AdExchanger

APRIL 7, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Plus or Minus? appeared first on AdExchanger.

Advertising 104

Advertising Ad Exchange 104

Martech Series

OCTOBER 19, 2022

launched Calix Marketing Cloud Plus (Marketing Cloud Plus), the industry’s only subscriber engagement solution that enables broadband service providers (BSPs) to enrich their subscriber experience insights with powerful demographic, psychographic, and geographic data. This week Calix, Inc.

Marketing 81

Marketing ROI Electronics Communications 81

AdExchanger

FEBRUARY 13, 2024

SP500+, It’s Not The S&P Or Another ‘Plus’ appeared first on AdExchanger. He takes the contrarian perspective. In Glaser’s view, open web programmatic is fundamentally good and, […] The post Can (And Should) Programmatic Be Fixed?;

CPM 104

CPM Marketing Advertising 104

AdExchanger

AUGUST 31, 2022

To take advantage of the trend, Samsung relaunched its FAST platform, Samsung TV Plus. The post Samsung Relaunches Samsung TV Plus, Placing Big Bets On FAST Channels appeared first on AdExchanger. Free, ad-supported TV (FAST) is the fastest-growing tier of streaming. smart fridges.

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Exchange Wire

NOVEMBER 20, 2023

Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. The post Samsung TV Plus Unveils Stellar Festive Drama Schedule as Consumption of FAST Content Gathers Pace This Christmas appeared first on ExchangeWire.com.

Electronics 98

Electronics 98

AdExchanger

NOVEMBER 8, 2022

Continue reading » The post Eyeo, Owner Of Adblock Plus, Is Acquiring Blockthrough With A Focus On Ad Filtering appeared first on AdExchanger. Frank EineckeCEOGertrud KolbChief Product & Technology OfficerEyeo is known for ad blocking, but it’s got its eye on ad filtering.

Advertising 123

Advertising 123

AdExchanger

MARCH 21, 2023

Pixel Problems Calls to ban TikTok in the US or compel it to sell the platform to a The post TikTok Pixels, Use It Or Lose It; Walmart Pluses Another Plus appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Exchange 98

Ad Exchange 98

Martech Series

OCTOBER 4, 2022

Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program. Tatari is one of three advertising technology apps in the Shopify Plus Certified App Program, which was launched to promote best-in-class partners for merchants on the Shopify platform.

Ad Tech 89

Ad Tech Impressions MarTech Advertising 89

AdExchanger

APRIL 6, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Plus or Minus? appeared first on AdExchanger.

Advertising 52

Advertising Ad Exchange 52

Digiday

DECEMBER 3, 2023

Even with more than 20 agencies and 3,000 employees under its umbrella, Plus Company doesn’t position itself as the typical agency holding company. Established in 2021, Plus Company set out to create an “interagency” model with integrated services that differ from traditional holding companies. expansion with other leadership hires.

Media 73

Media Agency 73

Bhatnaturally

DECEMBER 25, 2023

The post Esselunga, iPhone 15 Plus, Shark Tank and more: Creative ads of the week appeared first on Bhatnaturally. Esselunga: The Walnut In October this year, Esselunga, a super market chain in [.]

Marketing 68

Marketing Advertising 68

AdExchanger

SEPTEMBER 2, 2022

Continue reading » The post The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress appeared first on AdExchanger. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart.

Ad Exchange 98

Ad Exchange 98

Martech

OCTOBER 20, 2021

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Discovery Plus in Europe. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S.,

Audience 107

Audience Marketing Pop-Up MarTech 107

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

AdPulp

MAY 22, 2020

Plus Austin-based artist and ad man, Chad Rea, gets a shoutout, along with the new online portfolio school, rAdvertising. The post Ad Chatter, Edición Cinco: Walmart’s New Resident Poet, Plus, Plus, Plus appeared first on Adpulp.

Agency 57

Agency 57

Martech

APRIL 6, 2023

The post Data plus analytics is the route to the truth appeared first on MarTech. More mistake have been made in the name of certainty than anything else I can think of.” Get MarTech! In your inbox. Business email address Subscribe Processing.

Manufacturing 106

Manufacturing MarTech Marketing Conversion 106

Bhatnaturally

DECEMBER 25, 2023

The post Esselunga, iPhone 15 Plus, Mothers for Democracy and more: Creative ads of the week appeared first on Bhatnaturally. Esselunga: The Walnut In October this year, Esselunga, a super market chain in [.]

Marketing 55

Marketing Advertising 55

Adweek

JUNE 1, 2022

The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world.

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Adweek

JANUARY 17, 2023

Veganuary, a nonprofit group that encourages people to skip animal products this month, latches onto the '80s nostalgia trend with a candy-colored PSA that addresses the post-holiday blues. The ad stars three family members who have clearly fallen into a funk--they're binge watching, doom scrolling and indiscriminately napping.

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Exchange Wire

DECEMBER 13, 2023

Christmas has come early for the advertising investors of Samsung TV Plus - Samsung’s free, ad-supported streaming TV service: from today, Dec. The post Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. 13, 10 channels of Warner Bros. Discovery, the third-largest publisher by share in Italy.

Advertising 59

Advertising 59

Ad Monsters

AUGUST 19, 2022

The post AdMonsters Publisher Forum Montreal Highlights, Plus Top Tweets appeared first on AdMonsters. Kicking off your week by speaking about how #publishers are harnessing the power of #WebRewardedVideoAds at #AdMonsters Publisher Forum, of course! To learn more, click below! Playwire (@playwire) August 15, 2022.

Ad Ops 96

Ad Ops Ad Tech Food Education 96

Fuel Lines

AUGUST 27, 2012

The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. A Google Plus Hangout is a free group video chat that rivals platforms such as Skype, FaceTime and Facebook Video Chat.

Agency 277

Agency Entertainment Impressions Media 277

Exchange Wire

MAY 23, 2023

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [.]

Viewability 52

Viewability Electronics Media Advertising 52

Martech Series

DECEMBER 22, 2022

Stingray, a leading music, media, and technology company, today announced the launch of free ad-supported TV channels Stingray Music, Stingray Naturescape and Stingray CMusic with two major OTT providers: Freevee (US) and Samsung TV Plus (Austria, Germany, Italy, Netherlands, Sweden and Switzerland). The channel is carried by Samsung TV Plus.

Entertainment 52

Entertainment Audience MarTech Media 52

Exchange Wire

JUNE 21, 2022

In today's ExchangeWire news digest: Snap runs internal tests for a new paid subscription service, Snapchat Plus; Bitcoin inches past the USD$20,000 (£16,335.6) The post Snap Preps Subscription Service Snapchat Plus; Bitcoin Struggles To Stay Above USD$20k Threshold appeared first on ExchangeWire.com.

Media 105

Media 105

Digiday

AUGUST 6, 2023

But now, Eyeo — the parent company of Ad Block Plus — has poached a key Google employee to become its new chief product officer. Often portrayed by trade groups as a threat to the ad-funded economy, ad-blockers users conversely see them as heros for data privacy and user experience.

Ad Tech 69

Ad Tech Conversion Media Advertising 69

Martech

JANUARY 23, 2023

Plus, the call to action is simple and direct. The post Why and how to use loss aversion in email marketing (plus 4 examples) appeared first on MarTech. The copy lets customers know what others have done already and frames the benefits of acting quickly by letting customers know what else they can get by acting quickly. Get MarTech!

Marketing 123

Marketing eCommerce A/B Testing Shipping 123

Exchange Wire

FEBRUARY 8, 2024

ITV Studios in partnership with Samsung TV Plus - Samsung’s free, ad-supported streaming TV (FAST) service - launches an exclusive, new, and dedicated channel featuring back-to-back episodes of The Graham Norton Show. The Graham Norton Show channel marks the debut of [.]

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Adweek

APRIL 2, 2024

When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their phones. There's still such a disconnect," DelMonte said. Sometimes I get a deck and it boggles my mind."

Marketing 280

Marketing 280

VideoWeek

JANUARY 9, 2023

” Combined with Canal Plus’s existing TV and production outfits, the two companies believe OCS and Orange Studio will be more competitive.

Marketing 65

Marketing 65

AdPulp

AUGUST 20, 2020

The post Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag appeared first on Adpulp. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, […].

Food 98

Food 98

More About Advertising

OCTOBER 12, 2021

The post Bisto's back after six years - plus gloop, alas first appeared on More About Advertising. From either JWT or McCann, it doesn’t seem to be saying. Current owner Premier Foods has had a rocky time after a series of acquisitions left it with too.

Food 59

Food Advertising Agency 59

Exchange Wire

OCTOBER 2, 2023

In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [.]

Ad Targeting 52

Ad Targeting Media 52

More About Advertising

APRIL 7, 2022

The post Publicis Groupe builds PLUS+ and wins £460m PepsiCo Media in China first appeared on More About Advertising. WPP’s Mindshare was the incumbent. Publicis Groupe again used its “power of one” format to win the £460m business, with a new dedicated entity.

Media 59

Media Food Advertising Agency 59

Adweek

FEBRUARY 20, 2024

In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. It's a model.

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Media Agency 273

Adweek

FEBRUARY 21, 2024

All in all, Liquid Death's recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory.

Media 247

Media Advertising 247

AdPulp

SEPTEMBER 18, 2020

The post Ad Chatter 3: Seriously Misleading, Beside the Point, Plus Ads that Make Fun of Ads appeared first on Adpulp. .” That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the […].

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