VideoWeek

JANUARY 29, 2024

Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. It also launched two FAST channels in the US last year: 4 Adventure and 4 Emergency.

eCommerce 105

eCommerce Marketing Advertising 105

Ad Monsters

JANUARY 30, 2024

Critics have called out generative AI’s spread of misinformation and data privacy concerns for quite some time. In the case of the NYT lawsuit, OpenAI released a public statement saying that using publicly available internet materials is fair use. This technology is evolving much faster than regulation can control.

GDPR 105

GDPR Ad Ops Pop-Up Audience 105

Ad Monsters

FEBRUARY 8, 2024

Launching Latimer: AI for Everyone AdMonsters: What prompted you to launch Latimer? Launching Latimer: AI for Everyone AdMonsters: What prompted you to launch Latimer? AdMonsters: So your entrepreneurial instincts kicked in and you launched Latimer to fix it? AdMonsters: Building an LLM is no easy feat.

Healthcare 118

Healthcare Machine Learning Audience Agency 118

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Tech firms will roll out more reliable and tested capabilities over the next year. That’s great and exciting. They’ll admit that.

Manufacturing 120

Manufacturing MarTech Marketing 120

VideoWeek

OCTOBER 13, 2023

In this week’s Week in Review: ARD and ZDF launch an interesting take of PSB cooperation, Google vows to fight a breakup of its ads business, and Publicis’ hot streak continues. The two say they plan to develop their joint efforts further, working together on a shared login system and streaming player technology.

Retail 97

Retail Media Agency Ad Tech 97

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

MarTech 102

MarTech Conversion Rate Conversion Marketing 102

Digiday

FEBRUARY 20, 2023

When Tom Matthiesen’s employer, Inven Global, laid off most of its staff in July 2022, the longtime esports writer wasn’t sure that his style of in-depth esports journalism would have a place at any of the remaining endemic publications in the space. “I I could see that their coverage was diluted with a bunch of other stuff,” he said.

Media 67

Media Audience Ad Inventory Marketing 67

Digiday

JULY 4, 2023

With iOS 17 — which expands to public beta in July before the official launch in September — Apple will start automatically removing link trackers from URLs sent via Message and Mail as well as from links in Safari Private Browsing. Summer’s here, but July could bring extra clouds for marketers.

Marketing 69

Marketing Media Audience 69

Martech

FEBRUARY 28, 2023

She recently launched the Agile Marketing Navigator , an in-depth guide to implementing agile within marketing foundations. I saw such a night-and-day difference that I was sold on this: I’ve got to get out of traditional project management stuff and get into agile. We’re also going to be launching a partner program.

Public Relations 92

Public Relations Communications MarTech Agency 92

Ad Monsters

MARCH 8, 2023

Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Fox in Two Can Play That Game.

Ad Tech 98

Ad Tech Machine Learning Audience Advertising 98

VideoWeek

OCTOBER 27, 2022

To that end, Amazon announced the addition of video formats to its Sponsored Display product, as well as the expansion of the public beta programme for its Video Builder, enabling advertisers to create assets in under 10 minutes. Find out after the bell. Prime opportunities. billion on UEFA Champions League rights.

Video Ads 111

Video Ads Retail Audience Advertising 111

Martech

FEBRUARY 16, 2022

Example of a Public Live event. Image provided by Public. It was a need that grew as we realized that delivering our content to relevant members was going to create the most value for both us and our user base,” said Katie Perry, Public’s VP of Marketing. A personalized customer engagement approach.

Education 89

Education Marketing Conversion MarTech 89

Martech Series

NOVEMBER 23, 2022

El Financiero Bloomberg TV has announced the launch of a direct-to-consumer app that allows users to stream the network’s premium news programming and licensed Bloomberg content throughout Latin America and the United States. The app is open to the public and 100% free. ” added Marra. . ” added Marra.

Finance 88

Finance eCommerce Audience MarTech 88

Digiday

MARCH 9, 2023

Sports Illustrated has launched a dedicated esports vertical, aptly named Esports Illustrated. Esports Illustrated soft launched in November to cover the League of Legends World Championship, but it is officially coming out of the shadows for a hard launch today. Anthony Gaud.

Media 60

Media Entertainment Audience Communications 60

Martech Series

JUNE 8, 2022

Nominations now open for first ever out-of-home people’s choice award, deadline to submit June 30. As the world opens, ad budgets increase and out-of-home continues its fast growth trajectory this is the perfect time to recognize the best in DOOH excellence and innovation,” said Barry Frey, President & CEO of DPAA. “We

Ad Tech 92

Ad Tech MarTech Agency Media 92

Ad Monsters

FEBRUARY 23, 2024

The founders created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. The founders created the nonprofit BOMESI to support Black-owned media businesses and educate the public on their importance. Some picked up new hobbies to pass the time.

Media 72

Media Education Audience SEO 72

TechCrunch Ads

MAY 24, 2022

Late yesterday, the researcher in question, Zach Edwards, tweeted the findings of his audit — saying he had found DDG’s mobile browsers do not block advertising requests made by Microsoft scripts on non-Microsoft web properties. (NB: iOS + Android proof: pic.twitter.com/u3Q30KIs7e. — ??????? — ???????

Cookies 128

Cookies Advertising Ad Targeting Marketing 128

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Safety guardrails ensure apps respond with accurate, appropriate information, filtering out unwanted language and insuring references are made only to credible sources. WriteSonic has launched an AI-powered content generation platform.

MarTech 84

MarTech Conversion Media Audience 84

VideoWeek

MARCH 15, 2024

BBC News Goes FAST in the US BBC News is launching as a free ad-supported streaming TV (FAST) Channel in the US. In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My

Media 52

Media Agency Audience Non-Profit 52

Martech

NOVEMBER 21, 2023

Einstein is the most successful… pic.twitter.com/1RXoc9ekeo — Marc Benioff (@Benioff) November 20, 2023 Salesforce is looking to bolster its AI SME bench following September’s launch of the Einstein 1 Platform. Send me your cv directly to ceo@salesforce.com. Why we care. To call the move a surprise is putting it mildly.

Non-Profit 106

Non-Profit MarTech Communications Marketing 106

MNTN

JANUARY 13, 2023

To help drive those subscription numbers up, this year will also see Netflix launch an “Extra Members” feature that will charge subscribers for the ability to share passwords. Currently in its testing phase and without a launch date, the online shop offers merchandise from Disney brands, including Star Wars, Pixar, and Marvel.

Food 98

Food Advertising Marketing 98

Digiday

MARCH 12, 2023

Nowadays, there’s a lot being asked of public relations agencies. Out of the agency’s 100-person, full-time staff, 25 are now pure marketing people, per Parkinson. Out of the agency’s 100-person, full-time staff, 25 are now pure marketing people, per Parkinson. “You have to have an agency that covers all of that now.”

Agency 67

Agency Media Public Relations Communications 67

Digiday

JULY 25, 2022

Take TruthDAO — a non-partisan news publication founded in November 2021 that its founders hope will eventually be monetized with a DAO funding model. Another DAO-based publication, PubDAO, launched in October 2021, as an off-shoot of Web3-focused publication Decrypt. Read WTF DAOs are here ). The early players.

Media 67

Media Audience Advertising Agency 67

Martech Series

MARCH 6, 2023

Earlier this month, ScaleWith launched its SellWith software as a service (SaaS) on Salesforce AppExchange, enabling Sales Cloud customers to increase their revenue by improving new business win rates and preserving pricing while achieving social impact commitments at no additional cost.

Marketing 75

Marketing Machine Learning Healthcare Communications 75

Martech Series

FEBRUARY 23, 2023

Based on deep-learning models, Agora’s AI Noise Suppression solves these poor audio experiences by recognizing human speech and analyzing the audio feed, filtering out any background noises and enabling a crystal-clear audio output. The technology is easy to integrate and enabling AI Noise Suppression only takes a few lines of code.

Electronics 85

Electronics Communications Education MarTech 85

Digiday

MAY 17, 2023

Today, Brian “FaZe Rug” Awadis has become the latest industry leader to join the fray with the launch of 1UP Candy, a DTC candy business with a focus on the Gen-Z livestreaming audience. In the world of CPG, where a lot of the burn comes from is when you go right out of the doors into brick-and-mortar,” Weiss said. “We

Finance 63

Finance Audience Media Marketing 63

Digiday

FEBRUARY 20, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify At the beginning of February, advertising agency Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S.,

Ad Server 66

Ad Server Audience Conversion Agency 66

Digiday

JULY 12, 2022

I'll put out a Tweet later today with the usual "looking for a job" message, but before that, I wanted to share some thoughts. I'll put out a Tweet later today with the usual "looking for a job" message, but before that, I wanted to share some thoughts. “But I have no idea what [that] will look like. .

Media 81

Media Non-Profit Audience Impressions 81

Martech

JUNE 10, 2022

In part as a response to the unpredictable and complicated rollout of state privacy regulations, IAB Tech Lab has opened up its Global Privacy Platform (GPP) for public comment. specification to public comment. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding.

Media 103

Media Viewability Ad Exchange Impressions 103

VideoWeek

JANUARY 16, 2024

The sports streaming service has reportedly upped its offer for the 2024-29 cycle, according to French publication RMC Sport, following a tense series of negotiations for the top-flight football league. Canal+ and beIN, which held the remaining TV rights, launched a joint bid.

Marketing 59

Marketing Media 59

Martech Series

DECEMBER 14, 2022

Smaller creators are also locked out of the market due to the overhead involved. Smaller creators are also locked out of the market due to the overhead involved. Spaceport , a Web3 licensing protocol that allows seamless monetization of intellectual property, today announced $3.6

Agency 85

Agency MarTech Marketing Media 85

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. Get MarTech!

MarTech 84

MarTech Advertising Audience Marketing 84

Martech Series

NOVEMBER 13, 2022

BylineBuddy, the first SaaS solution designed to streamline the process of creating and publishing premium-quality contributed articles at scale, announced its launch at the Poynter Institute’s Bowtie Ball, the industry’s largest annual celebration of journalistic excellence.

Healthcare 78

Healthcare MarTech Education Communications 78

Paleo AdTech

JULY 28, 2022

Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in March 2000 – one short year after its launch – at a unicorn valuation of $1.4 At first, it was simply a website that collected names and a promise of product launch “in six to eight months.”

Ad Tech 98

Ad Tech Marketing Advertising 98

Paleo AdTech

DECEMBER 10, 2023

Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in March 2000 – one short year after its launch – at a unicorn valuation of $1.4 At first, it was simply a website that collected names and a promise of product launch “in six to eight months.”

Ad Tech 52

Ad Tech Marketing Advertising 52

Martech Series

JANUARY 4, 2023

The proceeds of this round will be used to launch the Caden platform and further build out the team in New York City. Caden is reinventing personal data gathering, measurement, and addressability via an ethically built platform that puts consumers first by compensating them for their data and empowering them to control it.

Healthcare 92

Healthcare MarTech Marketing Advertising 92

Martech

OCTOBER 11, 2023

This is especially crucial as AI models are moving towards licensed content, making public web scraping less viable. With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. This shift means potential customers have less incentive to click through to your website.

SEO 126

SEO Brand Awareness MarTech Conversion 126