InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. This makes sense, as a lot of OTT video viewing happens on mobile devices now.

Advertising 52

Advertising Viewability Marketing Media 52

InMobi

OCTOBER 15, 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. 1) Who Are These Mobile App Users? For a deep dive into who was using the top retail Android and iOS apps, we turned to the data. Overall, 55% of recent app installers were female.

Retail 52

Retail Electronics Agency Marketing 52

InMobi

DECEMBER 14, 2021

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage.

Marketing 52

Marketing Retail Entertainment Food 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

APRIL 7, 2021

Home to 1 out of 10 gamers worldwide, India is the 5th largest mobile gaming market globally. This boom has been catapulted by access to affordable smartphones, the cheapest network data tariffs in the world and improving mobile internet speeds. trillion auctions). trillion auctions).

Entertainment 52

Entertainment Audience Video Ads Retail 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. This is a big problem in the app ecosystem.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

MAY 4, 2020

And, insights on understanding consumer behavior and shopping trends are pivotal for brands to plan their marketing initiatives during the festive season. We handpicked insights from the reports: InMobi Ramadan Insights 2020 and How the Southeast Asian customer is reacting to the pandemic. What is the 2020 Ramadan Consumer like?

Advertising 52

Advertising Audience Entertainment Communications 52

Martech Series

FEBRUARY 9, 2023

Human-computer interfaces are being revolutionized to provide a more immersive and natural user experience by sensing everything through IoT, processing and visually representing vast amounts of data, and developing immersive AR-VR experiences. You can utilize a web or native app for mobile, desktop, or console.

Electronics 85

Electronics Audience Entertainment Marketing 85

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. The market didn't meet its 2020 projection, but it still greatly expanded. Effective strategies include advertising where your competitors aren’t and targeting known CBD consumers where they live their digital lives.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Clearcode

SEPTEMBER 29, 2022

And this new form of TV consumption has also brought with it new advertising opportunities. OTT & CTV advertising and statistics. The challenges facing the OTT and CTV advertising industry. Clearcode’s OTT & CTV advertising development projects. OTT & CTV Advertising. The streaming services landscape.

Advertising 52

Advertising Media Audience Conversion 52

InMobi

JULY 22, 2020

DOWNLOAD NOW Download this report today to learn: How sectors such as mobile gaming, quick-service restaurants, video streaming, and grocery shopping have all fared during the pandemic. What’s next on the horizon for mobile usage in the U.S. Now, all of our research is available to you in our latest report on U.S.

Entertainment 52

Entertainment Audience Food Retail 52

InMobi

SEPTEMBER 2, 2021

and many states had begun to ease restrictions first put in place in 2020. To get a better sense of current shopping trends and behaviors in the U.S., we surveyed over 2,000 adults across the country in August using InMobi Pulse , InMobi’s mobile market research solution. 30% learn about retail apps from advertising.

Retail 52

Retail Mobile Ads Communications Audience 52

Digiday

OCTOBER 12, 2022

Comment sections, however, are not delivering on the first-party data that some publishers, including Salon, had hoped. Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site. Newsletters and email alerts.

Media 60

Media Pop-Up Audience Agency 60

Digiday

JULY 28, 2022

The pandemic further propelled the usage of and interest in these technologies since VR and AR offered potential solutions for people to remotely gather when in-person events were canceled – though success has so far been mixed. Meta-owned platforms are the main host platforms for VR, with fewer disruptors in the space compared to AR.

Entertainment 76

Entertainment Media Marketing Education 76

Single Grain

JULY 25, 2023

Facebook Ads statistics play a key role in optimizing your ad campaigns and staying ahead of the competition in the advertising landscape. So it’s no wonder Facebook has remained relevant, globally dominating the online advertising space. This highlights the continued significance of Facebook as a key advertising platform.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. As a SaaS business owner, you need to plan ahead and leverage these marketing trends to gain an edge over your competitors.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Lemonads

NOVEMBER 22, 2020

Did you know that there are more than 14 billion mobile devices around the world? Even before the introduction of smartphones and other powerful devices, network carriers and other companies have been profiting from mobile content. What Are Mobile Content Offers?

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Important Factors in the Ranking Algorithm.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Monetize More

JUNE 26, 2023

Ever wondered how online ads work and how your data is used to serve them? Data privacy and responsible ad practices are top of mind for many internet users today. As one of the largest digital advertising companies, Google takes this seriously. The TCF works by giving you more control over how your data is used for advertising.

ROI 52

ROI Ad network Ad Tech Conversion 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Design for Mobile First. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Want to grow your organic traffic by 20-100%? We work harder.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

InMobi

NOVEMBER 20, 2019

To uncover what the modern car customer looks like, we looked at the data. along with data on how people use the mobile apps of the major automakers themselves. This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. not homeowners).

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Single Grain

FEBRUARY 5, 2020

Today’s businesses are driven by data, and you need to rely on numbers more seriously than ever before. These data points help you formulate highly targeted personalized marketing strategies. Rather, it should be “increase revenue by 4% by the end of 2020.”. Dive Deeper: Everything You Need to Know About B2B Performance Metrics.

Marketing 141

Marketing Conversion CPC CPA 141

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. Mobile SEO Stats. Over 77% of searches from mobile are zero-click searches (i.e. Looking for the latest SEO statistics?

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JULY 21, 2020

All the user's data are kept in the SaaS provider’s data center. All the user's data are kept in the SaaS provider’s data center. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * Top SaaS Stats, Trends and Forecasts. It's actually been a business model since the 1960s.

Finance 94

Finance SEO Shipping Marketing 94

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145

InMobi

NOVEMBER 25, 2020

With the 2020 U.S. election largely now in the books (barring recounts, runoffs and court cases, of course), what role did mobile and apps play in how consumers following the news, coped with stress and stayed on top of current events before and after Election Day? That’s what we wanted to find out.

Video Ads 52

Video Ads Ad Click Impressions Audience 52