VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics.

Retail 52

Retail Media Cookies Agency 52

Single Grain

FEBRUARY 20, 2023

Since launching in 2014, ClickFunnels has divided opinions like few other marketing platforms. On the one hand, advocates praise the all-in-one marketing platform as the perfect solution for creating fully optimized, automated sales and marketing funnels capable of generating maximum revenue with minimal effort.

Pop-Up 52

Pop-Up eCommerce A/B Testing Marketing 52

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. While AI can certainly deliver efficiencies in social marketing, there are considerations to maintain trust with your audience.

Media 138

Media Marketing Audience Machine Learning 138

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

NOVEMBER 13, 2023

Whether it’s Morning Brew, The Motley Fool, Axios, or E-Marketer, newsletters are popping up all around us. In this article, we’ll dive deep into what top-performing marketers can learn from a newsletter business model. They keep subscribers informed and engaged with fresh content, making them an attractive marketing tool.

Marketing 52

Marketing Pop-Up Audience Advertising 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Single Grain

APRIL 8, 2020

Some people watching your video with the sound turned on won’t be able to follow along properly if English is not their first language, some people are deaf or hard of hearing, and others mute their devices when watching video in public places, like on the bus or metro. Retargeting 101: Why It’s Essential for Any Marketing Funnel. *

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” Get the daily newsletter digital marketers rely on. It’s intangible.

Marketing 108

Marketing Machine Learning Public Relations Brand Awareness 108

Single Grain

MARCH 13, 2020

Think: “silk flowers” and “content marketing.” Another term for this is geotargeting , which is defined as “a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them.” SEO Keyword Research Made Easy in 2020.

SEO 124

SEO Shipping Audience Click Through Rate 124

VideoWeek

MARCH 31, 2023

S4 Capital has spent heavily to acquire a wide portfolio of businesses with a focus on digital marketing and advertising. “We have momentum going into 2023 and are cautiously optimistic, despite the slowdown of growth in our major addressable markets,” said Sorrell in a statement.

Agency 52

Agency Entertainment Media Ad Tech 52

VideoWeek

JANUARY 27, 2023

Justice Department Aims to Split Google’s Ad Tech Business in Antitrust Filing The US Justice Department (DOJ) and eight US states are suing Google over its anti-competitive practices in the advertising market. “I’ve been a fan of Great Big Story for many years,” said Gabriel Jagger, founder of Whynow.

Ad Tech 59

Ad Tech Media Ad Server Agency 59

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

SEO 98

SEO Click Through Rate Conversion CPC 98

Single Grain

JULY 3, 2019

Here are some examples: Single Grain marketing. With Google’s focus on brands, companies are now responsible for including both of these keyword groups (branded keywords & SEO keywords) in their marketing plans. The Content Marketer’s Guide to Keyword Research. 2) Building Brand Recognition with Other Types of Marketing.

SEO 91

SEO Real Estate Banner Finance 91

Single Grain

MAY 8, 2023

With so many public and private universities, colleges face a lot of competition. billion this year, making this a very profitable market. Since 87% of students rely on a college’s website to research their options , using SEO to boost visibility in the SERPs is a vital part of any education marketing strategy. After all, 42.8%

Education 111

Education SEO CPC Conversion 111

Single Grain

AUGUST 19, 2021

Imagine that you are a grocery e-commerce store owner and you want to increase your market share in major countries, including the United States, Russia, India, China, Canada, Brazil, Australia, etc. Multilingual content marketing. Hreflang tag implementation. Competitor analysis. User experience optimization. for Germany.

SEO 98

SEO Audience Conversion Pop-Up 98

Single Grain

NOVEMBER 20, 2020

Book My Free SEO/Marketing Consultation . Content Marketing. An SEO agency applies a proper mix of different marketing strategies, such as: Content marketing. Content Marketer. How to Choose the Best Digital Marketing Agency for Your Business. TABLE OF CONTENTS: What Are SEO Agencies? Keyword Research.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

JANUARY 16, 2023

Get My Free SEO Marketing Plan . Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. More than 60% of digital marketers agree that link building is the most difficult element of SEO. Mobile marketing will reach $57 billion by 2030.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

AUGUST 12, 2021

It’s enough to strike fear into even the most experienced of marketers and bloggers. A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation. Pinpoint which past content marketing pieces have performed best.

SEO 145

SEO Conversion Conversion Rate Marketing 145

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. Book My Free Marketing Consultation . No large company is able to succeed if they aren't able to penetrate the local markets.

SEO 98

SEO Conversion Education Audience 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

APRIL 28, 2023

In today’s digital age, creating video content has become an essential part of any successful online marketing strategy. To truly reap the benefits of video marketing, you need to implement effective video SEO. HubSpot discovered that 31% of marketers add video to their websites to improve SEO.

SEO 98

SEO Audience Entertainment Marketing 98

Single Grain

JUNE 26, 2023

The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing. Consumer Marketing: The second aspect is targeted at consumers. Work With Us What Is Franchise Advertising?

SEO 52

SEO Food Audience Media 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JANUARY 30, 2023

In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. Why Is ChatGPT a Powerful Tool for Marketers? Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 59

Marketing SEO Food Pop-Up 59

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145