A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Disney Taps Walmart Connect To Bring More Shopper Data To Streaming
Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
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Google Search’s Core Updates Are Crushing Sites And Reshaping The Web
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
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DoubleVerify’s Stock Tanks On Weak 2024 Guidance
DoubleVerify reported its Q1 earnings on Tuesday and guess which topics didn’t come up, even once? The Forbes-run MFA subdomain, DV’s apparent misreporting of X’s brand safety rates and not a single tough question about measurement gaps.
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Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut.
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PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO
PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for its quarterly revenue growth.