Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV?

Viewability 84

Viewability Conversion Rate Impressions Conversion 84

Martech Series

JUNE 6, 2022

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK.

Marketing 82

Marketing MarTech Audience Advertising 82

AdvertiseMint

NOVEMBER 15, 2023

The Definition of Connected TV Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. Connected TV Advertising Connected TV (CTV) advertising represents a shift in how brands connect with viewers.

Video Ads 40

Video Ads Audience Advertising Banner 40

Digital Remedy

SEPTEMBER 4, 2023

With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.

Audience 52

Audience Ad Targeting Conversion Marketing 52

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. Keeping advertisers hooked.

Advertising 96

Advertising Manufacturing Impressions Audience 96

MNTN

JANUARY 13, 2023

Over the last few years, CTV has been helping DTC brands reach new audiences at scale—one brand featured in the Adweek article even discovered that CTV boosted the performance of their branded weekly search revenue, which was up 30% since they launched on CTV in June of 2022. Connected TV in the News.

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

MNTN

OCTOBER 28, 2022

A new study from LG Ads Solutions found that 80% of consumers use ad-supported models of CTV. The survey also discovered that 30% of respondents said their household removed a paid CTV subscription in the last year, and 25% replaced it with a free, ad-supported service. Why not receive our CTV advertising report, right to your inbox?

Audience 98

Audience Advertising Marketing 98

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Digital Remedy

APRIL 27, 2022

There are hundreds of emerging direct-to-consumer (DTC) brands in every product category, so how can smaller brands stand out? Many small and startup companies are turning to OTT/CTV advertising as a performance channel to drive real-world actions. Treat OTT like an extension of social.

Advertising 52

Advertising Media Marketing 52

MNTN

OCTOBER 21, 2022

And for those streaming viewers who hang on to their mobile devices while watching Connected TV, 31% use that device to research or purchase products they see advertised and 33% say they bought a product after seeing it advertised on TV or a streaming service. Why not receive our CTV advertising report, right to your inbox?

Pop-Up 98

Pop-Up Advertising Audience Media 98

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Things like: What exactly is CTV? Why is this CTV advertising surge happening?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Martech

JULY 14, 2023

For instance, an advertiser can include a QR code, send a customer a text or connect them with more information about their product or brand. TV isn’t just for big-splash branding campaigns, or even just for targeted branding to smaller audiences — although the precision of CTV enables that, too. Expanded Shopify relationship.

MarTech 95

MarTech Audience Advertising Marketing 95

Brid.tv

SEPTEMBER 19, 2022

What’s the Difference Between Linear TV, OTT, CTV, and Cable TV? Linear TV vs. OTT Linear TV vs. CTV Linear TV vs. Cable TV Is Linear TV Obsolete Yet? Launch an OTT or CTV App With Brid.TV. This stands in contrast to OTT , which is delivered over the internet. Linear TV vs. OTT.

Audience 52

Audience Ad Inventory Fashion Video Ads 52

Digital Remedy

MAY 16, 2023

There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing method might just lead to more campaign losses than gains. How Do TV Insights Work?

Media 52

Media Audience Retargeting Performance Targeting 52

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? In the constantly evolving age of cord-cutting, CTV continues to grow at alarming rates. Some see sports as linear’s saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact.

Viewability 111

Viewability Electronics Retail Audience 111

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Two phrases you’ll often hear in the streaming TV advertising world are Connected TV (CTV) and OTT (Over-the-Top). See our OTT vs. CTV article for more details.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

AUGUST 23, 2023

That’s where OTT attribution comes into play. What Is OTT Attribution? OTT stands for Over-The-Top TV. OTT content is streamed over the internet, which may cause some confusion—isn’t Connected TV (CTV) also streamed over the internet? For a breakdown of CTV attribution specifically, that’s here.)

Fashion 52

Fashion Audience Brand Awareness Advertising 52

MNTN

SEPTEMBER 20, 2023

According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. What’s Causing CTV’s Rapid Growth? The CTV and Over-the-Top (OTT) video advertising market has been expanding.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Basis

NOVEMBER 14, 2022

Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed. Can CTV ads be targeted?

Advertising 88

Advertising Retargeting Finance Banner 88

Smart-Hub

FEBRUARY 12, 2024

Short product demonstrations, “how to” instructions, customer testimonials — this and other content can be created in the format of video ads, helping advertisers show their expertise and gain trust. This can be, for instance, virtual currency, extra life (in mobile games), or anything else app developers can offer within their product.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Brid.tv

SEPTEMBER 12, 2022

Are you looking to get started with CTV advertising ? If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising? How Does CTV Advertising Work? What Is CTV Advertising? Smart TVs are the best example of CTV. How Does CTV Advertising Work?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

MNTN

MARCH 6, 2024

Recently, Eric Hatzenbuhler, the Director of Performance Marketing at MNTN, joined SmartBrief to discuss how advertisers can stay ahead of the competition by including CTV in their marketing strategies. In 2024, eMarketer estimates over 234 million people in the US will consume CTV content.

Marketing 52

Marketing Audience Conversion ROI 52

Ad Monsters

DECEMBER 15, 2022

And finally, the great CTV migration and ventures into podcasting helped boost some ad spend. . From Dennis Colón, Founder and Head of Product & Strategy Media Division at Jiffy.ai Best Practices For Monetizing CTV Ad Pods. Consumers are shifting to connected TV (CTV) in droves, and CTV ad spend is skyrocketing in tandem.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Basis

NOVEMBER 18, 2022

One of the most popular ways to access this content is via connected TV (CTV) , which brings digital video and streaming content to big(ger) screens. With more and more people consuming content via CTV each year, it’s no surprise that ad spend has exploded in kind. Time spent streaming CTV has surpassed linear TV. In 2019, 195.9

Video Ads 47

Video Ads Advertising Marketing 47

Unruly

FEBRUARY 9, 2022

What makes Spearad unique is that it was purpose-built specifically for TV broadcasters and TV content providers to deliver seamless, TV-like ad experiences across CTV/OTT and linear addressable environments – with the ease and advantages that only digital ad tech can provide. .

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

Martech Series

JULY 13, 2022

Magnite , the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.

Advertising 75

Advertising MarTech Marketing Entertainment 75

Martech Series

JULY 7, 2022

Nearly two-thirds of sports fans stream live sports and nearly half of OTT users stream more content now compared to a year ago. The study also found that half of sports streamers have discovered new products as a result of ads placed around sports content, while 31% have bought the product or service advertised. sports apps.

Audience 90

Audience MarTech Advertising Marketing 90

MNTN

FEBRUARY 14, 2024

Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. This year, the Big Game (and its accompanying content) aired across several different channels and platforms, including CTV and OTT channels. In 2024, eMarketer estimates CTV will reach 68.5%

Marketing 52

Marketing A/B Testing Audience ROI 52

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. “Consumers don’t think in terms of linear versus streaming versus digital — they think of content,” said David Algranati, Chief Product Officer, Comscore, in a release.

Audience 100

Audience Media MarTech Marketing 100

Frequence

JANUARY 6, 2022

Video advertising tactics such as Connected TV (CTV) , Over the Top (OTT), and Pre-Roll are growing fast. billion on CTV, an increase of 59.9% Despite this growth, local marketers face a significant obstacle to access these tactics – quality video production. In 2021, US advertisers spent $14.44 over 2020 ( eMarketer ).

Media 52

Media Advertising Marketing 52

VideoWeek

JULY 6, 2022

TiVo parent company Xperi has acquired Vewd, an OTT software provider for CTV devices. Vewd software ships in more than 30 million CTV devices annually, counting Amazon, Sony and Nintendo among its customers. Xperi said the deal accelerates the deployment of TiVo OS for CTV devices. From DVR to CTV.

Finance 69

Finance Shipping Advertising 69

Digital Remedy

JANUARY 19, 2022

With its precise targeting and direct attribution capabilities, OTT/CTV advertising has become a powerful new performance-based opportunity for marketers. spending on OTT/CTV ?advertising With CTV, it’s much easier to launch, adjust, and optimize targeting throughout your campaign’s flight.

Audience 52

Audience Ad Targeting Conversion Marketing 52

MNTN

JUNE 7, 2023

If you’re looking to reach an audience segment filled with solo travelers, for example, you’ll want to keep them in mind throughout the entire video production process. When you start with this key element, your viewers can see it in the finished product—they’ll know the videos were created for them.

Video Ads 52

Video Ads Conversion Audience Advertising 52

Unruly

APRIL 6, 2022

However, when ads on CTV/OTT that aren’t relevant to us are played over and over–for me it’s osteoporosis drugs and Alaskan cruises–the quality of our viewing experienced is pretty diminished. At Unruly, we’re expanding our CTV/OTT product offerings with the Spearad platform and publishers aren’t the only ones reaping the benefits.

Ad Server 52

Ad Server Ad Tech Audience Conversion 52

MNTN

JANUARY 31, 2024

Blog posts, videos, and imagery are all powerful types of content you can deploy but the most important thing to remember when generating them is that the goal isn’t just to push your product. Enter MNTN, the leading CTV platform for driving brand awareness and generating measurable results.

Brand Awareness 52

Brand Awareness SEO Public Relations Audience 52

PubMatic

OCTOBER 23, 2023

In the past, hackathons have led to the creation of many of our successful products like our header bidding wrapper, OpenWrap, and our identity solution, Identity Hub. During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels.

Header Bidding 110

Header Bidding Machine Learning Impressions Video Ads 110

Martech Series

OCTOBER 28, 2022

Earns Second Distinct TAG Certification as Industry Trusted CTV Advertising Platform. Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG).

MarTech 85

MarTech Impressions Advertising Agency 85