Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Achieving a 10:1 ROI or better is now common, even with just one use case.

MarTech 130

MarTech Machine Learning ROI CPA 130

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? Anyway, here are this week’s AI-powered martech news and releases. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. Email: Business email address Sign me up! Processing.

MarTech 130

MarTech Conversion ROI Marketing 130

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

ROI 130

ROI Media Audience Ad Inventory 130

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Processing.

ROI 128

ROI Conversion Brand Awareness MarTech 128

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here.

MarTech 120

MarTech Education ROI Marketing 120

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 118

MarTech ROI Marketing 118

Martech

MARCH 26, 2025

Content that fuels a year’s worth of marketing The team at Openprise, the survey sponsor, decided to draw attention to a problem plaguing the industry which the company solves by letting partners and people in the industry drive the survey. They are facing everything from market swings to what he calls “the great AI wave.”

ROI 122

ROI Marketing Conversion Brand Awareness 122

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. The report can be viewed here.

MarTech 128

MarTech Communications SEO Conversion 128

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Here’s how to make 2025 the year of smart, strategic martech decisions. Were at a pivotal point in the evolution of marketing technology.

MarTech 117

MarTech Conversion Conversion Rate Marketing 117

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) Processing.

MarTech 122

MarTech Food Machine Learning SEO 122

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

ROI 102

ROI Marketing Brand Awareness Conversion 102

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex. Office with Copilot costs roughly twice as much as Office without.

MarTech 115

MarTech SEO Ad Server Retail 115

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one?

MarTech 122

MarTech Marketing Agency ROI 122

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. B2B marketers can use videos from events, webinars, or customer testimonials to create multichannel content more efficiently and cost-effectively. The post AI-powered martech news and releases: August 1 appeared first on MarTech. Processing.

MarTech 117

MarTech Audience ROI Media 117

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 120

MarTech Pharmaceuticals Social Advertising eCommerce 120

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency.

MarTech 129

MarTech ROI Conversion Rate Marketing 129

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well.

Marketing 127

Marketing SEO ROI Brand Awareness 127

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketing 125

Marketing Communications MarTech eCommerce 125

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 119

MarTech A/B Testing ROI Conversion 119

Martech

MARCH 31, 2025

Companies often scramble to stake their claim in the booming artificial intelligence market without considering genuine value. If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Some are little more than existing algorithms with an AI label.

MarTech 104

MarTech ROI Marketing 104

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 130

Marketing Conversion MarTech Brand Awareness 130

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

NOVEMBER 6, 2024

It’s a marketing coin. This is why it makes perfect sense for marketers to harness the power of storytelling. Storytelling isn’t just a buzzword — it’s a vital driver of customer lifetime value and a cornerstone of effective marketing. Martech and AI appear so potent together that they make this side of the coin much shinier.

MarTech 126

MarTech Pop-Up Communications Manufacturing 126

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

SEO 140

SEO Marketing ROI MarTech 140

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. MOFU activities are the hardest to develop metrics for.

Impressions 128

Impressions Finance Marketing Non-Profit 128

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Marketing 117

Marketing MarTech Communications ROI 117

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Happily, the use cases with the best ROI are mostly marketing-related. Salesforce and HubSpot are right about the importance of agents. Processing.

Marketing 132

Marketing ROI Impressions MarTech 132

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing 119

Marketing Click Through Rate Communications ROI 119

Chief Martech

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 96

MarTech Pop-Up Education ROI 96

Martech

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. How to develop a comprehensive marketing taxonomy for consistent data. appeared first on MarTech.

Marketing 115

Marketing ROI MarTech Data Management Platform 115

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots.

MarTech 117

MarTech Finance Conversion Rate Conversion 117

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. No, not always. Processing. Crazy, right?

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing 114

Marketing MarTech ROI Media 114

Martech

NOVEMBER 7, 2024

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Non-Profit 126

Non-Profit Marketing ROI MarTech 126

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 125

Marketing Finance ROI Ad Targeting 125

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 125

Marketing Brand Awareness ROI Retargeting 125