Clearcode

DECEMBER 6, 2022

Seller Defined Audiences (SDA) is a technical specification released by the IAB Tech Lab that allows publishers to monetize their audiences without needing to use a unique ID or reveal a user’s identity to advertisers. SDA is the first specification from the IAB Tech Lab’s Project Rearc initiative.

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Martech Series

OCTOBER 27, 2022

This partnership will enable advertisers in the region to benefit from seamless and immersive in-game advertising opportunities. Apex Gaming Network is a division of in-app mobile advertising leader Apex Mobile Media and Canada’s only gaming network that puts brands in premium game environments.

Media 93

Media MarTech Advertising Audience 93

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. But that’s about to change. A Disney spokesperson confirmed the ad spend shift discussions.

Ad Targeting 75

Ad Targeting Ad Server Geo targeting Ad Tech 75

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry. ”

Ad Tech 56

Ad Tech Finance Advertising Audience 56

InMobi

FEBRUARY 21, 2022

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. What's exciting for marketers today, though, is the sheer amount of intent data that's available online and the turnkey fashion with which marketers can apply intent data to improve advertising performance. How to Use Intent Data in B2B Programmatic Ad Campaigns.

Advertising 52

Advertising Retargeting Fashion Marketing 52

VideoWeek

JANUARY 26, 2024

Currently in beta testing, Marketplaces enables advertisers to integrate with demand-side platforms (DSPs) across CTV, display and mobile app, without the need for duplicate integrations to the same media owners. billion in Q3 2023, according to the latest Expenditure Report from the Advertising Association (AA) and WARC.

Media 52

Media Agency Entertainment Cookies 52

Digiday

MAY 2, 2023

This week’s Future of TV Briefing recaps Digiday’s five-part video series on the TV, streaming and video advertising business. Streaming’s disproportionate supply-demand dynamic When Horizon Media’s Michael O’Connor said in the second episode that the streaming ad supply exceeds advertiser demand, I was kind of taken aback.

Ad Tech 44

Ad Tech Demand Side Platform Audience Agency 44

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. Mobile devices are quickly becoming an inextricable extension of the modern consumer—and, in turn, a core pillar of relationship marketing. billion and 68.3%

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

Digiday

NOVEMBER 22, 2022

The number of advertisers buying CTV ads also increased year over year. Direct sales is ceding share to programmatic sales for CTV impressions. The third quarter of 2022 wasn’t a great period for the TV advertising business. But it wasn’t such a bad one for the connected TV advertising business.

Impressions 57

Impressions Demand Side Platform Advertising Entertainment 57

InMobi

SEPTEMBER 27, 2021

Data enrichment is a key pillar to help publishers make the most of their data across media monetization and beyond. It also remains to be seen if these cohorts would be available through an open programmatic exchange or just through private marketplace deals. which some advertisers are keen on buying.

Click Through Rate 52

Click Through Rate Impressions Conversion Advertising 52

VideoWeek

FEBRUARY 17, 2023

“More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” Disney Questions Nielsen Over Accuracy of Live Sports Ratings Disney Advertising has reportedly voiced concerns to Nielsen over the accuracy of its live sports ratings.

Viewability 52

Viewability Audience Media Ad Tech 52

Lemonads

AUGUST 25, 2021

Last year, the paid advertising industry generated almost 140 billion dollars in the US alone. In simple terms, Adbeat is a powerful tool that gives advertisers and affiliates the ability to see what competitors are doing in order to learn from their efforts. The way the platform works can be broken down into four simple pillars: 1.

Affiliates 52

Affiliates Ad network Rich Media Healthcare 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Ad Monsters

APRIL 9, 2024

The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. But how do you measure business outcomes to OOH advertising? BR : Yes it’s possible, and it’s something all DOOH firms do all the time.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

VideoWeek

JUNE 16, 2023

” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand’s business strategy.” For the time being, all of this inventory will be told directly via brand takeover packages, though Uber plans to begin selling via programmatic exchanges later this year.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

NOVEMBER 18, 2022

Rather than requiring a new endpoint, advertisers can use the new INSTAGRAM_EXPLORE_HOME placement option and see how ads perform on the Instagram Explore home page. Independent advertising network Hoopla Digital has launched a translation product that switches digital ad copy and subtitles from English into other languages.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

NOVEMBER 17, 2023

Top Stories OpenX Launches TV+ Supply-side platform OpenX this week announced the launch of TV+, a new initiative which it says seeks to combine the best of CTV and linear TV buying, offering a more transparent and trustworthy marketplace for advertisers. And secondly, OpenX will delineate TV-like CTV inventory (i.e,

Media 98

Media Cookies Affiliates Agency 98

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Affiliates 52

Martech Series

JULY 22, 2022

Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. Display advertising has matured through different stages. When it comes to advertising, you must choose the best for your brand. StackAdapt.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. PETs are designed to help companies protect user privacy while still enabling them to collect and use data for programmatic advertising. What Are Privacy-Enhancing Technologies (PETs)?

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Martech Series

OCTOBER 24, 2022

Spiny.ai (Spiny), an innovative content analytics, publisher intelligence, and advertising technology provider announced today that they had emerged from beta for a global product launch. We felt there was a need to develop a product that ties together all the core pillars of digital publishing – audience, editorial, and revenue.

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Should you follow the trend and start with native advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

DECEMBER 6, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2%

Marketing 145

Marketing SEO Conversion Audience 145