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Real Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad

Adweek

Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market.

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7 Real Estate Marketing Strategies That Drive Results

Ad Rants

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now.

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Two Decades Ago, Corcoran Group CMO Christina Panos Revolutionized Real Estate Marketing. Here’s How.

Adweek

It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as its first chief marketing officer. Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. Panos arrived with a respectable resume (three years each at J. Walter Thompson.

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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL

Adweek

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL.

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People Are Searching More, But Not Just on Google

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice People Are Searching More, But Not Just on Google AI in traditional search spaces is contracting available real estate for brands People look through more search results than they used to because it’s harder to find the information they want.

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10 Real Estate Marketing Ideas You Should Never Skip in 2023

Ad Rants

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. 10 Real Estate Marketing Ideas 1.

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Zillow Sued by Compass Over Policy to Ban Private Listings

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Zillow Sued by Compass Over Policy to Ban Private Listings The real estate brokerage firm accused the property listings platform of anticompetitive behavior Zillow is adhering to a 2019 policy, as set by the National Association of Realtors.