Digiday

JULY 25, 2022

There are numerous brokers of virtual land, but a group of prominent digital real estate companies has emerged — Decentraland , The Sandbox , Somnium Space and Cryptovoxels — which Web3 observers have dubbed “the Big Four.”. The virtual real estate market is not limited to the blockchain, however. ETH, or $3,000.

Real Estate 101

Real Estate Non-Profit Finance Fashion 101

Digiday

MARCH 30, 2023

Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. Real estate is all about getting a customer into a home. Home has deep, deep emotional meaning and value.

Real Estate 72

Real Estate Marketing ROI Agency 72

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content. Content marketing is notoriously hard to track.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Martech

SEPTEMBER 21, 2021

After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. SMBs are big believers in the value of a marketing strategy. But that’s not all.

Agency 116

Agency Marketing ROI Communications 116

Martech Series

JULY 29, 2022

With the addition of Messenger, Synup adds a key capability to brands’ favorite local-digital marketing hub. Marketing Technology News: beaconsmind AG: Giulia Sattin Appointed as CFO of beaconsmind AG. 500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date.

Real Estate 105

Real Estate Healthcare Communications Retail 105

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. This makes a bit of intuitive sense because there’s less real estate to work with on mobile.

Marketing 103

Marketing Real Estate A/B Testing Click Through Rate 103

Martech Series

JUNE 24, 2022

Video marketing has taken over the marketing and branding world since the rise in popularity of social media. Over the last 13+ years I have been using video to increase awareness and grow my brand as a real estate broker. Today, video is by far the most prominent medium used for marketing and branding content.

Marketing 105

Marketing Real Estate Communications ROI 105

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 131

Conversion Marketing Conversion Rate Audience 131

Martech Series

JUNE 28, 2022

platform combines robotic handwritten notes, precision-targeted lead generation and digital marketing follow-up. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. Combining Personalization with Automation to Boost ROI and Lead Generation.

Audience 98

Audience Real Estate Marketing ROI 98

Martech

OCTOBER 9, 2024

By integrating with HubSpot’s Smart CRM, Breeze Intelligence simplifies lead targeting, surfaces high-intent companies, and keeps your marketing efforts precise and relevant — all without the complexity and cost of traditional data providers. How it helps you This update makes ROI tracking much easier, eliminating manual workarounds.

Real Estate 124

Real Estate ROI Education Healthcare 124

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

APRIL 29, 2021

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. Ken McElroy , a real estate pro, generates between $1 and $2 billion in revenue from real estate each year. But how can you create videos that increase brand awareness and sales?

ROI 52

ROI Real Estate Entertainment Audience 52

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Content marketing is not just about creative processes such as writing blog posts.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Further, B2B and B2C marketing share plenty of common aspects. Not such a clean-cut distinction.

Real Estate 120

Real Estate AutoMobile Education Electronics 120

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

SEO 138

SEO Marketing Audience Real Estate 138

Karola Karlson

DECEMBER 7, 2023

Seasonality in marketing means that there’s a fluctuation between high-growth and low-growth periods for every business. The seasonality that, in the case of ride-hailing, depends on the weather and consumer patterns, was not the same across different markets. P.S. Seasonality does not only affect your marketing results.

ROI 52

ROI Marketing Real Estate Agency 52

The Ad Tech Blog

APRIL 30, 2024

Furthermore, the integration of AR with existing digital marketing tools and social media platforms has allowed for seamless implementation of AR campaigns and effective tracking of user engagement and interaction metrics. Each market may have different user behaviors, technological adoption rates, and interactions with AR content.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Martech

MARCH 6, 2024

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. So what’s the key takeaway here? Intent data.

Non-Profit 117

Non-Profit Conversion Rate Real Estate ROI 117

Martech

MARCH 25, 2022

But I hate how many marketers use email. Here are my top five things email marketers need to stop doing and what to do instead. ” Read Should marketing emails use a ‘no-reply’ email address ? Get the daily newsletter digital marketers rely on. It has the highest ROI of any marketing channel you use.

Real Estate 133

Real Estate Marketing MarTech ROI 133

Martech

OCTOBER 11, 2021

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. Where’s the ROI? From account management to customer success. She looked back at her Cision days, which concluded in 2015.

Real Estate 113

Real Estate ROI MarTech Marketing 113

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Advendio

MARCH 29, 2023

With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Worldwide spending on digital retail media advertising was projected to reach 110.67

Retail 96

Retail Machine Learning Media Real Estate 96

Single Grain

MARCH 27, 2020

Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Dive Deeper: 8 Slack Communities Every Marketer & SEO Should Join. But don't worry! 4) Follow Influencers.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Book My Free Marketing Consultation. Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

FEBRUARY 13, 2013

This is an age old question that marketers have been trying to answer. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Interstitials are good all around: higher returns for the publisher, higher ROI for the advertiser, and more attention from the user.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

InMobi

JULY 10, 2013

In less than three years of their launch, Android Tablets have overtaken the market leader, Apple, with a share of 56.5% of the overall tablet market, leaving the iPad with just a 36.5% These are the highest quality Android-based tablets currently available in the market. So, what are Premium Android Tablets? UduKaz6sgXw

Real Estate 40

Real Estate ROI Entertainment Ad network 40

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. In association with Microsoft Advertising, InMobi released its 2022 report - 'Search Marketing Trends During IPL: A Guide for Marketers.'

Real Estate 52

Real Estate Entertainment Food ROI 52

InMobi

JULY 3, 2013

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Figure 7: Tablet Usage by time of day Advertisers advantage: The unique customer purchase patterns facilitate more precise targeting for best ROI at scale.

Real Estate 40

Real Estate Rich Media Entertainment ROI 40

Single Grain

JANUARY 16, 2023

Get My Free SEO Marketing Plan . Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. More than 60% of digital marketers agree that link building is the most difficult element of SEO. Mobile marketing will reach $57 billion by 2030.

SEO 59

SEO Mobile Search ROI Conversion 59

Ad Monsters

MAY 20, 2024

For example, if you are an advertiser with a mobile app looking to acquire new users or increase engagement, Smart Acquisitions leverages Samsung’s unique Smart TV real estate paired with our unique AI capabilities to acquire new users specifically for your mobile app. I think you guys call it Smart Outcomes, right?

Audience 59

Audience Machine Learning Real Estate ROI 59

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe.

SEO 52

SEO Geo targeting Real Estate CPC 52

Single Grain

AUGUST 24, 2022

Ready to Hire an Advertising Marketing Agency? An advertising agency is a specialized marketing company that creates, plans and executes paid ads campaigns in order to attract more business for their clients. Get My Free Marketing Plan . How Much Do Advertising Agencies Charge? How to Choose the Best Advertising Agency.

Agency 59

Agency Advertising SEO Retargeting 59