Basis

AUGUST 30, 2023

This is a massive first step in Elon Musk's plans to rebrand and transform the social media platform into a so-called “everything app," although little detail has been shared on what exactly that entails. For marketers who sign up for the beta, their existing Discovery campaigns will automatically be upgraded to Demand Gen.

Video Ads 77

Video Ads Retail eCommerce Ad Space 77

Martech

FEBRUARY 8, 2022

The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. And, the existing inventory management and ad builder tools will be unified into one feature, which will be called “Templates.”

MarTech 95

MarTech Audience Advertising Marketing 95

Martech

OCTOBER 20, 2021

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Discovery Plus in Europe. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S.,

Audience 97

Audience Marketing Pop-Up MarTech 97

Martech Series

JANUARY 10, 2023

Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole. Discovery Announce Audience Measurement Agreement. About the New PropellerAds Office in Bangalore.

Affiliates 97

Affiliates MarTech Advertising Marketing 97

VideoWeek

AUGUST 22, 2022

In a joint letter published in The Telegraph, BBC director-general Tim Davie and ITV chief executive Carolyn McCall called on the Government to introduce legislation to stop the likes of the Olympics, World Cup and Wimbledon from disappearing behind a paywall. Fit for purpose. A numbers game. Last month Amazon shelled out £1.5

Finance 64

Finance Media Audience 64

Digital Turbine

DECEMBER 21, 2022

For example, consider how Uber would want to be in front of users searching for Friday night dinner plans or how Netflix could spur downloads by being shown right after a flight is delayed. Discovery and Attention Can Make a Difference. This is why On-Device Discovery has been so successful for brands. The top 3 reasons (by far!)

Entertainment 52

Entertainment Advertising Audience Marketing 52

Digiday

FEBRUARY 28, 2023

Discovery to sift through what they signal about the state of the business. We’re seeing take rate and growth on that ads plan is solid” was about as much as Greg Peters, who is replacing Reed Hastings as Netflix’s co-CEO, was willing to say during the company’s earnings call on Jan. Discovery’s HBO Max only added 1.1

Agency 64

Agency Fashion Advertising Ad Targeting 64

VideoWeek

JUNE 24, 2022

Magnite and LG Partner on Planning, Activation and Analytics. Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Paramount+ Lands in the UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

FEBRUARY 29, 2024

Discovery (WBD) has cooled on the idea of merging with Paramount, fuelling further speculation over the company’s future. “Yes, the ad market was challenging in 2023 and still isn’t exactly where we want it to be,” he said on the earnings call. At the same time, reports emerged that Warner Bros.

Shipping 59

Shipping Ad Inventory Entertainment Media 59

MNTN

DECEMBER 29, 2022

It was a bit of a wake-up call for brands as they saw diminishing returns on their ads for the big games—and noticed streaming increasingly embracing sports. In March, Disney+ announced plans to introduce an ad-supported tier for their service by end of the year. 2022 is a hard year to neatly wrap up for Connected TV.

Audience 52

Audience Conversion Marketing Advertising 52

Basis

JANUARY 17, 2024

A new feature called Tracking Protection rolled out in January to roughly 1% of users globally, blocking cookies that track users’ browsing history across websites. Google Has Started Phasing Out Third-Party Cookies [:02] Google has officially begun phasing out third-party cookies in Chrome.

Social Advertising 75

Social Advertising Advertising Cookies Brand Lift 75

Digiday

NOVEMBER 27, 2022

In February, it announced further plans to expand and double the team again. A new vertical, called Climate Lab, will house data-driven stories, visualizations and interactive features. Animalia” by staff writer Dino Grandoni will cover animals, wildlife recovery and discoveries and will launch on Nov.

Audience 94

Audience Email Advertising Media Communications 94

VideoWeek

MAY 3, 2024

Across the rest of the year, the French broadcaster plans to continue strengthening its streaming offering. In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Top Stories TF1 Reports 6.6 percent uptick in advertising.

Video Ads 52

Video Ads Ad Tech Media Audience 52

VideoWeek

AUGUST 5, 2022

Discovery to Dissolve HBO Max. HBO Max and Discovery+ are set to merge in 2023, Warner Bros. Discovery confirmed on Thursday. JB Perrette, President and CEO of Discovery Streaming and International, noted that the FAST platform would house different content to the premium SVOD options. Top Stories. Warner Bros.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

FEBRUARY 23, 2024

In this week’s Week in Review: Vice plans to shut its website, Google adds GenAI capabilities to Performance Max, and FuboTV sues Disney, Fox and WBD over their sports joint venture. And the company plans to integrate Imagen 2, its next generation of image generating AI, into PMax as well. The media business, once valued at $5.7

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

MARCH 8, 2023

Discovery (WBD), via a joint venture that will see the broadcaster rebrand as TNT Sports in July. This could even see the rights migrate to WBD’s Discovery+ at some point, but realistically the nascent JV is unlikely to have much impact in this round of bidding. Amazon also shelled out £1.5 million deal.

Marketing 72

Marketing 72

VideoWeek

JANUARY 26, 2024

In this week’s Week in Review: Publicis plans AI investment after a strong 2023, Skydance makes a bid for Paramount, and Stephen van Rooyen leaves Sky. Discovery was reported to have entered talks of its own with Paramount over an acquisition of the business. The company reported 6.3 percent growth in Q4.

Media 52

Media Agency Entertainment Cookies 52

Martech

DECEMBER 4, 2023

An action takes place in an environment you didn’t plan for. I’m sure someone called it an “edge case.” Racist chatbots In 2016, Microsoft created a chatbot called Tay. As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. Two different systems collide.

Marketing 113

Marketing Fashion MarTech Conversion 113

Martech

OCTOBER 18, 2023

Evaluate your ESP and tech documentation and work with your tech team to set up an API call and build your email sequence. CPG audience segmentation In email planning for our CPG clients, we’ve found the biggest key to success is good segmentation, whether it’s lifestyle segments (like a bachelor, family, mom on the go, etc.)

eCommerce 117

eCommerce Shipping Audience Education 117

VideoWeek

AUGUST 2, 2023

Hulu has carried ads since 2010, and Ampere estimates that more than 90 percent of Hulu subscribers are on the ad-supported plan, to the tune of 45 million subscribers. Discovery (WBD) had approximately 10 million ad-supported subs on Discovery+, and 2 million on HBO Max. This is expected to grow to over $4.1

Entertainment 52

Entertainment Advertising Marketing 52

VideoWeek

JULY 8, 2022

Discovery (WBD) will no longer produce original programming for HBO Max in the Nordics, Central Europe, the Netherlands and Turkey. The streamer has neither name nor launch date but is said to combine thousands of hours of HBO Max and Discovery+ content. “As Top Stories. YouTube’s Shorts Reaches 30 Billion Views Per Day.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

APRIL 19, 2024

Discovery have died down, but Skydance Media has been reported recently to be close to sealing a merger. “What Harvard professor Shoshana Zuboff calls ‘surveillance capitalism’ has largely taken hold. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

Media 52

Media Pop-Up Agency Advertising 52

Digiday

MAY 2, 2023

On Tuesday, the Writers’ Guild of America began a strike after six weeks of negotiations broke down between the guild and the Alliance of Motion Picture and Television Producers — which includes Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony. The WGA and the AMPTP did not return a request for comment. “As

Agency 69

Agency Media Marketing Entertainment 69

Digiday

MARCH 15, 2023

Still, Pinterest persisted with the plan. In addition, clients that are part of this so-called Nexus partnership will also have access to Dentsu’s proprietary Effective Attention tool, powered by Lumen. As it stands, there’s no timeline or plans to ramp up these partnerships, according to Pinterest.

Education 68

Education Fashion Media Agency 68

VideoWeek

JULY 5, 2022

It could be argued that a lot of what Roku calls ‘original’ content isn’t really original, having been bought via Roku’s acquisition of failed mobile-first SVOD service Quibi. Fox’s Tubi said back in May it plans to add 100 new original titles to its library over the next year.

eCommerce 122

eCommerce Audience Marketing Media 122

VideoWeek

APRIL 26, 2024

Discovery Launches First-Party Data Platform Olli Warner Bros. Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Top Stories Warner Bros.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

APRIL 14, 2023

The merger has sparked speculation about Musk’s plans for Twitter as he seeks to create an “everything app” simply called “X”. In this week’s Week in Review: French video publisher Brut secures another billionaire investor, Twitter merges with Musk’s X Corp, and S&P raises its forecast for US ad spend.

Media 98

Media Agency Ad Tech Manufacturing 98

Digiday

NOVEMBER 15, 2022

Discovery received a nomination for Best Use of Data for its Winter Olympics campaign with Movable Ink. Discovery received a nomination for Best Use of Data for its Winter Olympics campaign with Movable Ink. European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands.

Advertising 68

Advertising Marketing Fashion Agency 68

MNTN

FEBRUARY 3, 2023

The past few years have certainly been golden ones for streaming, as it finally outgrew the clutches of linear TV to become the dominant way we watch television. Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching. of streaming video watching in Q2 2022 vs. 34.6%

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

VideoWeek

JANUARY 20, 2023

million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. Peters also pointed to paid account sharing as a key profit driver for 2023, with plans to clamp down on password sharing later this quarter.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Basis

MAY 25, 2023

To help you make sense of it all, we called in two of our experts, Susan Mandell, VP of Brand Development, and Paul Morrone, Integrated Client Solutions Director. At the same time, there’s massive churn happening across the industry in terms of personnel. So yeah, just a few small things for advertisers to keep track of.

Advertising 80

Advertising Pop-Up Audience Impressions 80

MNTN

FEBRUARY 9, 2024

Whether you’re excited about the football or the ads ( or a possible Taylor Swift sighting ), you’re among the millions who looked forward to watching Sunday’s game. Last year’s Big Game was the most watched of all time, with a record-breaking 115 million viewers. million households. million households. million in 2024.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

VideoWeek

MAY 18, 2023

Discovery (WBD) presentation it was moved online – though the striking writers have focused much of their anger specifically on Netflix. Netflix’s ad tier now has 5 million subscribers globally, the streaming company announced at its Upfront presentation, suggesting a substantial jump from reports of 1 million US subs in March.

Advertising 59

Advertising Audience 59

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI

Media 69

Media Agency Entertainment Audience 69

VideoWeek

APRIL 5, 2024

In this week’s Week in Review: Roku patents new tech for detecting ad breaks, Paramount enters exclusive takeover talks with Skydance, and Reach calls out Meta’s deprioritisation of news. Knowing that a consumer is a gamer, and which console they are playing, also becomes valuable to Roku in this environment.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JULY 5, 2022

Compared with similar offers on Sky, such as 12 months of free Discovery+ for Sky Q customers, the Paramount+ offering is a “hard bundle”; an ongoing deal for Sky Cinema subscribers that places the Paramount+ app on their set-top box, CTV or iOS device. Shedding tiers. We’re just launching, so we have got some headroom to build towards.

Advertising 59

Advertising Media Audience Marketing 59

Digital Turbine

JULY 11, 2022

While the Verge headline levels up the snark and calls the lock screen solution “exhausting,” the article itself does take a look at BOTH the pros and cons of a lock screen solution. With phones being cluttered with an endless supply of content, anything that aids in discovery is bound to help the consumer. Don’t Knock the Lock Screen.

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52