Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. You don’t need five paragraphs of build-up. Gather Feedback. Split Testing.

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MNTN

OCTOBER 27, 2022

From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Beloved pop group Coldplay has even done its part to go green. Knowing this, sustainability-focused brands should be thoughtful about how they market to these varying customer segments.

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AdvertiseMint

SEPTEMBER 26, 2023

Marketing is tough today, and there’s so much noise out there. To break through, you need a marketing approach that makes the pieces work together. Enter integrated marketing communications (IMC)! It gets all your marketing channels and tools singing one tune. Want to make your marketing initiatives much more powerful?

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Single Grain

JULY 22, 2021

it's 2 hours and 3 minutes), social media has transformed marketing. . Here are the top 14 Instagram trends that you should implement into your Instagram marketing strategy. Trend #10: The Popularity of Cause Marketing Is Increasing. Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021.

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InMobi

JANUARY 5, 2016

Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space. Consumers now have the power to block traditional forms of online advertising—and sources of much-needed revenue—including pop-up and banner ads.

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Ad Monsters

JUNE 28, 2024

These sites often bombard users with ads, making the user experience as pleasant as navigating through a maze of pop-up ads in the early 2000s. These publishers make up the highest percentage of MFA publishers, which highlights the need to have different tiers so they can be treated differently. JS: This is a great question.

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Chief Martech

JULY 7, 2023

Marketing’s tech stack is bloated compared to every other department. The challenge in predicting these things is that it’s the tech stack equivalent of the three-body problem. Myth #2: Marketing has the largest tech stack No, actually, marketing has the second smallest tech stack. “Down with martech!

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TechCrunch Ads

AUGUST 8, 2022

It’s only sites that have repeatedly ignored these nudges and step-by-step compliance guidance that are being targeted for formal complaints with the relevant oversight body now. “We But it’s not the software itself that’s the issue — rather the complaints target deceptive settings it found being applied.

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TechCrunch Ads

JUNE 22, 2022

We welcome that TikTok has committed to improve the transparency of marketing on their platform but the impact of such commitments on consumers remains highly uncertain. And the Commission PR acknowledges that Member State level consumer protection agencies may end up taking action at a national level to address remaining concerns.

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Lemonads

SEPTEMBER 25, 2020

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Why choose push campaigns?

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Digiday

MARCH 19, 2023

The best way to explain it is to think of a bathtub filling up with water (water being carbon emissions). ” Coghlan brought up the question of governance — what industry body is going to have final word on good or bad behavior? And apparently not all offsets actually accomplish much at all in the way of reduction.

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Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

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Lemonads

SEPTEMBER 6, 2020

How do they end up popping on our phones and computers? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. It’s worth mentioning because it’s rare enough in affiliation marketing to have your prospect actively choosing to receive such communications.

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Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. But, even experienced marketers can struggle with this step every now and again.

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Automatad Inc.

MARCH 17, 2022

Owing to the rapidly increasing attention towards user privacy, publishers are coming up with different strategies to build their first-party data repositories by focussing on data gathered from email lists, social media content marketing, and other methods. – Sam Tomlinson, Marketing & Media lead, PwC, UK.

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VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

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Monetize More

MAY 22, 2023

To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content. In-content ads are placed within the body of the content, and are less intrusive.

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Single Grain

JULY 15, 2021

As with most things in digital marketing, you’re going to need a tool in order to scale this process. SurferSEO markets itself as both a SERP Analyzer and Content Editor. You simply pop in your keyword and within minutes you have an analysis. So how does this one stand up? What Is SurferSEO? Title tags. Meta descriptions.

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VideoWeek

SEPTEMBER 9, 2022

“Today’s judgement is the next step in our effort to put an end to the consent pop-ups that have harassed internet users in Europe for years,” said Dr. Johnny Ryan of the Irish Council for Civil Liberties. She inherits the ongoing sale of Channel 4 , which was criticised this week by screen sector trade body Pact. “In

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Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. What is Fabrick ID?

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Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

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Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. But many fail to see the connection between social media and SEO.

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Single Grain

FEBRUARY 8, 2024

Luckily, there’s a little exercise we call the “creativity faucet” that you can use to open up your mind to ideas you’ve been hunting for. Imagine a tap that’s been off for ages — it’s going to spit out some gunk before the water clears up, right? That’s how our brains work, too.

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VideoWeek

APRIL 19, 2024

And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available. Sony and Apollo Line Up Paramount Bid Sony has reportedly entered talks with investment firm Apollo Global Management over a joint bid for Paramount, according to the New York Times.

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VideoWeek

APRIL 28, 2023

“Our focus on AI over the last five years is paying off, with many examples of our work with clients, using the main AI platforms, in-market today,” said CEO Mark Read in a statement. The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. ” said the committee’s chair, Dame Meg Hillier.

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Advertising to Baby Boomers

JULY 9, 2014

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Your hits go way up – not like if you write about chickens. Your hits go way up – not like if you write about chickens. Last up is tech. 09 July 2014. Miscellany: Sex, Travel, Tech.

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Digiday

JULY 1, 2022

To receive the Glossy Pop newsletter in your inbox every Friday, click here. Why should we be swiping up on your links? Why should we be trusting you with, like, ‘Oh, this shampoo is fantastic,’ if we can’t even trust you to be like, ‘Yeah, I think you deserve body autonomy?’” Why should we be buying your products?

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AdvertiseMint

JANUARY 27, 2022

The Banning Surveillance Advertising Act was introduced recently by representatives Anna Eshoo, Jan Schakowsky, and senator Cory Booker, and it immediately generated a lot of buzz within the marketing industry. Lastly, the public outrage and opinion don’t line up with the actions of most Internet users.

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Single Grain

JANUARY 30, 2023

In this article, I will share some actionable tips for creating a variety of ChatGPT prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin! TABLE OF CONTENTS: ↓ What Is ChatGPT?

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Advertising to Baby Boomers

MARCH 21, 2013

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. I never mention AARP by name – ‘cause I’m too nice a guy: … The advertising campaign has one ad with ashen-faced Baby Boomers in body bags ("These days, doctors dont pronounce you dead.

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VideoWeek

OCTOBER 18, 2024

The company also provided an update on the ad-supported tier, which accounted for more than 50 percent of sign-ups during Q3. “In media and CRM, we’ve been delivering true personalisation at scale with our marketing engine, and these enhancements allow us to do so consistently across all forms of marketing activity.

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VideoWeek

MAY 16, 2025

In this week’s Week in Review: Microsoft shuts down Xandr DSP, Belgium’s Market Court releases its TCF ruling, and ITV’s ad sales drop despite digital growth. ” That’s not to say Microsoft is giving up DSPs entirely Sainsbury-Carter said Microsoft inventory will still be available through third-party DSPs.

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VideoWeek

APRIL 11, 2025

The publisher has signed up e.l.f. The survey, conducted by Kantar, led to new policy recommendations from the trade body, including safeguarding free access to a wide range of high-quality services for consumers, and preserving the existing legislative framework for personalised advertising. Beauty as its launch sponsor.

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