Digiday

FEBRUARY 25, 2024

Some media companies plan to put the spotlight on their podcasts at SXSW next month by hosting multi-day programming, consumer activations and networking events for clients in a bid to land business from new advertisers this year. Vox Media is hosting a three-day-long podcast-themed stage at the event.

Media 69

Media Agency Advertising Marketing 69

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It became the top brand event on Roblox, with more than 75 million total visits. Continue reading this article on digiday.com.

Food 76

Food Media Audience Marketing 76

Digiday

APRIL 21, 2024

The second installment of marketing, media and tech tentpole aspirant Possible 2024 wrapped up last week, and for all intents and purposes it appeared to avoid the sophomore slump that often accompanies year-two efforts. based marketers who could save money by staying on this side of the Atlantic.

Media 67

Media Marketing Advertising 67

Digiday

FEBRUARY 22, 2024

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9%

Agency 75

Agency Media Ad Inventory Audience 75

Digiday

APRIL 30, 2024

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. It became the top brand event on Roblox, with more than 75 million total visits. Continue reading this article on digiday.com.

Food 69

Food Media Audience Marketing 69

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 109

Conversion SEO Brand Awareness eCommerce 109

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. Why we care. Building on video.

Brand Lift 69

Brand Lift Conversion Rate Retargeting Video Ads 69

Martech Series

AUGUST 8, 2022

Industry Innovators Amazon, Foxtrot, Instacart, Kroger and More to Keynote Three-Day Event Oct. The event offers a robust conference lineup and networking opportunities crafted to inspire, educate and cultivate new connections with the top experts and industry trailblazers in commerce marketing. 18-20 in Chicago.

Retail 85

Retail Education Manufacturing MarTech 85

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 92

Machine Learning Brand Lift Real Estate eCommerce 92

Basis

JANUARY 17, 2024

What’s happened recently in the realms of paid search and social media? While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Want to look into the cookieless future?

Social Advertising 75

Social Advertising Advertising Cookies Brand Lift 75

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 84

Marketing Public Relations Healthcare eCommerce 84

Digiday

JANUARY 16, 2024

Between CES in Las Vegas last week and the World Economic Forum (WEF) in Davos, Switzerland, this week, publishers’ events and sales teams have had a busy start to 2024, arguably even more so than last year. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 75

Agency Media Advertising Marketing 75

Martech Series

DECEMBER 7, 2022

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront. Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry. Greg Lyons , Chief Marketing Officer, Pepsi.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

Fuel Lines

MAY 8, 2015

The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.

Agency 269

Agency Media Audience Marketing 269

Martech Series

FEBRUARY 22, 2023

Wonder Strategic International (WSI), a Singapore-based media technology company, has announced a six-figure Wonder Strategic International (WSI), a Singapore-based media technology company, has announced a six-figure funding round led by AOR Global, Ms. Shirley Wong of TNF Ventures, and Mr. Steve Ting from Gryphus Capital.

Media 88

Media MarTech Agency Marketing 88

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 78

Marketing Public Relations Healthcare Finance 78

Digiday

SEPTEMBER 17, 2023

After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Tech 92

Ad Tech Ad Exchange Search Advertising Ad network 92

Martech

JULY 13, 2023

Sales came in heavier on the second day of the event, when online customers spent $6.3 The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Retail Media Networks. A new force this year, retail media networks (RMNs) also contributed to Prime Day returns.

eCommerce 89

eCommerce Electronics Retail Food 89

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. But what does the horizon hold for this dynamic field as we approach 2024? What are the upcoming trends in social commerce?

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech Series

JULY 19, 2022

Full-motion digital sign pioneer WOW Media is pleased to announce the launch of WOWNOW — a first of its kind technology platform for short-term digital billboard campaigns across the WOW Digital Billboard Network. Marketing Technology News: DataLoop Increases Offerings for Data Annotation for Clients’ Benefit.

Media 82

Media Entertainment Impressions MarTech 82

Martech Series

FEBRUARY 27, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, will participate in a panel at the Borrell Miami Advertising Conference 2023, the premier event for local advertising and marketing executives, held March 5-7, 2023.

Advertising 81

Advertising MarTech Agency Marketing 81

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Audience 94

Audience Brand Awareness ROI MarTech 94

VideoWeek

AUGUST 31, 2022

TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit. URW is a French retail property operator with 82 shopping centres around the world.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Affiliate marketing.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

MNTN

NOVEMBER 2, 2023

And as sports continue their shift to streaming, networks and streaming companies will have to find new, innovative ways to capture the attention of viewers. Women’s sports coverage has jumped from a measly 4% to a solid 15% in the media universe, according to new research.

Retail 98

Retail Entertainment Media Advertising 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. The guidelines will be open for public comment through October 13. Why we care. Guidelines.

Retail 117

Retail Media Cookies GDPR 117

Fuel Lines

JANUARY 4, 2017

Hosting your own events gives you control over the attendees, the agenda and the outcome. Networking and trade show events for new business is often a total waste of time. A more efficient and effective way to spend your time is to host your own events. Hosting events can benefit your agency in many ways: 1.

Agency 212

Agency Public Relations Audience Education 212

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. You or your admin can learn more in this video or sign up for this educational event. Learn how it works in this video.

Education 100

Education Media MarTech Communications 100

Exchange Wire

MAY 31, 2023

One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [.]

Media 52

Media Marketing Ad Tech 52

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing 109

Marketing Communications Education MarTech 109

Digiday

JUNE 11, 2023

If Complex Networks’ ComplexCon has been the paragon of a publisher event, Popsugar’s Play/Ground offers an alternative, more replicable model, especially as companies like Popsugar parent Vox Media ramp up their experiential businesses to span more than 100 in-person events this year.

Conversion 63

Conversion Media Marketing 63

Ad Monsters

APRIL 3, 2024

With the swift evolution of the media industry, it’s hard enough for publishers to stay afloat without a news-breaking scandal. Combs launched Revolt in 2013 to create a Black music-focused digital cable television network. We’ve discussed how keyword blocking and blunt strategies have worked against diverse media,” said Jones.

Media 64

Media Audience Advertising Conversion 64

Martech Series

FEBRUARY 9, 2023

Online events that offered impressive immersive experiences: The ongoing global pandemic of 2020 also brought on many changes – many industries had to adapt their approach to events. This is especially true for the event sector, which is typically centered around bringing people together at a physical location.

Electronics 85

Electronics Audience Entertainment Marketing 85

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing 103

Marketing Education Machine Learning Entertainment 103

Martech Series

OCTOBER 25, 2022

Keynote speakers Kason Morris , Morgan Matthews , Jenny Hoffman and Karelle Gordon to headline premier event for email practitioners. Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. 25 and 26.

ROI 94

ROI Education Finance SEO 94

Martech Series

SEPTEMBER 30, 2022

Leading Event for Brands, Media, and Investors to Tackle the Most Pressing Issues Impacting Businesses in Today’s Economy. Featured Speakers Include: Adidas, Harry’s, Macy’s Media Network, Meta, Sam’s Club, ThredUP, Unilever, and many more . Tehmina Haider , Chief Growth Officer, Harry’s.

Retail 83

Retail Media ROI MarTech 83

Martech Series

DECEMBER 8, 2022

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more.

Entertainment 87

Entertainment Education Retail Manufacturing 87