Adweek

FEBRUARY 20, 2024

Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to.

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Manufacturing 252

VideoWeek

MARCH 18, 2024

The Addressable TV Initiative (ATVI), a joint venture between German broadcasters RTL Deutschland and ProSiebenSat.1, 1, has agreed partnerships with TV manufacturers TP Vision (which makes Philips TV sets) and Vestel which will certify addressable TV advertising tools run by the two manufacturers.

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MNTN

JANUARY 13, 2023

But, according to a new article from Adweek , as social platforms face rising prices and privacy challenges, DTC brands have a new channel in their sights: Connected TV. Connected TV in the News. Video Trends To Watch in 2023: Cord-Cutting, Ad Spread, and Production Slowdown eMarketer The way people watch TV is changing.

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Manufacturing Video Ads Audience Advertising 98

Martech Series

NOVEMBER 8, 2022

Acquisition bolsters capabilities for TV viewer engagement and deeper media insights. The acquisition bolsters Samba AI , a suite of advanced AI and ML technologies to unlock new capabilities in the Connected TV market. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

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Machine Learning Manufacturing MarTech Advertising 75

VideoWeek

APRIL 30, 2024

Freely was built by Everyone TV, which previously developed Freeview, noting that the new offering removes the need for a dish, aerial or set-top box. It seeks to join the connected TV services (such as such as Netflix and Sky Glass) fuelling the transition to IP-delivered TV, which is expected to account for over half of TV viewing by 2030.

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Manufacturing Entertainment Audience 59

Digiday

FEBRUARY 21, 2024

billion for the smart TV manufacturer. The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Retail Media Manufacturing Marketing 71

VideoWeek

AUGUST 2, 2022

1, and RTL Deutschland are setting up a new technology joint venture geared towards growing the availability and accessibility of addressable TV advertising across Europe. The aim is to reduce the barriers for broadcasters to be able to launch addressable TV offerings, or for smart TV manufacturers to run them.

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Manufacturing Entertainment Electronics Advertising 116

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Why we care. Dig deeper: Brands are betting heavily on CTV advertising.

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Media Manufacturing Audience MarTech 99

MNTN

AUGUST 25, 2023

High demand for limited Connected TV (CTV) inventory has given platforms the upper hand; when you can keep your cards close to your chest, why wouldn’t you? Even Smart TV manufacturers like Samsung and Roku are following suit. But publishers have been slow to share this data, simply because they haven’t needed to.

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Manufacturing Media Advertising Audience 98

VideoWeek

APRIL 30, 2024

UK TV measurement body Barb has this morning issued an invitation to tender for ‘Barb Panel Plus’, the next iteration of Barb’s audience measurement service which will combine Barb’s panel-based data with big data sources. Our subscribers increasingly want fusion across all these data sources.”

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Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store.

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eCommerce Retail Electronics Conversion 112

VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The move marks Walmart’s most significant play in the world of TV advertising, a space it has been increasingly exploring over the last few years. The agreement sees Walmart pay $11.50 per share in cash.

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Demand Side Platform Retail Electronics Manufacturing 59

Adweek

OCTOBER 26, 2022

Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged. HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers.

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Agency Data Management Platform Manufacturing Media 218

VideoWeek

APRIL 17, 2024

He also oversaw the development of Samsung TV Plus, the free ad-supported streaming TV (FAST) service that now has over 1,000 channels, including 100 in the UK. ” Growing FAST The company says 60 percent of consumers in the EU5 have at least one Samsung device, with 60 million Samsung TVs across Europe.

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VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. FAST makes it easier to spin up a new channel than traditional broadcast TV, but it’s still not straightforward.

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Marketing Ad Tech Conversion Manufacturing 104

MNTN

FEBRUARY 3, 2023

The past few years have certainly been golden ones for streaming, as it finally outgrew the clutches of linear TV to become the dominant way we watch television. Original content was abundant, new channels popped up overnight, and the pandemic presented a perfect backdrop for regular TV watching.

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Pop-Up Ad Exchange Manufacturing Audience 98

Martech Series

OCTOBER 20, 2022

SpringServe, the leading independent TV ad serving platform, announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

Martech

FEBRUARY 23, 2022

Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. Publishers include Discovery and FOX.

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Advertising Manufacturing Ad Inventory Impressions 87

MNTN

APRIL 18, 2024

As such, it stands to reason that you should focus some of your efforts on connecting with them there. Instagram isn’t the only social media platform where you can connect with customers. The answer is simple: face-to-face interactions with customers build lasting connections — and they offer the opportunity for live feedback, too.

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eCommerce Retail Pop-Up Shipping 52

Digiday

JULY 31, 2023

The release demonstrates how brands are increasingly experimenting with the metaverse as a product testing and commerce channel — but also how they are still determining how to connect the virtual and the physical in meaningful ways. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Manufacturing 54

Manufacturing Media Marketing 54

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

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Ad Server Header Bidding Advertising Ad Tech 84

Martech Series

JUNE 21, 2022

Ltd (“Hisense”), preinstalled on a majority of TVs manufactured by Hisense including TVs with the Toshiba brand, and also integrated into dozens of premium original equipment manufacturers (“OEMs”). Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. Tremor International Ltd.,

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Ad Server Manufacturing Ad Tech MarTech 70

Martech Series

SEPTEMBER 1, 2022

TV Brands Can Now License Roku OS for Their Smart TVs; Metz and TCL First Roku TV Partners in Germany. Roku announced the arrival of Roku TV in Germany, with Metz blue and TCL as the first partners to launch Roku TV models. Great TV Experience for Consumers.

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Entertainment Manufacturing MarTech Media 80

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. Audiences are moving to streaming services for traditional TV content like movies and sports. households have at least one Samsung device, including many smart TVs.

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Retail Electronics Manufacturing MarTech 104

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Why TV advertising’s upfront model won’t fade away. To be clear, Roku has only announced plans to sell its smart TVs in the U.S.

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Manufacturing Demand Side Platform Agency Fashion 56

VideoWeek

FEBRUARY 16, 2023

Taking control Roku additionally talked up its new line of own-brand TVs, giving the company full control of hardware as well as its software. The CEO likened the expansion to Google manufacturing phones that run Android OS. “Brands and companies do this because it gives our consumers more choice.

Manufacturing 69

Manufacturing Advertising Media Marketing 69

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

VideoWeek

APRIL 14, 2023

Digital advertising is expected to grow 9 percent, S&P predicts, while TV will fall 8.1 Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. The move would also allow the company to prioritise its streaming services, Paramount+ and Pluto TV.

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Media Agency Ad Tech Manufacturing 98

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Like digital media, addressable TV enables robust deterministic targeting and attribution.

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Audience Brand Lift Impressions Manufacturing 49

VideoWeek

FEBRUARY 2, 2024

In this week’s Week in Review: Nielsen sues VideoAmp over a claimed patent violation, Publicis settles case over its involvement in US opioid crisis, and Canal+ makes a major TV bid in South Africa. billion bid to acquire Multichoice, the South African pay-TV business. Canal+ Mounts $1.7 percent stake. Read on VideoWeek.

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Retail Media Cookies Agency 52

SpotX

JUNE 9, 2021

The German video and TV markets have always been unique in comparison to the rest of Europe. According to Magnite research into the German connected TV (CTV) market in 2021, 74% of respondents said they use a streaming service at least once a week and 55% watch advertising-supported video on demand (AVOD) at least once a week.

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Marketing Manufacturing Header Bidding Audience 52

VideoWeek

JUNE 7, 2023

We’re seeing the fundamental shift in ad budgets towards connected TV, and we see ourselves as enablers for our brand and agency budgets to pivot their traditional linear TV budgets onto connected TV content. What sorts of engagement levels do you see with interactive formats on TV? Is there inertia?

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Advertising Retargeting Ad Tech Manufacturing 52

VideoWeek

SEPTEMBER 2, 2022

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. The revamped streaming offering will be available on all Samsung Smart TVs and Galaxy devices made between 2016 and 2022. The Week in TV. Roku TV Launches in Germany. The Week in Tech.

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VideoWeek

DECEMBER 8, 2022

The HbbTV standard plays a major role in addressable TV advertising efforts in several European markets, but in the UK it’s yet to see much use in advertising. As the way in which TV content is made available continues to evolve, this has far-reaching consequences for many parties, including broadcasters, advertisers and viewers.

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Non-Profit Advertising Manufacturing Banner 59

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Crypto and tech companies aren’t the only ones using QR codes in their connected TV campaigns.

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Conversion Education Conversion Rate Manufacturing 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Today’s TV experience is no longer bound by time, platforms, locations, or devices.

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Cookies Audience Media Ad Tech 126

InMobi

APRIL 12, 2021

As connected TV (CTV) viewership rises, so does programmatic CTV media buying. Viewing Apparatus: As we noted before, how people access connected TV can vary widely and encompass everything from gaming consoles and set-top boxes to the television itself (smart TVs).

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