Martech Series

OCTOBER 28, 2022

The Enterprise Security Tech Cyber Influencer Top 10 List recognized Williams for his contributions to the Application Security community that empower security and development teams to get secure code moving. “It is an honor to be named a Top 10 Cyber Influencer by Enterprise Security Tech.

Healthcare 85

Healthcare Finance Cookies MarTech 85

Martech

JUNE 13, 2022

Honest and transparent communication topped the list, followed by responsible use of customer data, treating customers as people – not as numbers, and resolving issues and communicating proactively. The good news for marketers is that people favor businesses over most other institutions. How to earn it. Used with permission.

Communications 105

Communications MarTech Marketing Audience 105

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. billion.

MarTech 80

MarTech Education Marketing Agency 80

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Customers can tell the difference. Chris Wood, Editor.

Marketing 127

Marketing Cookies Machine Learning MarTech 127

Fuel Lines

APRIL 12, 2017

We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage. Andy Polansky , CEO of global public relations firm Weber Shandwick.

Media 274

Media Communications Public Relations Conversion 274

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. You don’t have to imagine.

Marketing 86

Marketing Audience Education ROI 86

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Martech

FEBRUARY 28, 2024

If not, they risk ceding the narrative and attention to competitors, influencers and online publications. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing? They must provide real value in the right place at the right time. What is business casual?”

Retail 107

Retail Marketing Fashion Audience 107

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

Martech

JULY 22, 2022

Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel. When Reels are posted to a public profile, they may be eligible and recommended for more people to see. Get the daily newsletter digital marketers rely on.

Media 112

Media Audience Conversion MarTech 112

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1.

Marketing 128

Marketing Agency MarTech Media 128

Martech Series

FEBRUARY 22, 2023

The suite introduces the industry’s first Identity Protection Score service for European and Australian consumers that analyzes personal data breach history to determine how much of their sensitive data is available online, what their personal risk level is, and what corrective steps are needed to better protect their identity.

Finance 81

Finance MarTech Marketing Media 81

Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Does it work?

Marketing 145

Marketing Education MarTech Audience 145

Digiday

JANUARY 19, 2023

News flash: it’s not just advertisers that are enamored with TikTok. News publishers want in on it too. The Wall Street Journal, The Washington Post, Sky News to name a few. These are just some of the names on an ever-growing list of news publishers producing content on TikTok. Then there’s The Daily Wire.

Audience 89

Audience Pop-Up Entertainment Conversion 89

Martech Series

OCTOBER 3, 2022

– Sense of duty to protect others cited amongst the top reasons 77% of respondents entered Incident Response (IR). As cyberattacks threaten essential services to our daily needs, incident responders in these industries are faced with more pressure to defend the digital front line.

Manufacturing 81

Manufacturing Food MarTech Marketing 81

Digiday

APRIL 19, 2023

The platform’s user base has often been cited by marketers as too small, while the app took a beating, advertising-wise, after Apple’s App Tracking Transparency (ATT) came into effect. While Snap’s program is positive news, it doesn’t bode well for smaller creators, who are still building up their followings.

Advertising 84

Advertising Entertainment Audience Media 84

Martech

SEPTEMBER 17, 2021

Good morning, Marketers, MarTech is still buzzing. Amid the busy schedule, I saw trusted sources I’ve interviewed for stories, and also was introduced to commanding new voices in the space. But as a judge, Brinker is uniquely qualified in the marketing technology field. Register free and tap into MarTech here. Read more here.

MarTech 108

MarTech Marketing Media Advertising 108

VideoWeek

MARCH 28, 2024

Top Stories Sony Launches FAST Channels Across Europe Sony Pictures Entertainment, Sony’s media and production arm, announced this week it is launching 54 free ad-supported streaming TV (FAST) channels across Europe, on FAST platforms including LG Channels, Samsung TV Plus, and TiVo+.

Entertainment 52

Entertainment Media Ad Tech Agency 52

Martech Series

JUNE 28, 2022

In recent months, public technology company valuations have been slashed and growth at all costs is no longer being rewarded. Founded in 2013, Front is upending two of the largest and most deeply entrenched markets in SaaS: email and customer support software. This round values Front at $1.7 in 2021, the smallest share since 2016.

Finance 82

Finance Communications ROI MarTech 82

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. See if you agree with the pundits in Chatter below.

Shipping 119

Shipping ROI MarTech Retail 119

VideoWeek

MARCH 17, 2023

Top Stories Streaming Growth Helps Cover TV Ad Downturn for RTL Group European broadcasting group RTL Group released its full year financial results this year, reporting 8.8 percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 percent drop in TV advertising revenues. percent year-on-year.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Martech

MARCH 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. Dig deeper: What are the top skills you need for digital marketing?

MarTech 96

MarTech Education Marketing 96

Fuel Lines

JANUARY 9, 2014

We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage. Andy Polansky , CEO of global public relations firm Weber Shandwick. Andy Polansky , CEO of global public relations firm Weber Shandwick. Brands no longer ignore social media.

Communications 272

Communications Media Public Relations Conversion 272

VideoWeek

APRIL 19, 2024

Top Stories Netflix’s Ad Tier Grew by Two Thirds in Q1, but Scale Remains an Issue Netflix said its ad membership grew by 65 percent quarter-on-quarter in Q1 this year, following two quarters of similarly high growth, as it continues to scale its ad offering. This would include streaming service Paramount+.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Sora works similarly to the various text-to-image products which are currently available.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. The outlook suggests Alibaba, Alphabet, Amazon, ByteDance and Meta will yield a combined market share of 51.9 Ad spend is projected to grow 4.4

Media 52

Media Retail GDPR Agency 52

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Retail Fashion Conversion 98

Digiday

JUNE 5, 2022

The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. Shareholders filed a class-action suit against Musk last Wednesday, arguing that Musk violated California corporate laws, including those regarding market manipulation. Carly Weihe.

Finance 61

Finance Media Entertainment Retail 61

Digiday

OCTOBER 12, 2022

The key hits: Publishers are struggling to collect new readers’ emails with traditional, unmalleable registration walls alone. Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site. Registrations without the wall.

Media 57

Media Pop-Up Audience Agency 57

VideoWeek

JANUARY 19, 2024

Top Stories Twitch Calls Time on Publisher Partnerships Amazon’s gaming-focussed live streaming platform Twitch has ended a number of major partnerships with publishers, with the partnerships failing to deliver as hoped for either party, Adweek reported this week. But as these deals have ended, they haven’t been renewed.

Non-Profit 52

Non-Profit Media Agency Audience 52

Digiday

APRIL 19, 2023

Strategies for in-quarter selling News podcasts are growing Insider experiments with AI in the newsroom, publishers are selling off pandemic-era acquired brands and more Strategies for in-quarter selling The key hits: Publishers are attempting to lock-in ad dollars this quarter after a bleak Q1. For The Independent’s svp of the U.S.,

Media 49

Media Finance Conversion Advertising 49

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

APRIL 26, 2024

Top Stories Warner Bros. Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Discovery Launches First-Party Data Platform Olli Warner Bros.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

JUNE 29, 2022

The key hits: Publishers are testing new pricing models in their commerce businesses, which enables them to be paid at different points during the consumer buying journey. The key hits: Publishers are testing new pricing models in their commerce businesses, which enables them to be paid at different points during the consumer buying journey.

Media 59

Media Affiliates CPC CPA 59

VideoWeek

SEPTEMBER 22, 2023

In this week’s Week in Review: Amazon announced new ads plans, FAST channels face Ofcom regulation in the UK, and Rupert Murdoch steps down as chairman of News Corp and Fox Corp. The proposed media bill would bring regulation of all on-demand streaming services more in line with those owned by UK public service broadcasters.

Media 52

Media Agency Advertising Machine Learning 52

Digiday

OCTOBER 10, 2022

A year after The Washington Post debuted a short newsletter (also available in audio form) called “The 7,” the publication is expanding the franchise with a podcast format this fall and a more specific, local version for people in the Washington, D.C, Maryland and Virginia area. “We It has almost 900,000 newsletter subscribers, O’Lear said.

Viewability 71

Viewability Ad Inventory Audience Entertainment 71

VideoWeek

JULY 8, 2022

In this week’s Week in Review: YouTube says its TikTok competitor is getting 30 billion daily views, HBO Max halts production of European originals, and Equativ makes a strategic investment in Nowtilus. Top Stories. YouTube’s Shorts Reaches 30 Billion Views Per Day. billion logged in users watching Shorts each month.

Ad Tech 98

Ad Tech eCommerce Media Agency 98