Brid.tv

JUNE 2, 2023

Streamlined Ad Stack Setup We have also created a completely new way to manage ads inside the platform. Player Templates We also came up with a player template system. This will allow publishers to easily create several custom player setups and use them across the network of websites. Full 6.5.5. content units.

Ad Ops 83

Ad Ops 83

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Major players like Adobe and Google won’t accept event data without consent. Finding a third-party tool that aligns with your content management system isn’t hard. Apart from the EU, various privacy laws in the U.S.,

Cookies 125

Cookies Marketing Banner Conversion 125

AdExchanger

JANUARY 17, 2023

Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday. The post JW Player Acquisition Serves VODs Juggling Multiple Revenue Streams appeared first on AdExchanger.

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More About Advertising

APRIL 10, 2024

Manager Jürgen Klopp and captain Virgil van Dijk feature, along with Trent Alexander-Arnold and other players from the men’s and women’s teams. Travel tech group Expedia has launched three films by Anomaly in support of its sponsorship of Liverpool FC.

Advertising 52

Advertising Agency 52

Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

Audience 80

Audience Ad Tech Video Ads Media 80

Martech Series

OCTOBER 17, 2022

MetaversusWorld, a web3 hyper-realistic and interactive, persistent virtual multiverse, has announced its new partnership and successful integration with Ready Player Me. Ready Player Me, on its part, is a top avatar platform used in the metaverse, having been leveraged by hundreds of projects thus far.

Entertainment 88

Entertainment MarTech Marketing Advertising 88

Rob Campbell

MAY 11, 2023

A while back I was in conversation with a very successful football team manager. In many ways, they’re the managers, manager. When I asked how – or who – they used to look to for guidance, inspiration or technical advice, they immediately responded with: “Learn from winners, not players”. Blah blah blah blah. . +

Conversion 81

Conversion Agency Marketing Advertising 81

Martech

MARCH 20, 2024

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” These are position-less players. This sentiment reflects a trend towards versatility in a sport. What is the position-less marketer?

Marketing 78

Marketing Communications Media MarTech 78

Martech Series

JUNE 6, 2022

Led by Kickstart and Infinity Ventures Crypto, Souq is poised to redefine gaming as the first portfolio manager for Web3 game assets. million pre-seed raise alongside beta availability of their Portfolio Manager for Web3 game assets. “These new economies require that players have more information rights than Web2 games.

Entertainment 81

Entertainment MarTech Marketing 81

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran runs and manages premium sites for news and current events, entertainment and education. Jagran New Media, a leading publishing house in India, had a revenue problem.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Martech Series

OCTOBER 13, 2022

has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops). Upland) has delivered 3rd party developer tools, car racing (Alpha), and metaventures (player-owned and operated shops), expanding its leading market position in the metaverse space. In Q3/2002 Upland.me, Inc.

MarTech 115

MarTech Marketing 115

AdExchanger

SEPTEMBER 6, 2022

Clearly, there's something in it for both players, writes Humphrey Ho, managing director of Hyperlink Digital's Americas business. The obvious choice was Google, especially with the push for cookieless data. But there’s more than meets the eye to this partnership.

Agency 113

Agency Advertising 113

Martech Series

NOVEMBER 21, 2022

.” “NFL football has the number one fan base across the United States, and is the most watched sport with almost 200 million viewers in the US,” said Lara Balazs, Intuit’s Chief Marketing Officer and General Manager of Strategic Partner Group. ”We “Intuit expands NFL partnership through 2026.

Marketing 86

Marketing Finance eCommerce MarTech 86

Martech Series

AUGUST 12, 2022

JW Player (JWP), a leading video platform for broadcasters, publishers, and video-driven brands, has announced it will be unveiling a brand new end-to-end solution at IBC. The post JW Player (JWP) Launches Scalable Video Platform Solution for Broadcasters appeared first on MarTech Series.

MarTech 87

MarTech Impressions Marketing Advertising 87

Martech

MARCH 10, 2023

Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league. Marketing Technologist. Marketing Automation Specialist.

Marketing 109

Marketing MarTech Communications Audience 109

Martech Series

AUGUST 19, 2022

(“Loop Media” or “Loop”), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. “We The post Loop Media, Inc.

Entertainment 76

Entertainment Media MarTech Marketing 76

Brid.tv

JULY 26, 2023

video CMS , available to all publishers who use the autoplay mode on their players. Until now, with the “Autoplay if ad is present” option turned on, the player would load an ad and automatically start playing when a user visits the page. If the player receives no valid ad call responses, it will automatically switch to click-to-play.

Fill rate 83

Fill rate Ad Inventory Impressions Ad Tech 83

Martech

FEBRUARY 29, 2024

Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients.

MarTech 114

MarTech Marketing Agency 114

More About Advertising

SEPTEMBER 27, 2023

Ever wondered what football managers and players are whispering to each other behind their hands on the touchline? Keep it simple; former Spurs manager Harry Redknapp was reputed to advise his players to “run around a bit more” and he didn’t do badly.

Advertising 59

Advertising Agency 59

Martech

DECEMBER 1, 2023

Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management. Existing partners include some of the biggest players in martech software and consulting.

MarTech 100

MarTech Audience Advertising Marketing 100

VideoWeek

MARCH 27, 2024

Managing relationships with international streaming services is a delicate balancing act for European broadcasters. On the other hand, licensing content to these players can be a very valuable source of income, particularly vital during a tough market for broadcasters. Disney also has creative input into the series.

Audience 88

Audience Marketing 88

Exchange Wire

JUNE 21, 2023

In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers. Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [.]

Advertising 98

Advertising Marketing 98

Digiday

APRIL 2, 2024

Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. Industry players work together to develop new, more accurate and precise ways to segment audiences, deliver messaging and enhance visibility into performance.

Retail 59

Retail Media Impressions Audience 59

Martech Series

AUGUST 4, 2022

Latest report marks company’s second consecutive year as player in personalization space. SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. We’re proud to be considered a Niche Player in the personalization space.”.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech

MARCH 1, 2022

RECUR will also use collegiate licensing company CLC’s COMPASS NIL deal management and disclosure platform to manage individual student-athlete opt-ins, making it possible for players’ names, images and likenesses to be available in NFT form on NFTU.com, which is set to go live on March 14. Processing.Please wait. Why we care.

Media 104

Media Marketing MarTech 104

Martech Series

NOVEMBER 1, 2022

Partnership opens the world of web3 gaming to tens of millions of players in the US. “Our partnership with GameStop is an important step forward as Immutable brings the next billion players to web3 gaming. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

MarTech 80

MarTech Audience Marketing Entertainment 80

VideoWeek

APRIL 8, 2024

Instream video must be set to “sound on” by default at player start, or have explicitly clear user intent to watch the video content. While there may be other content surrounding the player, the video content must be the focus of the user’s visit. It may convert to a floating/sticky player as it scrolls off the page.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Martech

OCTOBER 4, 2023

With those statistics in mind, Musk has been trying to solve the ad revenue issue, firstly by bringing in new CEO Linda Yaccarino in May, and now by outsourcing some ad sales to one of the biggest players in the advertising industry, Google. The post X (Twitter) partners with Google Ad Manager appeared first on MarTech. Stay tuned.

Ad Space 131

Ad Space Audience MarTech Advertising 131

Brid.tv

JUNE 16, 2023

There were player templates that make player customization quicker and easier across websites, along with custom ad schedules that allow publishers to streamline the ad stack setup and management. Added a completely new metric that measures if a player loads in view to our analytics. Full 6.5.8.

Video Ads 67

Video Ads 67

Digiday

NOVEMBER 14, 2023

Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers.

MarTech 87

MarTech Data Management Platform Advertising Ad Tech 87

VideoWeek

APRIL 9, 2024

Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion , have additionally joined the ID5 board of directors. “Publishers have been burned before by people selling them a silver bullet,” he notes.

Cookies 119

Cookies Mobile Ads Agency Audience 119

Digiday

AUGUST 30, 2023

A slew of new reports on the podcast market in the last few weeks are revealing an increase in both listeners and advertising spend on the medium, suggesting that, while the shininess around podcasts has worn off a little , the industry is still growing (and seemingly disproportionately for the biggest players in the space).

Media 94

Media Agency Marketing Advertising 94

Monetize More

MAY 23, 2023

RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This model involves using a third-party mediator to manage and optimize your ad inventory. To effectively target audiences, publishers need to deeply understand their players’ demographics, interests, and behaviors.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Rob Campbell

NOVEMBER 28, 2023

About 6 or so months ago, I interviewed one of the most successful football managers of all time. He said this: “Learn from winners, not players”. I wrote about it here. Anyway, in our conversation, he said something that really stuck with me. Specifically, experience gained and earned at the very top level.

Conversion 67

Conversion Audience Agency Advertising 67

Rob Campbell

NOVEMBER 1, 2022

Who knows … On one hand we have lost so many of the players who helped us get to that place. On the other hand, we have replaced them with arguably better players … not to mention most of the previous regime were there when we were underperforming, hence the magic of Steve Cooper as our manager. But also devastated.

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Martech

NOVEMBER 10, 2023

“Flywheel is the only player with a real global footprint that can handle multi-platform, and I think that made them really attractive,” he said. .” Ringel was thinking of IPG’s acquisition of Acxiom and Publicis Groupe’s acquisition of Epsilon.

Retail 113

Retail Electronics Media SEO 113

Martech Series

SEPTEMBER 20, 2022

The companies will work together to implement Laylo’s full suite of audience management suite and bring its customizable creator messaging and drops platform to artists, creators and brands in ELYNXIR , the debut game from PIXELYNX set to launch later this year.

Electronics 82

Electronics MarTech Communications Audience 82