Instagram Rolls Out Product Tagging API for Reels
Adweek
OCTOBER 31, 2022
Instagram released a Product Tagging API (application-programming interface) Monday that enables product tagging in Instagram Reels via third-party partner platforms.
product api 
Optimal Blue Launches Lead-Quoting API to Make Robust Product and Pricing Accessible From Lead-Generation and Rate-Table Advertising Websites
Martech Series
JUNE 2, 2022
New API Category Enables Vendors to Connect Consumers With an Array of Accurate Products and Pricing to Support a Premium Shopping Experience. Black Knight, offers a new lead-quoting application programming interface (API) for lead-aggregation vendors. Black Knight, Inc.
Advertising 
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Reminder – Google is turning off all Universal Analytics services and APIs
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing?
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Google Answers The Industry’s Burning Questions About The Privacy Sandbox
AdExchanger
OCTOBER 5, 2023
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice.
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Postman’s Chief Evangelist Kin Lane Releases New Book on the API-First Transformation
Martech Series
DECEMBER 5, 2022
Postman , the world’s leading API Platform, announced the launch of a new book— The API-First Transformation —authored by Postman Chief Evangelist Kin Lane. Every enterprise today is working with APIs; however, many of them lack a formal API strategy—let alone one that prioritizes APIs to drive innovation,” said Lane.
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Google May Have to Limit its Own First-Party Data Capabilities to Satisfy the CMA
VideoWeek
APRIL 29, 2024
Many of the issues raised in the report are quite technical, covering the functioning of specific Sandbox APIs, and whether Google will eke out competitive advantage based on how they operate. The CMA gave no details on what this might look like – but limiting Google’s ability to use data from one of its products (i.e
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What Is the IAB Tech Lab’s Privacy Sandbox Demo Tool & How Does it Work?
Ad Monsters
FEBRUARY 2, 2024
The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Google’s Privacy Sandbox is one way of doing this, and PAAPI ( Protected Audience API ) is the most critical component of the Privacy Sandbox for audience addressability.
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Klevu’s Leading AI Powered Product Discovery Platform Has Achieved MACH Alliance Certification
Martech Series
AUGUST 11, 2022
Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. This includes having a consistently excellent product discovery experience through any interface. Product discovery is a critical part of a digital commerce funnel.
Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks
Exchange Wire
MARCH 19, 2024
Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail [.]
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OpenAI unveils ChatGPT API at very low prices
Martech
MARCH 2, 2023
OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) Why we care. Chatbots for all! Already in use.
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The Salt Security API Protection Platform is Now Available on Google Cloud Marketplace
Martech Series
JANUARY 25, 2023
API Security Leader Joins Google Cloud Partner Advantage Program as a Build Partner Salt Security , the leading API security company, announced that it has joined the Google Cloud Partner Advantage Program as a Build Partner.
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ByteScout Announces Bubble & PDF.co Integration
Martech Series
JUNE 1, 2022
is the API platform for fast automated data extraction and announcing the availability of PDF.co & Bubble integration. Web API, a dedicated API server, and multiple business productivity apps. API platform enables PDF and barcode data extraction and processing. now with an API connector.
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How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI
AdExchanger
AUGUST 23, 2023
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing. The post How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI appeared first on AdExchanger.
WSO2 is Named a Leader in Two G2 Summer 2022 Grid Reports
Martech Series
JUNE 30, 2022
WSO2 API Manager is a Leader in the Summer 2022 G2 Grid Report for API Management; WSO2 Identity Server is a Leader in the Summer 2022 G2 Grid Report for Identity and Access Management. Products in the Leader quadrant have high satisfaction ratings from G2 users, as well as a substantial market presence.
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Blackbaud Releases SKY APIs for Blackbaud CRM and Blackbaud Altru
Martech Series
MARCH 6, 2023
“The inclusion of SKY APIs empowers our partners to rapidly create new integrations, benefit from a standard deployment model, and offers customers new alternatives to address their unique needs and transform business processes,” said David Marcucci , director, product management, Blackbaud.
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Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”
Ad Monsters
FEBRUARY 20, 2024
Google created Privacy Sandbox APIs to support business objectives while safeguarding user privacy. “Beyond constructive criticism, it’s important to highlight that even though the Privacy Sandbox APIs may not provide a direct replacement for third-party cookies and mobile ad IDs, that should not be the ultimate goal.
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Picsart Announces PopSockets and Mediaclip as API Partners, Bringing Creative Solutions to Both Platforms
Martech Series
OCTOBER 21, 2022
With increasing demand for custom visual products, consumer and B2B businesses are looking to Picsart for Developers’ award-winning APIs. Our APIs have established a specialized category for creative tech, opening up new capabilities for e-commerce, web to print, merchandising, advertising services and more.
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Salesforce’s Spring 2024 release includes Einstein-powered AI features
Martech
MARCH 7, 2024
Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Customers can now find products more easily, thanks to natural language processing that interprets queries and returns relevant results considering synonyms, alternative spellings, typos, and more.
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WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
Digiday
JANUARY 25, 2024
The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. The Attribution Reporting API effectively has the browser play the part of the third-party cookie.
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Introducing MoEngage Inform, A Unified Messaging Infrastructure for Multichannel Transactional Notifications Through One API
Martech Series
NOVEMBER 17, 2022
Designed to meet customer demands, Inform empowers product managers to easily and quickly create, manage, and deliver critical transactional alerts across channels, through one API. Inform’s single API requires a one-time setup, freeing up engineering bandwidth and pushing control to the product or marketing teams.
3 DAM considerations before adopting genAI
Martech
JANUARY 24, 2024
Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of the time your team did before. Every organization’s products and services should have unique selling points and provide compelling and distinguishing features.
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Agility Announces a Brand New Revolutionized Content Management API
Martech Series
NOVEMBER 24, 2022
The next-level management API offers more fine-grained operations and empowers users at a macro level to perform complex business operations. Agility is pleased to announce the launch of its new content management API. The post Agility Announces a Brand New Revolutionized Content Management API appeared first on MarTech Series.
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ChatGPT goes enterprise and other AI martech releases this week
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.
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Phyllo and Bubble Partner to Launch Easy, No-Code Access to Authenticated Creator Data
Martech Series
FEBRUARY 27, 2023
Building influencer marketing and creator economy apps on Bubble is now easier than ever with Phyllo, a single API to connect multiple creator platforms Influencer marketing and the creator economy is growing at a rapid pace opening up opportunities for new and upcoming businesses in this space.
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Nylas Launches its Channel Partner Program and Partnership with UpStack
Martech Series
OCTOBER 18, 2022
Partnership aimed at arming developers and companies with leading communications APIs to facilitate growth and innovation at scale. Despite concerns surrounding economic uncertainty, the partnership comes at a time of global growth and adoption of the API economy and IT tools.
Phyllo Raises $15M Series A To Democratize Data Access in the Creator Economy and Web3
Martech Series
AUGUST 18, 2022
Phyllo, the universal API for creator economy data, enables developers to get easy and trusted access to creator data from hundreds of creator platforms. The company builds APIs for secure and easy access to creator data drawn directly from platforms like YouTube, Twitch, Discord, Spotify, TikTok, and others.
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Key SEO trends for 2024 by Wix Studio
Martech
DECEMBER 13, 2023
Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools.
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5 steps to reducing martech bloat through API integration
Martech
JANUARY 10, 2023
Pre-analysis that considers budget constraints, timeline expectations and organizational capabilities helps teams avoid investing in the wrong products or services and create leaner stacks in the long run. Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s.
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Aimpoint Digital to Drive Value With Optimization Through Gurobi Version 10’s New Features
Martech Series
JANUARY 9, 2023
Gurobi Optimization, the leader in decision intelligence technology, recently announced the release of version 10 of their popular mathematical optimization product, Gurobi optimizer. “In addition to this new model-building feature, Gurobi 10.0
Frost & Sullivan Names Vonage Asia-Pacific Communications Platform as a Service (CPaaS) Company of the Year for Fourth Consecutive Year
Martech Series
DECEMBER 12, 2022
. “We are thrilled to be named the Asia-Pacific CPaaS Company of the Year by Frost & Sullivan for the fourth consecutive year,” said Savinay Berry, Executive Vice President, Product and Engineering, Vonage. Marketing Technology News: If You Can’t Work From Home, The Tech’s Not To Blame.
Meta and Ignite Visibility present a new conversion API gateway solution by Ignite Visibility
Martech
NOVEMBER 9, 2023
Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. Sign up today!
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Fastly Named A Gartner Peer Insights Customers’ Choice for Cloud Web Application and API Protection for Fifth Consecutive Year
Martech Series
FEBRUARY 7, 2023
announced it was named a 2023 Gartner Peer Insights Customers’ Choice for Cloud Web Application and API Protection (WAAP) for the fifth consecutive year – and the only vendor to be recognized for five years running. Still the best WAF product on the market. ” – CTO, media industry “Still the best WAF product on the market.
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Bloomreach Announces Q3 Product Launches, Revolutionizing Personalized E-Commerce with Advanced Features for Marketing, Product Discovery and Content
Martech Series
OCTOBER 11, 2022
Bloomreach, the world’s #1 Commerce Experience Cloud, announced it launched more than 15 new product features in the third quarter of 2022, delivering continued innovation for its customers as the company revolutionizes what’s possible for e-commerce personalization.
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Picsart for Developers Wins “Best API Debut” at 2022 API Awards; Launches $1 Million Developer Fund
Martech Series
SEPTEMBER 30, 2022
Picsart , the world’s leading digital creation platform and a top 20 most downloaded app worldwide, announced its API program Picsart for Developers has won a 2022 API Award in the “Best API Debut” category. Our APIs cover a range of image editing capabilities, from remove background to ultra upscale, enhance and more.
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Ayrshare Reinvents Social Media Integrations With New Social Media API Features
Martech Series
OCTOBER 13, 2022
Ayrshare adds new social analytics, post formats, historical data sets, and workflow tools to the most popular Social Media API. With just a few lines of code, their social API allows every product to be a social media platform and schedule posts or get analytics on behalf of their users. Short Videos.
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Pinterest Rolls Out New Tools to Help Advertisers
Martech Series
OCTOBER 18, 2022
Additionally, at the end of the advertising journey, Pinterest’s new API for Conversions is now globally available, providing advertisers a comprehensive view of campaign performance to measure the actions those audiences took on an advertiser’s site. New Pinterest API for Conversions, integrated with Shopify and Google Tag Manager.
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Syncari Introduces Syncari Embed to Bring Data Automation to App Ecosystems
Martech Series
OCTOBER 19, 2022
Syncari’s platform of APIs makes it faster for companies to enhance their product with data unification, synchronization, and management. With Syncari Embed, customers can now deliver self-configurable integrations, reusable automations and no-code syncs as part of their own product offering.
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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
Chief Martech
AUGUST 29, 2022
You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. In a world of 100,000+ B2B SaaS products , how could they not be? Accenture , Bain , Deloitte , and McKinsey all have software products in their portfolios.
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RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data
Martech Series
JUNE 16, 2022
Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization.
Actifai Launches Actifai Digital to Accelerate Broadband Providers’ Online Subscriber Acquisition Efforts With AI
Martech Series
JANUARY 19, 2023
The end-to-end digital sales solution utilizes AI and machine learning to guide broadband providers’ online shoppers to the right products and services that best meet their needs — without requiring agent interaction. It then uses proprietary AI/ML models to generate a personalized recommendation for each unique prospect.
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4 ways to add personalization to your emails right now
Martech
OCTOBER 18, 2023
they hit a product page) or cart abandonment. That API is easier to set up than site or browse abandonment. Evaluate your ESP and tech documentation and work with your tech team to set up an API call and build your email sequence. It can be daunting to consider an approach with a vast catalog of products. The first step.
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What is Protected Audience API (PAAPI)? The Ultimate Guide
Automatad Inc.
JANUARY 23, 2024
Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy. What Is Protected Audience API? So, let’s dive in.
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Google’s Phase-Out of Third-Party Cookies Has Begun
Brid.tv
JANUARY 5, 2024
What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ?
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Backendless Recognized as a Leader in Mobile Backend as a Service and API Management
Martech Series
JULY 11, 2022
The company was also named a High Performer in the API Management category. Top placements include: #1 for Ease of Admin in mBaaS and API Design. #1 1 for Likelihood to Recommend in API Design. #1 1 for Quality of Support in API Design. #1 1 for Data Transformation in API Management. #1 Reviewer Mohammad A.
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