCH 28, 2022

If people consistently click on your listing in the SERPs, Google will assume it is an excellent answer to the search term. Since every search engine's goal is to provide the searcher with the best answer to their question, they will rank you higher. Include the main keyword in the title tag and meta description.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Monetize More

DECEMBER 28, 2022

Tag management. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Each ads tag is validated to ensure they are virus-free and don’t have any covert SQL injections. Tag Management Solutions.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Lemonads

OCTOBER 6, 2020

So, if you want to drive increased sales from your native ad campaigns with 475% return on ad spend, place your content front and center on the world’s best sites to get 250% higher ad engagement and drive 3x higher brand awareness and purchase intent, TripleLift can do that for you and you can stop searching cause you’ve found your perfect fit!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Top Features: High-Quality Keywords – Find quality keywords that are easy to rank for along with the search volume.

SEO 98

SEO Click Through Rate Conversion CPC 98

Martech

NOVEMBER 30, 2023

We took a lot of courses that assumed you’d be sitting at a reference desk, working with the public, or working in a school. And if you have different audiences looking for that same asset, they can have different metadata schemas that apply to how they’re searching. They’re looking for different things but they want that same asset.

Audience 93

Audience MarTech Marketing Media 93

Single Grain

JULY 21, 2021

driving sales at a target CPA) while increasing their reach and conversion value beyond traditional keyword-based search campaigns. Traditionally, local Google Ads campaigns were based on search queries such as “Joe’s Pizza,” “best pizza Los Angeles” or “best pizza 90017.”. Trend #5: Conversion Modeling via Consent Mode.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

MARCH 13, 2020

Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to your pages or picking relevant keywords. Google My Business plays an important role in dictating local search traffic. Every month, there are over: 5 billion searches on Google for restaurants.

SEO 124

SEO Shipping Audience Click Through Rate 124

Single Grain

JUNE 17, 2021

For example, say that someone is browsing your website but they cannot turn on their device's speaker to listen to your video (maybe they're on public transportation and don't have headphones). Video transcripts can also bring in more customers as they create crawlable text content for search engines. 4) Use Helpful Plugins.

SEO 119

SEO Pop-Up Media GDPR 119

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. 11 Ways to Optimize Your Podcasts to Show Up in Organic Search. Let’s begin!

SEO 98

SEO Real Estate Audience Pop-Up 98

Single Grain

SEPTEMBER 15, 2020

Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Consider these stats: 68% of online experiences begin with a search engine. 53% of all website traffic comes from organic search. Less than 1% of the most popular keywords are responsible for over 60% of all searches.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. It’s intangible.

Marketing 108

Marketing Machine Learning Public Relations Brand Awareness 108

Single Grain

JANUARY 10, 2024

Although both methodologies aim to boost website traffic and increase visibility on search engines, they operate in distinctly different ways and offer unique advantages. Work With Us Introduction to SEO vs PPC In digital marketing, two strategies frequently dominate the conversation: Search Engine Optimization and Pay-Per-Click advertising.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

DECEMBER 30, 2019

Search engine optimization (SEO) is digital marketing technique that is constantly changing. SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.

SEO 139

SEO Pop-Up Conversion Marketing 139

Basis

JANUARY 3, 2024

With so much product recommendation content out there these days, we can’t be the only ones adding “Reddit” at the end of our searches (à la “best vacuum cleaner reddit”) in search of honest recommendations and reviews. When you’re online looking for crowdsourced recommendations from passionate people, where and how do you look?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Single Grain

MARCH 1, 2023

With five plans to choose from, you can probably find one that gives you everything you need, whether that’s one user, one alert and 80 searches on the Basic plan, or 30 users, 50 alerts and unlimited searches on the Enterprise plan. 1) Start With a Keyword First, pick a keyword you would like to base your content on.

SEO 52

SEO Media Marketing Fashion 52

Single Grain

NOVEMBER 27, 2019

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. This results in much more accurate search results. is broken down via syntax analysis into individual parts such as: Who tag = pronoun.

Machine Learning 87

Machine Learning SEO Conversion Marketing 87

Single Grain

MAY 2, 2022

Working with a technical SEO agency can transform an underperforming website (one that may have even followed every Google guideline to a T) into an organic search engine powerhouse. to find and fix any performance issues so that Google and other search engines can easily index the site. 3) Search Engine People.

SEO 52

SEO Agency Conversion Rate Conversion 52

AdvertiseMint

JULY 13, 2023

So, focus on topics that resonate with the general public and your specific audience. To find trends and challenges, check the Discover or Search tab. There are no restrictions on the number of tags you can include in a TikTok post caption. Find relevant figures in a single publication in the Creator Tools section or Analytics.

Audience 52

Audience Media Social Advertising Agency 52

Brid.tv

NOVEMBER 11, 2022

But why is a private hosting solution superior to a public one for businesses? Private video hosting entails uploading and storing videos on a secure online platform that will protect them from the public eye and video search engines. And how do you choose the best platform? What Is Private Video Hosting?

Header Bidding 78

Header Bidding Communications Video Ads Ad network 78

VideoWeek

DECEMBER 22, 2022

The report speculated that the move could be designed to keep the ads division (which existed as Alphonso before being bought out by LG in 2021) within the company, as the terms of the acquisition gave Alphonso the option to take itself public. This would mean LG taking the equity but losing out on future profits.

Ad Tech 80

Ad Tech Agency Media Retail 80

Single Grain

APRIL 17, 2020

Whether or not your organic traffic has dipped, optimizing your meta tags can be a quick and easy way to bring more visitors to your page — as you can see in the following examples. Updating meta tags is a great way to get the best possible value out of your existing content, but it’s not the only strategy available to you.

SEO 145

SEO Audience Impressions Marketing 145

Single Grain

MAY 25, 2021

Dive Deeper: * B2B SEO: How to Rank Your Business Website Higher in Search * SEO Strategy for Startups: How to Win in 2021 * 10 Effective SEO Techniques to Drive Organic Traffic in 2021. People were searching for the keyword “ZenDesk alternative” on Google, rather than clicking on the ZenDesk site. Got a stand-out brand personality?

SEO 98

SEO Food Marketing Media 98

Single Grain

JULY 22, 2021

With the ever-increasing demand for shopping in-app, Instagram rolls out e-commerce specific features like product tags, shoppable stickers, Instagram store, and in-app checkout that make it easy for both companies and consumers take advantage of Instagram shopping. 87% of people say influencers have inspired them to make a purchase.

Communications 131

Communications Pop-Up Audience Media 131

Single Grain

JULY 3, 2019

The search engine’s goal is to provide users with the best possible results and there’s no doubt that some users prefer the “known quantity” of a brand website than the potential risk of an unknown competitor. However, simply jumping to optimize branded search terms might not be the best strategy for your specific situation.

SEO 91

SEO Real Estate Banner Finance 91

Single Grain

JANUARY 18, 2024

❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions. This improves searchability and helps your video appear in relevant searches. Remember : Your headline and description are not just information for your viewers, but also crucial tools for YouTube’s search and recommendation algorithms.

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52