Remove publications tag internet
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Ad Fraud Detection in the AI era

The Ad Tech Blog

The Trustworthy Accountability Group (TAG) is one such organization committed to improving the digital advertising ecosystem, offering certification programs that encourage adherence to high standards of fraud prevention. Trustworthy Accountability Group (TAG) – Dedicated to improving the digital advertising ecosystem.

GDPR 130
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A1 Group Partners with LotusFlare to Launch New Digital Service

Martech Series

LotusFlare , the provider of a cloud-native digital commerce and monetization service for communications and media service providers, announced it has partnered with A1 Group (A1 TAG), a European provider of digital services and communication solutions, to launch re:do, a new stand-alone digital network service brand.

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The Complete Guide to Facebook

AdvertiseMint

We have simplified the process below: Go to Facebook: Open your internet browser and type www.facebook.com or download the app. Click the buttons below the box to add photos or videos, tag friends, add a feeling or activity, or check in to a location. Read on to know all you need to master the platform.

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The latest AI-powered martech tools

Martech

The video analysis tool lets users automatically tag animals, people, objects, and brands in lengthy videos. Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. Instoried ’s Cathie.ai is an AI-based video generation and analysis tool.

MarTech 110
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Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)

Spoton Digital Media

The free tool has been available to the public since 2005. Google Analytics 4 was created for modern web use, where people navigate the internet through a variety of devices and apps, not just desktop versions of websites. Related: The 8 Essential Marketing Assets Every Brand Needs What About Google Tag Manager?

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Snow Falls on Microsoft-Activision Blizzard Deal

InMobi

With a hefty $69 billion price tag (based on the publisher’s net cash value), the acquisition would have been the largest in history. The CMA shared further insight into their ruling in a public Twitter thread , stating, “Cloud gaming needs a free, competitive market to drive innovation and choice.

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ZenPrivata Launches Privacy Observatory 2.0 – Privacy as a Service Platform

Martech Series

An August 2022 PWC survey of 722 executives across public and private companies in sectors including industrial products, consumer markets, financial services, technology, media and telecom, health industries and energy found that fully 40 percent cite cyber as their number-one business risk. The Conti ransomware gang already has stolen $2.7

GDPR 87